Monica's Eatery vs Social Kitchen:Which is more popular by branded search in New Zealand?
In August 2026, Social Kitchen had more branded searches than Monica's Eatery among new plymouth destination restaurants in New Zealand. Social Kitchen was estimated to have 3.6K branded searches compared to Monica's Eatery’s 1.6K, and held a 51.9% Share of Search versus Monica's Eatery’s 23.3%.
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Which is more popular in search, Monica's Eatery or Social Kitchen?
Compare restaurants diners can choose between for a meal out in New Plymouth, New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Social Kitchen, Monica's Eatery. The figures are in the table below the chart.
View monthly share of search table
| Month | Social Kitchen | Monica's Eatery | Arborio | Gusto |
|---|---|---|---|---|
| Oct 2025 | 54% | 21.7% | 11.5% | 12.8% |
| Nov 2025 | 58% | 19.2% | 11.8% | 11.1% |
| Dec 2025 | 55.1% | 23.4% | 11.5% | 10% |
| Jan 2026 | 58.2% | 22% | 10.6% | 9.3% |
| Feb 2026 | 59.3% | 19.5% | 8.6% | 12.6% |
| Mar 2026 | 61.3% | 20.2% | 7.3% | 11.3% |
| Apr 2026 | 59.2% | 22.9% | 8.8% | 9.1% |
| May 2026 | 56.9% | 18.3% | 14% | 10.8% |
| Jun 2026 | 58.7% | 17.8% | 12.4% | 11% |
| Jul 2026 | 55.4% | 21.7% | 12.7% | 10.1% |
| Aug 2026 | 51.9% | 23.3% | 14% | 10.8% |
| Sep 2026 | — | — | — | — |
How has the Monica's Eatery and Social Kitchen comparison changed over the last 12 months?
3 findings
- Social Kitchen was ahead of Monica's Eatery in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Monica's Eatery’s estimated Share of Search among new plymouth destination restaurants in New Zealand moved from 21.7% to 23.3%, and its estimated monthly branded searches held steady at 1.6K.
- Across the 11 months ending August 2026, Social Kitchen’s estimated Share of Search among new plymouth destination restaurants in New Zealand moved from 54% to 51.9%, and its estimated monthly branded searches moved from 4K to 3.6K.
How did search popularity change for New Zealand new plymouth destination restaurants in August 2026?
2 changes
In August 2026, Monica's Eatery gained estimated Share of Search among new plymouth destination restaurants in New Zealand, from 21.7% to 23.3%.
In August 2026, Social Kitchen lost estimated Share of Search among new plymouth destination restaurants in New Zealand, from 55.4% to 51.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Monica's Eatery’s and Social Kitchen’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Monica's Eatery
2 branded search terms
- monicas eatery
- monicas eatery new plymouth
Social Kitchen
7 branded search terms
- social kitchen menu
- social kitchen menu new plymouth
- social kitchen new plymouth
- social kitchen restaurant
- social kitchen restaurant new plymouth
- social kitchen taranaki
- the social kitchen new plymouth
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.