How popular isApogee Legal in search?
In August 2026, there were an estimated 150 branded searches for Apogee Legal in New Zealand which is down 6.3% over the last 11 months. Apogee Legal holds 14.3% estimated Share of Search among New Zealand whakatane law firms and is ranked 3rd of 6 competitors for search popularity.
Hamertons Lawyers45.2%
Holland Beckett19%
Apogee Legal14.3%
Buddle McCleary Kennedy9.5%
Robinson Law7.1%
Eastbay Law4.8%
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Which whakatane law firms compete with Apogee Legal?
Share of Search by month for Hamertons Lawyers, Holland Beckett, Apogee Legal, Buddle McCleary Kennedy, Robinson Law, Eastbay Law. The figures are in the table below the chart.
View monthly share of search table
| Month | Hamertons Lawyers | Holland Beckett | Apogee Legal | Buddle McCleary Kennedy | Robinson Law | Eastbay Law |
|---|---|---|---|---|---|---|
| Oct 2025 | 48% | 17.3% | 10.7% | 12% | 6.7% | 5.3% |
| Nov 2025 | 49.2% | 17.5% | 12.7% | 7.9% | 7.9% | 4.8% |
| Dec 2025 | 49% | 17.6% | 9.8% | 13.7% | 5.9% | 3.9% |
| Jan 2026 | 46.9% | 20.3% | 9.4% | 10.9% | 7.8% | 4.7% |
| Feb 2026 | 54.4% | 17.6% | 10.3% | 4.4% | 7.4% | 5.9% |
| Mar 2026 | 50.7% | 19.2% | 11% | 6.8% | 6.8% | 5.5% |
| Apr 2026 | 48.1% | 21.2% | 11.5% | 9.6% | 5.8% | 3.8% |
| May 2026 | 46.3% | 12.2% | 19.5% | 9.8% | 7.3% | 4.9% |
| Jun 2026 | 48.7% | 15.4% | 10.3% | 12.8% | 7.7% | 5.1% |
| Jul 2026 | 40.5% | 16.2% | 10.8% | 18.9% | 5.4% | 8.1% |
| Aug 2026 | 45.2% | 19% | 14.3% | 9.5% | 7.1% | 4.8% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 45.2% | 190 | +26.7% | +4.7 points | |
| 2, moved from 3rd to 2nd | 19% | 80 | +33.3% | +2.8 pointsmoved from 3rd to 2nd | |
| 3, moved from 4th to 3rd | 14.3% | 60 | +50% | +3.5 pointsmoved from 4th to 3rd | |
| 4, moved from 2nd to 4th | 9.5% | 40 | -42.9% | -9.4 pointsmoved from 2nd to 4th | |
| 5, moved from 6th to 5th | 7.1% | 30 | +50% | +1.7 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 4.8% | 20 | -33.3% | -3.3 pointsmoved from 5th to 6th |
45.2%
held 1st · 190 estimated branded searches · +26.7% vs prior month · +4.7 points
19%
moved from 3rd to 2nd · 80 estimated branded searches · +33.3% vs prior month · +2.8 points
14.3%
moved from 4th to 3rd · 60 estimated branded searches · +50% vs prior month · +3.5 points
9.5%
moved from 2nd to 4th · 40 estimated branded searches · -42.9% vs prior month · -9.4 points
7.1%
moved from 6th to 5th · 30 estimated branded searches · +50% vs prior month · +1.7 points
4.8%
moved from 5th to 6th · 20 estimated branded searches · -33.3% vs prior month · -3.3 points
Compare search popularity between Apogee Legal and its closest rivals
- Apogee Legal vs Holland Beckett: compare search popularity
- Apogee Legal vs Buddle McCleary Kennedy: compare search popularity
- Apogee Legal vs Robinson Law: compare search popularity
- Apogee Legal vs Eastbay Law: compare search popularity
- Compare Apogee Legal with any brand
How has branded search demand for Apogee Legal changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Apogee Legal in New Zealand fell from 160 to 150.
- Across the 11 months ending August 2026, Apogee Legal’s estimated Share of Search among whakatane law firms in New Zealand increased from 10.7% to 14.3%.
- Across the 11 months ending August 2026, Apogee Legal’s estimated Share of Search among whakatane law firms in New Zealand peaked at 19.5% in May 2026 and was lowest at 9.4% in January 2026.
- Across the 11 months ending August 2026, Apogee Legal rose from 4th to 3rd among whakatane law firms in New Zealand.
How did search popularity change for New Zealand whakatane law firms in August 2026?
6 changes
In August 2026, Holland Beckett overtook Buddle McCleary Kennedy to rank 2nd among whakatane law firms in New Zealand, at 19%.
In August 2026, Apogee Legal overtook Buddle McCleary Kennedy to rank 3rd among whakatane law firms in New Zealand, at 14.3%.
In August 2026, Robinson Law overtook Eastbay Law to rank 5th among whakatane law firms in New Zealand, at 7.1%.
In August 2026, Hamertons Lawyers gained estimated Share of Search among whakatane law firms in New Zealand, from 40.5% to 45.2%.
In August 2026, Buddle McCleary Kennedy lost estimated Share of Search among whakatane law firms in New Zealand, from 18.9% to 9.5%.
In August 2026, Eastbay Law lost estimated Share of Search among whakatane law firms in New Zealand, from 8.1% to 4.8%.
How is Apogee Legal measured?
Brandwave collects information about searches that people make online using Apogee Legal’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- apogee legal
- apogee legal nz
- apogee legal whakatane
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Is Apogee Legal your brand?
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