Brandwave

Holland Beckett vs Robinson Law:Which is more popular?

In September 2026, Holland Beckett and Robinson Law were level in searches among whakatane law firms in New Zealand, with an estimated 70 branded searches each, at 17.9% of the total each. When we asked ChatGPT and Google AI Overviews about whakatane law firms, both Holland Beckett and Robinson Law appeared in all four answers. Holland Beckett was mentioned before Robinson Law in two out of three answers.

Among whakatane law firms in New Zealand in September 2026

Who do people search for more?

Holland Beckett and Robinson Law are searched for about as often as each other.

Holland Beckett 70 searchesRobinson Law 70 searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Holland Beckett in 4 of 4Robinson Law in 4 of 4

Who does AI recommend more?

Holland Beckett, named ahead of Robinson Law in 2 of 3 answers

Holland Beckett first in 2Robinson Law first in 1

Follow Holland Beckett vs Robinson Law and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top whakatane law firms in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, both Holland Beckett and Robinson Law showed up in all four answers. Holland Beckett was listed before Robinson Law in two of them.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Apogee Legal1st
  2. Holland Beckett2nd
  3. Robinson Law3rd
  4. Hamertons Lawyers4th
  5. Gowing & Co Lawyers5th
  6. Buddle McCleary Kennedy–
  7. Eastbay Law–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Holland Beckett4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Robinson Law4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Apogee Legal3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Gowing & Co Lawyers2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Hamertons Lawyers1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Buddle McCleary Kennedy0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Eastbay Law0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about whakatane law firms

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Holland Beckett or Robinson Law more popular in search?

This chart shows how often people search Google for Holland Beckett and Robinson Law by name. Each line represents a brand's share of searches for all seven whakatane law firms we track, month by month, from searches in New Zealand.

Holland Beckett and Robinson Law among whakatane law firms in New Zealand, by month

Share of searches by month for Holland Beckett, Robinson Law. The figures are in the table below the chart.

View monthly share of searches table
MonthHamertons LawyersHolland BeckettRobinson LawApogee LegalBuddle McCleary KennedyEastbay LawGowing & Co Lawyers
Oct 202533.3%17.5%15.9%12.7%14.3%6.3%0%
Nov 202535.7%17.9%17.9%14.3%8.9%5.4%0%
Dec 202535.6%20%13.3%11.1%15.6%4.4%0%
Jan 202632.7%20%18.2%10.9%12.7%5.5%0%
Feb 202640.4%17.5%15.8%12.3%5.3%7%1.8%
Mar 202637.1%19.4%16.1%12.9%8.1%6.5%0%
Apr 202635.6%22.2%13.3%13.3%11.1%4.4%0%
May 202632.4%10.8%18.9%21.6%10.8%5.4%0%
Jun 202634.3%14.3%20%11.4%14.3%5.7%0%
Jul 202628.6%14.3%17.1%11.4%20%8.6%0%
Aug 202631.6%15.8%21.1%15.8%10.5%5.3%0%
Sep 202635.9%17.9%17.9%12.8%10.3%5.1%0%

How has the Holland Beckett and Robinson Law comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand whakatane law firms in September 2026?

2 changes

  1. In September 2026, Holland Beckett overtook Robinson Law and Apogee Legal to rank 2nd among whakatane law firms in New Zealand, with 17.9% of the searches.

  2. In September 2026, Robinson Law lost share of searches among whakatane law firms in New Zealand, from 21.1% to 17.9%.

How are branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Holland Beckett’s and Robinson Law’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Holland Beckett

6 branded search terms

  • Holland Beckett
  • holland beckett law
  • holland beckett lawyers
  • holland beckett solicitors
  • holland beckett whakatane
  • hollandbeckett

Robinson Law

2 branded search terms

  • robinson law
  • robinson law whakatane

How the Brand Demand Index is measured

Other head-to-heads among whakatane law firms

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free