Amplitude vs Glassbox:Which is more popular?
In September 2026, Glassbox had more branded searches than Amplitude among digital experience analytics platforms in New Zealand. Glassbox had about 260 branded searches, while Amplitude had 10. Glassbox made up 25.7% of all digital experience analytics platform searches we track, and Amplitude accounted for 0.99%. When we asked ChatGPT and Google AI Overviews about digital experience analytics platforms, Glassbox appeared in four of the five answers and Amplitude in two. Glassbox was mentioned before Amplitude in every answer.
Who do people search for more?
Glassbox, about 26 searches for every 1 for Amplitude
Who does AI mention more?
Glassbox, mentioned in 4 of 5 answers, Amplitude in 2
Who does AI recommend more?
Glassbox, named ahead of Amplitude in every answer
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Top digital experience analytics platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Glassbox was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Amplitude was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Glassbox was listed before Amplitude in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Microsoft Clarity4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Glassbox4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Fullstory4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Contentsquare3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Amplitude2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Quantum Metric2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
LogRocket0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about digital experience analytics platforms
5 answers
Asked ChatGPT
“Which digital experience analytics platform should I use in New Zealand?”
Asked ChatGPT
“What are the best digital experience analytics platforms in New Zealand?”
Asked ChatGPT
“What's the best digital experience analytics platform in New Zealand for website user journeys?”
Searched Google, AI Overview
“digital experience analytics platform”
Searched Google, AI Overview
“best website analytics tool”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Amplitude or Glassbox more popular in search?
This chart shows how often people search Google for Amplitude and Glassbox by name. Each line represents a brand's share of searches for all seven digital experience analytics platforms we track, month by month, from searches in New Zealand.
Share of searches by month for Glassbox, Amplitude. The figures are in the table below the chart.
View monthly share of searches table
| Month | Microsoft Clarity | Glassbox | Contentsquare | LogRocket | Fullstory | Amplitude | Quantum Metric |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 50.5% | 27.4% | 4.2% | 7.4% | 7.4% | 2.1% | 1.1% |
| Nov 2025 | 54.5% | 23.9% | 5.7% | 8% | 5.7% | 1.1% | 1.1% |
| Dec 2025 | 47.1% | 30.9% | 5.9% | 7.4% | 5.9% | 1.5% | 1.5% |
| Jan 2026 | 54.5% | 29.5% | 5.7% | 4.5% | 4.5% | 1.1% | 0% |
| Feb 2026 | 64.1% | 22.8% | 6.5% | 3.3% | 2.2% | 1.1% | 0% |
| Mar 2026 | 56.7% | 30.8% | 4.8% | 2.9% | 2.9% | 0.96% | 0.96% |
| Apr 2026 | 61.5% | 27.4% | 6% | 1.7% | 1.7% | 0.85% | 0.85% |
| May 2026 | 59% | 26% | 7% | 4% | 2% | 1% | 1% |
| Jun 2026 | 60% | 26.7% | 5.8% | 2.5% | 4.2% | 0.83% | 0% |
| Jul 2026 | 66.1% | 23.9% | 4.6% | 1.8% | 1.8% | 0.92% | 0.92% |
| Aug 2026 | 61.5% | 27.4% | 4.3% | 2.6% | 2.6% | 0.85% | 0.85% |
| Sep 2026 | 58.4% | 25.7% | 6.9% | 4% | 3% | 0.99% | 0.99% |
How has the Amplitude and Glassbox comparison changed over the last 12 months?
3 findings
- Glassbox was ahead of Amplitude in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Amplitude’s share of searches among digital experience analytics platforms in New Zealand moved from 2.1% to 0.99%, and its estimated monthly branded searches moved from 20 to 10.
- Across the 12 months ending September 2026, Glassbox’s share of searches among digital experience analytics platforms in New Zealand moved from 27.4% to 25.7%, and its estimated monthly branded searches held steady at 260.
How did search popularity change for New Zealand digital experience analytics platforms in September 2026?
2 changes
In September 2026, Glassbox lost share of searches among digital experience analytics platforms in New Zealand, from 27.4% to 25.7%.
Estimated monthly branded searches for Amplitude in New Zealand fell 50% over 12 measured months, from 20 to 10 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Amplitude’s and Glassbox’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among digital experience analytics platforms
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