Brandwave

Allen & Heath vs Rane:Which is more popular?

In September 2026, Allen & Heath had more branded searches than Rane among DJ equipment brands in New Zealand. Allen & Heath had about 170 branded searches, while Rane had 90. Allen & Heath made up 9.2% of all DJ equipment brand searches we track, and Rane accounted for 4.9%. When we asked ChatGPT and Google AI Overviews about DJ equipment brands, Rane appeared in all four answers and Allen & Heath in one. Rane was mentioned before Allen & Heath in every answer.

Among DJ equipment brands in New Zealand in September 2026

Who do people search for more?

Allen & Heath, about 89% more searches than Rane

Allen & Heath 170 searchesRane 90 searches

Who does AI mention more?

Rane, mentioned in every answer we collected

Rane in 4 of 4Allen & Heath in 1 of 4

Who does AI recommend more?

Rane, named ahead of Allen & Heath in every answer

Rane first in 4Allen & Heath never first

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Top DJ equipment brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Rane appeared in all four answers. Allen & Heath was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Rane was listed before Allen & Heath in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Pioneer DJ1st
  2. AlphaTheta2nd
  3. Denon DJ3rd
  4. Rane4th
  5. Numark5th
  6. Allen & Heath6th
  7. Native Instruments–
  8. Reloop–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Pioneer DJ4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • AlphaTheta4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Denon DJ4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Rane4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Numark3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Allen & Heath1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Native Instruments0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Reloop0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about DJ equipment brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Allen & Heath or Rane more popular in search?

This chart shows how often people search Google for Allen & Heath and Rane by name. Each line represents a brand's share of searches for all eight DJ equipment brands we track, month by month, from searches in New Zealand.

Allen & Heath and Rane among DJ equipment brands in New Zealand, by month

Share of searches by month for Allen & Heath, Rane. The figures are in the table below the chart.

View monthly share of searches table
MonthNumarkNative InstrumentsPioneer DJAlphaThetaAllen & HeathReloopDenon DJRane
Oct 202521.2%26.6%17.4%8.7%11.4%5.4%3.3%6%
Nov 202520%30%19.5%8.5%10.5%5%2.5%4%
Dec 202524.9%27.1%18.1%9%9.6%4.5%2.8%4%
Jan 202616.1%32.1%14.2%18.6%7.7%4%2.6%4.7%
Feb 202620.8%30.7%16.7%8.3%8.9%5.7%3.1%5.7%
Mar 202622.7%22.7%18.6%9.3%12.2%5.8%2.9%5.8%
Apr 202625.6%22.2%17.8%7.8%11.7%6.7%3.3%5%
May 202621.7%25.4%13.8%9%13.8%5.8%4.2%6.3%
Jun 202628.4%22.7%11.9%9.7%9.7%8.5%4.5%4.5%
Jul 202624%18.8%15.4%15.4%8.2%8.7%4.8%4.8%
Aug 202625.6%20%16.4%10.8%10.8%8.2%4.1%4.1%
Sep 202629.9%17.4%14.1%12%9.2%7.1%5.4%4.9%

How has the Allen & Heath and Rane comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand DJ equipment brands in September 2026?

3 changes
  1. In September 2026, AlphaTheta overtook Allen & Heath to rank 4th among DJ equipment brands in New Zealand, with 12% of the searches.

  2. In September 2026, Rane gained share of searches among DJ equipment brands in New Zealand, from 4.1% to 4.9%.

  3. In September 2026, Allen & Heath lost share of searches among DJ equipment brands in New Zealand, from 10.8% to 9.2%.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Allen & Heath’s and Rane’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Allen & Heath

1 branded search term

  • allenheath

Rane

5 branded search terms

  • rane cdj
  • rane dj
  • rane dj decks
  • rane mixer
  • rane one

How the Brand Demand Index is measured

Other head-to-heads among DJ equipment brands

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