How popular isSocial Kitchen in search?
In August 2026, there were an estimated 3.6K branded searches for Social Kitchen in New Zealand which is down 10.5% over the last 11 months. Social Kitchen holds 51.9% estimated Share of Search among New Zealand new plymouth destination restaurants and is ranked 1st of 4 competitors for search popularity.
Social Kitchen51.9%
Monica's Eatery23.3%
Arborio14%- Gusto10.8%
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Which new plymouth destination restaurants compete with Social Kitchen?
Share of Search by month for Social Kitchen, Monica's Eatery, Arborio, Gusto. The figures are in the table below the chart.
View monthly share of search table
| Month | Social Kitchen | Monica's Eatery | Arborio | Gusto |
|---|---|---|---|---|
| Oct 2025 | 54% | 21.7% | 11.5% | 12.8% |
| Nov 2025 | 58% | 19.2% | 11.8% | 11.1% |
| Dec 2025 | 55.1% | 23.4% | 11.5% | 10% |
| Jan 2026 | 58.2% | 22% | 10.6% | 9.3% |
| Feb 2026 | 59.3% | 19.5% | 8.6% | 12.6% |
| Mar 2026 | 61.3% | 20.2% | 7.3% | 11.3% |
| Apr 2026 | 59.2% | 22.9% | 8.8% | 9.1% |
| May 2026 | 56.9% | 18.3% | 14% | 10.8% |
| Jun 2026 | 58.7% | 17.8% | 12.4% | 11% |
| Jul 2026 | 55.4% | 21.7% | 12.7% | 10.1% |
| Aug 2026 | 51.9% | 23.3% | 14% | 10.8% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 51.9% | 3.6K | -27% | -3.5 points | |
| 2, held 2nd | 23.3% | 1.6K | -16.6% | +1.5 points | |
| 3, held 3rd | 14% | 970 | -14.2% | +1.3 points | |
| 4, held 4th | 10.8% | 750 | -16.7% | +0.7 points |
51.9%
held 1st · 3.6K estimated branded searches · -27% vs prior month · -3.5 points
23.3%
held 2nd · 1.6K estimated branded searches · -16.6% vs prior month · +1.5 points
3.
Arborio14%
held 3rd · 970 estimated branded searches · -14.2% vs prior month · +1.3 points
4.Gusto
10.8%
held 4th · 750 estimated branded searches · -16.7% vs prior month · +0.7 points
Compare search popularity between Social Kitchen and its closest rivals
How has branded search demand for Social Kitchen changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Social Kitchen in New Zealand fell from 4K to 3.6K.
- Across the 11 months ending August 2026, Social Kitchen’s estimated Share of Search among new plymouth destination restaurants in New Zealand decreased from 54% to 51.9%.
- Across the 11 months ending August 2026, Social Kitchen’s estimated Share of Search among new plymouth destination restaurants in New Zealand peaked at 61.3% in March 2026 and was lowest at 51.9% in August 2026.
How did search popularity change for New Zealand new plymouth destination restaurants in August 2026?
4 changes
In August 2026, Monica's Eatery gained estimated Share of Search among new plymouth destination restaurants in New Zealand, from 21.7% to 23.3%.
In August 2026, Arborio gained estimated Share of Search among new plymouth destination restaurants in New Zealand, from 12.7% to 14%.
In August 2026, Gusto gained estimated Share of Search among new plymouth destination restaurants in New Zealand, from 10.1% to 10.8%.
In August 2026, Social Kitchen lost estimated Share of Search among new plymouth destination restaurants in New Zealand, from 55.4% to 51.9%.
How is Social Kitchen measured?
Brandwave collects information about searches that people make online using Social Kitchen’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
7 branded search terms
- social kitchen menu
- social kitchen menu new plymouth
- social kitchen new plymouth
- social kitchen restaurant
- social kitchen restaurant new plymouth
- social kitchen taranaki
- the social kitchen new plymouth
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Is Social Kitchen your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.