Gusto vs Ōkurukuru:Which is more popular in New Zealand?
In October 2026, Gusto and Ōkurukuru were level in searches among New Plymouth destination restaurants in New Zealand, with an estimated 1.1K versus 1K branded searches, at 12.7% and 12.6% of the total. When we asked ChatGPT and Google AI Overviews about New Plymouth destination restaurants, Ōkurukuru appeared in all three answers and Gusto in one. Ōkurukuru was mentioned before Gusto in every answer.
Who do people search for more?
Gusto and Ōkurukuru are searched for about as often as each other.
Who does AI mention more?
Ōkurukuru, mentioned in every answer we collected
Who does AI recommend more?
Ōkurukuru, named ahead of Gusto in every answer
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Top New Plymouth destination restaurants in ChatGPT and Google AI Overviews
In three ChatGPT questions, Ōkurukuru appeared in all three answers. Gusto was mentioned in one out of three: in one of the three ChatGPT answers. Ōkurukuru was listed before Gusto in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Social Kitchen3 of 3Named in 3 of 3 ChatGPT answers- Ōkurukuru3 of 3Named in 3 of 3 ChatGPT answers
Table Restaurant & Lobby2 of 3Named in 2 of 3 ChatGPT answers- Gusto1 of 3Named in 1 of 3 ChatGPT answers
Arborio1 of 3Named in 1 of 3 ChatGPT answers
Monica's Eatery0 of 3Named in 0 of 3 ChatGPT answers
See every answer about New Plymouth destination restaurants
3 answers
Asked ChatGPT
“Which destination restaurant should I go to in New Plymouth, New Zealand?”
Asked ChatGPT
“What are the best destination restaurants in New Plymouth, New Zealand?”
Asked ChatGPT
“What's the best destination restaurant in New Plymouth, New Zealand for a meal out?”
Searched Google, AI Overview
“new plymouth restaurants”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“new plymouth dining”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Gusto or Ōkurukuru more popular in search?
This chart shows how often people search Google for Gusto and Ōkurukuru by name. Each line represents a brand's share of searches for all six New Plymouth destination restaurants we track, month by month, from searches in New Zealand.
Share of searches by month for Gusto, Ōkurukuru. The figures are in the table below the chart.
View monthly share of searches table
| Month | Social Kitchen | Monica's Eatery | Gusto | Ōkurukuru | Arborio | Table Restaurant & Lobby |
|---|---|---|---|---|---|---|
| Nov 2025 | 44.1% | 18% | 10.4% | 14.7% | 10.9% | 1.9% |
| Dec 2025 | 43.2% | 21.9% | 9.4% | 13.4% | 10.4% | 1.6% |
| Jan 2026 | 44.5% | 21.3% | 9.1% | 14.2% | 9.9% | 0.98% |
| Feb 2026 | 45.8% | 18.6% | 12.1% | 15.2% | 7.7% | 0.58% |
| Mar 2026 | 47.7% | 19.4% | 10.9% | 14.5% | 6.7% | 0.85% |
| Apr 2026 | 46.3% | 22% | 8.8% | 13.9% | 8.1% | 0.81% |
| May 2026 | 44.8% | 17.6% | 10.4% | 13% | 13.2% | 0.95% |
| Jun 2026 | 45.8% | 16.8% | 10.6% | 14.6% | 11.4% | 0.84% |
| Jul 2026 | 45.8% | 21.7% | 10.3% | 9.2% | 12.5% | 0.57% |
| Aug 2026 | 39.6% | 23.7% | 11.1% | 10.5% | 14.1% | 1% |
| Sep 2026 | 40.7% | 20.5% | 13.4% | 12.3% | 11.9% | 1.2% |
| Oct 2026 | 39.1% | 23% | 12.7% | 12.6% | 11.5% | 1.1% |
How has branded search for Gusto and Ōkurukuru changed in New Zealand over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending October 2026: Gusto took it in July 2026.
- Across the 12 months ending October 2026, Gusto’s share of searches among New Plymouth destination restaurants in New Zealand moved from 10.4% to 12.7%, and its estimated monthly branded searches moved from 930 to 1.1K.
- Across the 12 months ending October 2026, Ōkurukuru’s share of searches among New Plymouth destination restaurants in New Zealand moved from 14.7% to 12.6%, and its estimated monthly branded searches moved from 1.3K to 1K.
How did search popularity change for New Zealand New Plymouth destination restaurants in October 2026?
2 changes
In October 2026, Gusto lost share of searches among New Plymouth destination restaurants in New Zealand, from 13.4% to 12.7%.
Ōkurukuru’s share of searches among New Plymouth destination restaurants in New Zealand has gained ground for 3 months in a row, from 9.2% to 12.6% in October 2026.
How are Gusto’s and Ōkurukuru’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Gusto’s and Ōkurukuru’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among New Plymouth destination restaurants
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