Brandwave

Apogee Legal vs Hamertons Lawyers:Which is more popular?

In September 2026, Hamertons Lawyers had more branded searches than Apogee Legal among whakatane law firms in New Zealand. Hamertons Lawyers had about 140 branded searches, while Apogee Legal had 50. Hamertons Lawyers made up 35.9% of all whakatane law firm searches we track, and Apogee Legal accounted for 12.8%. When we asked ChatGPT and Google AI Overviews about whakatane law firms, Apogee Legal appeared in three of the four answers and Hamertons Lawyers in one. Apogee Legal was mentioned before Hamertons Lawyers in two out of three answers.

Among whakatane law firms in New Zealand in September 2026

Who do people search for more?

Hamertons Lawyers, about 3 searches for every 1 for Apogee Legal

Hamertons Lawyers 140 searchesApogee Legal 50 searches

Who does AI mention more?

Apogee Legal, mentioned in 3 of 4 answers, Hamertons Lawyers in 1

Apogee Legal in 3 of 4Hamertons Lawyers in 1 of 4

Who does AI recommend more?

Apogee Legal, named ahead of Hamertons Lawyers in 2 of 3 answers

Apogee Legal first in 2Hamertons Lawyers first in 1

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Top whakatane law firms in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Apogee Legal was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Hamertons Lawyers was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Apogee Legal was listed before Hamertons Lawyers in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Apogee Legal1st
  2. Holland Beckett2nd
  3. Robinson Law3rd
  4. Hamertons Lawyers4th
  5. Gowing & Co Lawyers5th
  6. Buddle McCleary Kennedy–
  7. Eastbay Law–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Holland Beckett4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Robinson Law4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Apogee Legal3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Gowing & Co Lawyers2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Hamertons Lawyers1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Buddle McCleary Kennedy0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Eastbay Law0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about whakatane law firms

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Apogee Legal or Hamertons Lawyers more popular in search?

This chart shows how often people search Google for Apogee Legal and Hamertons Lawyers by name. Each line represents a brand's share of searches for all seven whakatane law firms we track, month by month, from searches in New Zealand.

Apogee Legal and Hamertons Lawyers among whakatane law firms in New Zealand, by month

Share of searches by month for Hamertons Lawyers, Apogee Legal. The figures are in the table below the chart.

View monthly share of searches table
MonthHamertons LawyersHolland BeckettRobinson LawApogee LegalBuddle McCleary KennedyEastbay LawGowing & Co Lawyers
Oct 202533.3%17.5%15.9%12.7%14.3%6.3%0%
Nov 202535.7%17.9%17.9%14.3%8.9%5.4%0%
Dec 202535.6%20%13.3%11.1%15.6%4.4%0%
Jan 202632.7%20%18.2%10.9%12.7%5.5%0%
Feb 202640.4%17.5%15.8%12.3%5.3%7%1.8%
Mar 202637.1%19.4%16.1%12.9%8.1%6.5%0%
Apr 202635.6%22.2%13.3%13.3%11.1%4.4%0%
May 202632.4%10.8%18.9%21.6%10.8%5.4%0%
Jun 202634.3%14.3%20%11.4%14.3%5.7%0%
Jul 202628.6%14.3%17.1%11.4%20%8.6%0%
Aug 202631.6%15.8%21.1%15.8%10.5%5.3%0%
Sep 202635.9%17.9%17.9%12.8%10.3%5.1%0%

How has the Apogee Legal and Hamertons Lawyers comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand whakatane law firms in September 2026?

3 changes

  1. In September 2026, Holland Beckett overtook Robinson Law and Apogee Legal to rank 2nd among whakatane law firms in New Zealand, with 17.9% of the searches.

  2. In September 2026, Hamertons Lawyers gained share of searches among whakatane law firms in New Zealand, from 31.6% to 35.9%.

  3. In September 2026, Apogee Legal lost share of searches among whakatane law firms in New Zealand, from 15.8% to 12.8%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Apogee Legal’s and Hamertons Lawyers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Apogee Legal

2 branded search terms

  • apogee legal
  • apogee legal whakatane

Hamertons Lawyers

2 branded search terms

  • hamertons
  • hamertons lawyers

How the Brand Demand Index is measured

Other head-to-heads among whakatane law firms

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