Brandwave

How popular isGusto in search?

In August 2026, there were an estimated 750 branded searches for Gusto in New Zealand which is down 21.1% over the last 11 months. Gusto holds 10.8% estimated Share of Search among New Zealand new plymouth destination restaurants and is ranked 4th of 4 competitors for search popularity.

Share of Search, August 2026
  1. Social Kitchen51.9%
  2. Monica's Eatery23.3%
  3. Arborio14%
  4. Gusto10.8%
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Which new plymouth destination restaurants compete with Gusto?

Gusto against new plymouth destination restaurants in New Zealand, by month

Share of Search by month for Social Kitchen, Monica's Eatery, Arborio, Gusto. The figures are in the table below the chart.

View monthly share of search table
MonthSocial KitchenMonica's EateryArborioGusto
Oct 202554%21.7%11.5%12.8%
Nov 202558%19.2%11.8%11.1%
Dec 202555.1%23.4%11.5%10%
Jan 202658.2%22%10.6%9.3%
Feb 202659.3%19.5%8.6%12.6%
Mar 202661.3%20.2%7.3%11.3%
Apr 202659.2%22.9%8.8%9.1%
May 202656.9%18.3%14%10.8%
Jun 202658.7%17.8%12.4%11%
Jul 202655.4%21.7%12.7%10.1%
Aug 202651.9%23.3%14%10.8%
Sep 2026————

  1. 1.Social Kitchen

    51.9%

    held 1st · 3.6K estimated branded searches · -27% vs prior month · -3.5 points

  2. 2.Monica's Eatery

    23.3%

    held 2nd · 1.6K estimated branded searches · -16.6% vs prior month · +1.5 points

  3. 3.Arborio

    14%

    held 3rd · 970 estimated branded searches · -14.2% vs prior month · +1.3 points

  4. 4.Gusto

    10.8%

    held 4th · 750 estimated branded searches · -16.7% vs prior month · +0.7 points

Compare search popularity between Gusto and its closest rivals

How has branded search demand for Gusto changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Gusto in New Zealand fell from 950 to 750.
  • Across the 11 months ending August 2026, Gusto’s estimated Share of Search among new plymouth destination restaurants in New Zealand decreased from 12.8% to 10.8%.
  • Across the 11 months ending August 2026, Gusto’s estimated Share of Search among new plymouth destination restaurants in New Zealand peaked at 12.8% in October 2025 and was lowest at 9.1% in April 2026.
  • Across the 11 months ending August 2026, Gusto fell from 3rd to 4th among new plymouth destination restaurants in New Zealand.

How did search popularity change for New Zealand new plymouth destination restaurants in August 2026?

  1. In August 2026, Monica's Eatery gained estimated Share of Search among new plymouth destination restaurants in New Zealand, from 21.7% to 23.3%.

  2. In August 2026, Arborio gained estimated Share of Search among new plymouth destination restaurants in New Zealand, from 12.7% to 14%.

  3. In August 2026, Gusto gained estimated Share of Search among new plymouth destination restaurants in New Zealand, from 10.1% to 10.8%.

  4. In August 2026, Social Kitchen lost estimated Share of Search among new plymouth destination restaurants in New Zealand, from 55.4% to 51.9%.

How is Gusto measured?

Brandwave collects information about searches that people make online using Gusto’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • gusto new plymouth
  • gusto new plymouth menu

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How the Brand Demand Index is measured

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