Apogee Legal vs Gowing & Co Lawyers:Which is more popular?

In September 2026, Apogee Legal had more branded searches than Gowing & Co Lawyers among whakatane law firms in New Zealand. Apogee Legal had about 50 branded searches, while Gowing & Co Lawyers had 0. Apogee Legal made up 12.8% of all whakatane law firm searches we track, and Gowing & Co Lawyers accounted for 0%. When we asked ChatGPT and Google AI Overviews about whakatane law firms, Apogee Legal appeared in three of the four answers and Gowing & Co Lawyers in two. Apogee Legal was mentioned before Gowing & Co Lawyers in every answer.

Among whakatane law firms in New Zealand in September 2026

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Top whakatane law firms in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Apogee Legal was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Gowing & Co Lawyers was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Apogee Legal was listed before Gowing & Co Lawyers in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Holland Beckett	Named in 3 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	4 of 4
Robinson Law	Named in 3 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	4 of 4
Apogee Legal	Named in 3 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	3 of 4
Gowing & Co Lawyers	Named in 2 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	2 of 4
Hamertons Lawyers	Named in 1 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	1 of 4
Buddle McCleary Kennedy	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4
Eastbay Law	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4

Holland Beckett4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Robinson Law4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Apogee Legal3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Gowing & Co Lawyers2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Hamertons Lawyers1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Buddle McCleary Kennedy0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Eastbay Law0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about whakatane law firms

4 answers

Asked ChatGPT
“Which law firm should I hire in Whakatāne, New Zealand?”
Asked ChatGPT
“What are the best law firms in Whakatāne, New Zealand?”
Asked ChatGPT
“What's the best law firm in Whakatāne, New Zealand for legal help?”
Searched Google, AI Overview
“lawyers whakatane”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“family lawyer whakatane”
1. 1Holland Beckett
2. 2Robinson Law

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Apogee Legal or Gowing & Co Lawyers more popular in search?

This chart shows how often people search Google for Apogee Legal and Gowing & Co Lawyers by name. Each line represents a brand's share of searches for all seven whakatane law firms we track, month by month, from searches in New Zealand.

Apogee Legal and Gowing & Co Lawyers among whakatane law firms in New Zealand, by month

Month	Hamertons Lawyers	Holland Beckett	Robinson Law	Apogee Legal	Buddle McCleary Kennedy	Eastbay Law	Gowing & Co Lawyers
Oct 2025	33.3%	17.5%	15.9%	12.7%	14.3%	6.3%	0%
Nov 2025	35.7%	17.9%	17.9%	14.3%	8.9%	5.4%	0%
Dec 2025	35.6%	20%	13.3%	11.1%	15.6%	4.4%	0%
Jan 2026	32.7%	20%	18.2%	10.9%	12.7%	5.5%	0%
Feb 2026	40.4%	17.5%	15.8%	12.3%	5.3%	7%	1.8%
Mar 2026	37.1%	19.4%	16.1%	12.9%	8.1%	6.5%	0%
Apr 2026	35.6%	22.2%	13.3%	13.3%	11.1%	4.4%	0%
May 2026	32.4%	10.8%	18.9%	21.6%	10.8%	5.4%	0%
Jun 2026	34.3%	14.3%	20%	11.4%	14.3%	5.7%	0%
Jul 2026	28.6%	14.3%	17.1%	11.4%	20%	8.6%	0%
Aug 2026	31.6%	15.8%	21.1%	15.8%	10.5%	5.3%	0%
Sep 2026	35.9%	17.9%	17.9%	12.8%	10.3%	5.1%	0%

How has the Apogee Legal and Gowing & Co Lawyers comparison changed over the last 12 months?

3 findings

Apogee Legal was ahead of Gowing & Co Lawyers in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Apogee Legal’s share of searches among whakatane law firms in New Zealand moved from 12.7% to 12.8%, and its estimated monthly branded searches moved from 80 to 50.
Across the 12 months ending September 2026, Gowing & Co Lawyers’ share of searches among whakatane law firms in New Zealand held steady at 0%, and its estimated monthly branded searches held steady at 0.

How did search popularity change for New Zealand whakatane law firms in September 2026?

2 changes

In September 2026, Holland Beckett overtook Robinson Law and Apogee Legal to rank 2nd among whakatane law firms in New Zealand, with 17.9% of the searches.
In September 2026, Apogee Legal lost share of searches among whakatane law firms in New Zealand, from 15.8% to 12.8%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Apogee Legal’s and Gowing & Co Lawyers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.