Brandwave

How popular isRobinson Law in search?

In August 2026, there were an estimated 110 branded searches for Robinson Law in New Zealand which is up 22.2% over the last 11 months. Robinson Law holds 7.1% estimated Share of Search among New Zealand whakatane law firms and is ranked 5th of 6 competitors for search popularity.

Share of Search, August 2026
  1. Hamertons Lawyers45.2%
  2. Holland Beckett19%
  3. Apogee Legal14.3%
  4. Buddle McCleary Kennedy9.5%
  5. Robinson Law7.1%
  6. Eastbay Law4.8%
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Which whakatane law firms compete with Robinson Law?

Robinson Law against whakatane law firms in New Zealand, by month

Share of Search by month for Hamertons Lawyers, Holland Beckett, Apogee Legal, Buddle McCleary Kennedy, Robinson Law, Eastbay Law. The figures are in the table below the chart.

View monthly share of search table
MonthHamertons LawyersHolland BeckettApogee LegalBuddle McCleary KennedyRobinson LawEastbay Law
Oct 202548%17.3%10.7%12%6.7%5.3%
Nov 202549.2%17.5%12.7%7.9%7.9%4.8%
Dec 202549%17.6%9.8%13.7%5.9%3.9%
Jan 202646.9%20.3%9.4%10.9%7.8%4.7%
Feb 202654.4%17.6%10.3%4.4%7.4%5.9%
Mar 202650.7%19.2%11%6.8%6.8%5.5%
Apr 202648.1%21.2%11.5%9.6%5.8%3.8%
May 202646.3%12.2%19.5%9.8%7.3%4.9%
Jun 202648.7%15.4%10.3%12.8%7.7%5.1%
Jul 202640.5%16.2%10.8%18.9%5.4%8.1%
Aug 202645.2%19%14.3%9.5%7.1%4.8%
Sep 2026——————
  1. held 1st · 190 estimated branded searches · +26.7% vs prior month · +4.7 points

  2. moved from 3rd to 2nd · 80 estimated branded searches · +33.3% vs prior month · +2.8 points

  3. moved from 4th to 3rd · 60 estimated branded searches · +50% vs prior month · +3.5 points

  4. moved from 2nd to 4th · 40 estimated branded searches · -42.9% vs prior month · -9.4 points

  5. moved from 6th to 5th · 30 estimated branded searches · +50% vs prior month · +1.7 points

  6. moved from 5th to 6th · 20 estimated branded searches · -33.3% vs prior month · -3.3 points

Compare search popularity between Robinson Law and its closest rivals

How has branded search demand for Robinson Law changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Robinson Law in New Zealand rose from 90 to 110.
  • Across the 11 months ending August 2026, Robinson Law’s estimated Share of Search among whakatane law firms in New Zealand peaked at 7.9% in November 2025 and was lowest at 5.4% in July 2026.

How did search popularity change for New Zealand whakatane law firms in August 2026?

  1. In August 2026, Holland Beckett overtook Buddle McCleary Kennedy to rank 2nd among whakatane law firms in New Zealand, at 19%.

  2. In August 2026, Apogee Legal overtook Buddle McCleary Kennedy to rank 3rd among whakatane law firms in New Zealand, at 14.3%.

  3. In August 2026, Robinson Law overtook Eastbay Law to rank 5th among whakatane law firms in New Zealand, at 7.1%.

  4. In August 2026, Hamertons Lawyers gained estimated Share of Search among whakatane law firms in New Zealand, from 40.5% to 45.2%.

  5. In August 2026, Buddle McCleary Kennedy lost estimated Share of Search among whakatane law firms in New Zealand, from 18.9% to 9.5%.

  6. In August 2026, Eastbay Law lost estimated Share of Search among whakatane law firms in New Zealand, from 8.1% to 4.8%.

How is Robinson Law measured?

Brandwave collects information about searches that people make online using Robinson Law’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • robinson law whakatane

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How the Brand Demand Index is measured

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