Brandwave

How popular isMonica's Eatery?

In October 2026, people searched for Monica's Eatery by name about 1,900 times in New Zealand, an 18.8% increase from the previous year. These searches made up 23% of all New Zealand New Plymouth destination restaurant searches, placing Monica's Eatery second out of six restaurants. When we asked both ChatGPT and Google AI Overviews about New Plymouth destination restaurants, Monica's Eatery did not appear in any of the answers.

Search and AI answers in October 2026

Monica's Eatery is the second most searched of 6 competitors and not named in the AI answers we collected.

  1. Social KitchenShare of searches 39.1%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  2. Monica's EateryShare of searches 23%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  3. GustoShare of searches 12.7%Mentioned in 1 of 3 AI answersPlace in AI recommendations 4th
  4. ŌkurukuruShare of searches 12.6%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
  5. ArborioShare of searches 11.5%Mentioned in 1 of 3 AI answersPlace in AI recommendations 5th

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Top New Plymouth destination restaurants in ChatGPT and Google AI Overviews

In three ChatGPT questions, Monica's Eatery did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Social Kitchen1st
  2. Table Restaurant & Lobby2nd
  3. Ōkurukuru3rd
  4. Gusto4th
  5. Arborio5th
  6. Monica's Eatery–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about New Plymouth destination restaurants

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for Monica's Eatery compared with other New Zealand New Plymouth destination restaurants?

Monica's Eatery against New Plymouth destination restaurants in New Zealand, by month

Share of searches by month for Social Kitchen, Monica's Eatery, Gusto, Ōkurukuru, Arborio. The figures are in the table below the chart.

View monthly share of searches table
MonthSocial KitchenMonica's EateryGustoŌkurukuruArborioTable Restaurant & Lobby
Nov 202544.1%18%10.4%14.7%10.9%1.9%
Dec 202543.2%21.9%9.4%13.4%10.4%1.6%
Jan 202644.5%21.3%9.1%14.2%9.9%0.98%
Feb 202645.8%18.6%12.1%15.2%7.7%0.58%
Mar 202647.7%19.4%10.9%14.5%6.7%0.85%
Apr 202646.3%22%8.8%13.9%8.1%0.81%
May 202644.8%17.6%10.4%13%13.2%0.95%
Jun 202645.8%16.8%10.6%14.6%11.4%0.84%
Jul 202645.8%21.7%10.3%9.2%12.5%0.57%
Aug 202639.6%23.7%11.1%10.5%14.1%1%
Sep 202640.7%20.5%13.4%12.3%11.9%1.2%
Oct 202639.1%23%12.7%12.6%11.5%1.1%

  1. 1.Social Kitchen

    39.1%

    Held 1st. 3.2K estimated branded searches, +1.9% vs prior month. Share -1.6 points.

  2. 2.Monica's Eatery

    23%

    Held 2nd. 1.9K estimated branded searches, +18.8% vs prior month. Share +2.5 points.

  3. 3.Gusto

    12.7%

    Held 3rd. 1.1K estimated branded searches, +0.96% vs prior month. Share -0.6 points.

  4. 4.Ōkurukuru

    12.6%

    Held 4th. 1K estimated branded searches, +8.3% vs prior month. Share +0.3 points.

  5. 5.Arborio

    11.5%

    Held 5th. 950 estimated branded searches, +2.2% vs prior month. Share -0.4 points.

  6. 6.Table Restaurant & Lobby

    1.1%

    Held 6th. 90 estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare popularity between Monica's Eatery and its closest rivals

Every comparison with Monica's Eatery

5 comparisons

How has branded search demand for Monica's Eatery changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Monica's Eatery in New Zealand rose from 1.6K to 1.9K.
  • Across the 12 months ending October 2026, Monica's Eatery’s share of searches among New Plymouth destination restaurants in New Zealand increased from 18% to 23%.
  • Across the 12 months ending October 2026, Monica's Eatery’s share of searches among New Plymouth destination restaurants in New Zealand peaked at 23.7% in August 2026 and was lowest at 16.8% in June 2026.

How did search popularity change for New Zealand New Plymouth destination restaurants in October 2026?

5 changes

  1. In October 2026, Monica's Eatery gained share of searches among New Plymouth destination restaurants in New Zealand, from 20.5% to 23%.

  2. In October 2026, Social Kitchen lost share of searches among New Plymouth destination restaurants in New Zealand, from 40.7% to 39.1%.

  3. In October 2026, Gusto lost share of searches among New Plymouth destination restaurants in New Zealand, from 13.4% to 12.7%.

  4. Ōkurukuru’s share of searches among New Plymouth destination restaurants in New Zealand has gained ground for 3 months in a row, from 9.2% to 12.6% in October 2026.

  5. Estimated monthly branded searches for Table Restaurant & Lobby in New Zealand fell 47.1% over 12 measured months, from 170 to 90 in October 2026.

How are Monica's Eatery’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Monica's Eatery’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • monicas eatery

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