Brandwave

Anker vs Optoma:Which is more popular?

In September 2026, Anker had more branded searches than Optoma among projector brands in New Zealand. Anker had about 1,760 branded searches, while Optoma had 70. Anker made up 30.1% of all projector brand searches we track, and Optoma accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about projector brands, Anker and Optoma each appeared in one of the five answers.

Among projector brands in New Zealand in September 2026

Who do people search for more?

Anker, about 25 searches for every 1 for Optoma

Anker 1.8K searchesOptoma 70 searches

Who does AI mention more?

Both were mentioned in 1 of 5 answers.

Anker in 1 of 5Optoma in 1 of 5

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Top projector brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Anker and Optoma were each mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Epson1st
  2. BenQ2nd
  3. XGIMI3rd
  4. Anker4th
  5. ViewSonic4th
  6. Nebula by Anker–
  7. Optoma–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • BenQ5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Epson4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • XGIMI4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ViewSonic2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Anker1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Optoma1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nebula by Anker0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about projector brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Anker or Optoma more popular in search?

This chart shows how often people search Google for Anker and Optoma by name. Each line represents a brand's share of searches for all seven projector brands we track, month by month, from searches in New Zealand.

Anker and Optoma among projector brands in New Zealand, by month

Share of searches by month for Anker, Optoma. The figures are in the table below the chart.

View monthly share of searches table
MonthEpsonAnkerXGIMINebula by AnkerBenQViewSonicOptoma
Oct 202540.2%22.1%16.5%14.3%3.4%1.6%2%
Nov 202536.4%21.9%22%13.1%3.8%1.1%1.6%
Dec 202538.8%23.4%16.3%15.2%3.3%1.2%1.9%
Jan 202644.5%25.3%13.6%11.5%2.3%1.7%1.3%
Feb 202643.8%24.1%14.6%11.7%3.4%0.97%1.5%
Mar 202644.5%27.1%11.7%11.5%2.5%1.4%1.4%
Apr 202641.4%23.9%14.8%13.4%2.9%1.6%1.9%
May 202639.1%23.7%19.8%11.4%2.9%1.7%1.5%
Jun 202641.7%22.8%18.8%9.6%3.4%2%1.6%
Jul 202637.7%20.3%24.4%11.9%3.5%1.3%0.99%
Aug 202643.4%24.9%17.4%9.5%2.4%1%1.4%
Sep 202636.9%30.1%19%9.6%1.9%1.4%1.2%

How has the Anker and Optoma comparison changed over the last 12 months?

3 findings
  • Anker was ahead of Optoma in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Anker’s share of searches among projector brands in New Zealand moved from 22.1% to 30.1%, and its estimated monthly branded searches moved from 1.1K to 1.8K.
  • Across the 12 months ending September 2026, Optoma’s share of searches among projector brands in New Zealand moved from 2% to 1.2%, and its estimated monthly branded searches moved from 100 to 70.

How did search popularity change for New Zealand projector brands in September 2026?

2 changes
  1. In September 2026, Anker gained share of searches among projector brands in New Zealand, from 24.9% to 30.1%.

  2. In September 2026, Optoma fell from 6th to 7th among projector brands in New Zealand.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Anker’s and Optoma’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Anker

3 branded search terms

  • anker
  • anker nano
  • anker nebula

Optoma

2 branded search terms

  • optoma
  • optoma projector

How the Brand Demand Index is measured

Other head-to-heads among projector brands

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