Brandwave

How popular isSocial Kitchen?

In October 2026, people searched for Social Kitchen by name about 3,230 times in New Zealand, a 17.8% decrease from the previous year. These searches made up 39.1% of all New Zealand New Plymouth destination restaurant searches, placing Social Kitchen first out of six restaurants. When we asked both ChatGPT and Google AI Overviews about New Plymouth destination restaurants, Social Kitchen appeared in all answers and was the most recommended of the six.

Search and AI answers in October 2026

Social Kitchen is the most searched of 6 competitors and the most recommended in the AI answers we collected.

  1. Social KitchenShare of searches 39.1%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  2. Monica's EateryShare of searches 23%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  3. GustoShare of searches 12.7%Mentioned in 1 of 3 AI answersPlace in AI recommendations 4th
  4. ŌkurukuruShare of searches 12.6%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
  5. ArborioShare of searches 11.5%Mentioned in 1 of 3 AI answersPlace in AI recommendations 5th

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Top New Plymouth destination restaurants in ChatGPT and Google AI Overviews

In three ChatGPT questions, Social Kitchen appeared in all three answers. Social Kitchen is the most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Social Kitchen1st
  2. Table Restaurant & Lobby2nd
  3. Ōkurukuru3rd
  4. Gusto4th
  5. Arborio5th
  6. Monica's Eatery–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about New Plymouth destination restaurants

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for Social Kitchen compared with other New Zealand New Plymouth destination restaurants?

Social Kitchen against New Plymouth destination restaurants in New Zealand, by month

Share of searches by month for Social Kitchen, Monica's Eatery, Gusto, Ōkurukuru, Arborio. The figures are in the table below the chart.

View monthly share of searches table
MonthSocial KitchenMonica's EateryGustoŌkurukuruArborioTable Restaurant & Lobby
Nov 202544.1%18%10.4%14.7%10.9%1.9%
Dec 202543.2%21.9%9.4%13.4%10.4%1.6%
Jan 202644.5%21.3%9.1%14.2%9.9%0.98%
Feb 202645.8%18.6%12.1%15.2%7.7%0.58%
Mar 202647.7%19.4%10.9%14.5%6.7%0.85%
Apr 202646.3%22%8.8%13.9%8.1%0.81%
May 202644.8%17.6%10.4%13%13.2%0.95%
Jun 202645.8%16.8%10.6%14.6%11.4%0.84%
Jul 202645.8%21.7%10.3%9.2%12.5%0.57%
Aug 202639.6%23.7%11.1%10.5%14.1%1%
Sep 202640.7%20.5%13.4%12.3%11.9%1.2%
Oct 202639.1%23%12.7%12.6%11.5%1.1%

  1. 1.Social Kitchen

    39.1%

    Held 1st. 3.2K estimated branded searches, +1.9% vs prior month. Share -1.6 points.

  2. 2.Monica's Eatery

    23%

    Held 2nd. 1.9K estimated branded searches, +18.8% vs prior month. Share +2.5 points.

  3. 3.Gusto

    12.7%

    Held 3rd. 1.1K estimated branded searches, +0.96% vs prior month. Share -0.6 points.

  4. 4.Ōkurukuru

    12.6%

    Held 4th. 1K estimated branded searches, +8.3% vs prior month. Share +0.3 points.

  5. 5.Arborio

    11.5%

    Held 5th. 950 estimated branded searches, +2.2% vs prior month. Share -0.4 points.

  6. 6.Table Restaurant & Lobby

    1.1%

    Held 6th. 90 estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare popularity between Social Kitchen and its closest rivals

Every comparison with Social Kitchen

5 comparisons

How has branded search demand for Social Kitchen changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Social Kitchen in New Zealand fell from 3.9K to 3.2K.
  • Across the 12 months ending October 2026, Social Kitchen’s share of searches among New Plymouth destination restaurants in New Zealand decreased from 44.1% to 39.1%.
  • Across the 12 months ending October 2026, Social Kitchen’s share of searches among New Plymouth destination restaurants in New Zealand peaked at 47.7% in March 2026 and was lowest at 39.1% in October 2026.

How did search popularity change for New Zealand New Plymouth destination restaurants in October 2026?

5 changes

  1. In October 2026, Monica's Eatery gained share of searches among New Plymouth destination restaurants in New Zealand, from 20.5% to 23%.

  2. In October 2026, Social Kitchen lost share of searches among New Plymouth destination restaurants in New Zealand, from 40.7% to 39.1%.

  3. In October 2026, Gusto lost share of searches among New Plymouth destination restaurants in New Zealand, from 13.4% to 12.7%.

  4. Ōkurukuru’s share of searches among New Plymouth destination restaurants in New Zealand has gained ground for 3 months in a row, from 9.2% to 12.6% in October 2026.

  5. Estimated monthly branded searches for Table Restaurant & Lobby in New Zealand fell 47.1% over 12 measured months, from 170 to 90 in October 2026.

How are Social Kitchen’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Social Kitchen’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • social kitchen
  • social kitchen menu
  • social kitchen taranaki

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How the Brand Demand Index is measured

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