Brandwave

Gusto vs Table Restaurant & Lobby:Which is more popular in New Zealand?

In October 2026, Gusto had more branded searches than Table Restaurant & Lobby among New Plymouth destination restaurants in New Zealand. Gusto had about 1,050 branded searches, while Table Restaurant & Lobby had 90. Gusto made up 12.7% of all New Plymouth destination restaurant searches we track, and Table Restaurant & Lobby accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about New Plymouth destination restaurants, Table Restaurant & Lobby appeared in two of the three answers and Gusto in one. Table Restaurant & Lobby was mentioned before Gusto in every answer that named either.

Among New Plymouth destination restaurants in New Zealand in October 2026

Who do people search for more?

Gusto, about 12 searches for every 1 for Table Restaurant & Lobby

Gusto 1.1K searchesTable Restaurant & Lobby 90 searches

Who does AI mention more?

Table Restaurant & Lobby, mentioned in 2 of 3 answers, Gusto in 1

Table Restaurant & Lobby in 2 of 3Gusto in 1 of 3

Who does AI recommend more?

Table Restaurant & Lobby, named ahead of Gusto in 2 of 2 answers

Table Restaurant & Lobby first in 2Gusto never first

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Top New Plymouth destination restaurants in ChatGPT and Google AI Overviews

In three ChatGPT questions, Table Restaurant & Lobby was mentioned in two out of three: in two of the three ChatGPT answers. Gusto was mentioned in one out of three: in one of the three ChatGPT answers. Table Restaurant & Lobby was listed before Gusto in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Social Kitchen1st
  2. Table Restaurant & Lobby2nd
  3. Ōkurukuru3rd
  4. Gusto4th
  5. Arborio5th
  6. Monica's Eatery–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about New Plymouth destination restaurants

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Gusto or Table Restaurant & Lobby more popular in search?

This chart shows how often people search Google for Gusto and Table Restaurant & Lobby by name. Each line represents a brand's share of searches for all six New Plymouth destination restaurants we track, month by month, from searches in New Zealand.

Gusto and Table Restaurant & Lobby among New Plymouth destination restaurants in New Zealand, by month

Share of searches by month for Gusto, Table Restaurant & Lobby. The figures are in the table below the chart.

View monthly share of searches table
MonthSocial KitchenMonica's EateryGustoŌkurukuruArborioTable Restaurant & Lobby
Nov 202544.1%18%10.4%14.7%10.9%1.9%
Dec 202543.2%21.9%9.4%13.4%10.4%1.6%
Jan 202644.5%21.3%9.1%14.2%9.9%0.98%
Feb 202645.8%18.6%12.1%15.2%7.7%0.58%
Mar 202647.7%19.4%10.9%14.5%6.7%0.85%
Apr 202646.3%22%8.8%13.9%8.1%0.81%
May 202644.8%17.6%10.4%13%13.2%0.95%
Jun 202645.8%16.8%10.6%14.6%11.4%0.84%
Jul 202645.8%21.7%10.3%9.2%12.5%0.57%
Aug 202639.6%23.7%11.1%10.5%14.1%1%
Sep 202640.7%20.5%13.4%12.3%11.9%1.2%
Oct 202639.1%23%12.7%12.6%11.5%1.1%

How has branded search for Gusto and Table Restaurant & Lobby changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand New Plymouth destination restaurants in October 2026?

2 changes
  1. In October 2026, Gusto lost share of searches among New Plymouth destination restaurants in New Zealand, from 13.4% to 12.7%.

  2. Estimated monthly branded searches for Table Restaurant & Lobby in New Zealand fell 47.1% over 12 measured months, from 170 to 90 in October 2026.

How are Gusto’s and Table Restaurant & Lobby’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Gusto’s and Table Restaurant & Lobby’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Gusto

2 branded search terms

  • gusto new plymouth
  • gusto new plymouth menu

Table Restaurant & Lobby

1 branded search term

  • table restaurant new plymouth

How the Brand Demand Index is measured

Other head-to-heads among New Plymouth destination restaurants

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