Allen & Heath vs Denon DJ:Which is more popular?
In September 2026, Allen & Heath had more branded searches than Denon DJ among DJ equipment brands in New Zealand. Allen & Heath had about 170 branded searches, while Denon DJ had 100. Allen & Heath made up 9.2% of all DJ equipment brand searches we track, and Denon DJ accounted for 5.4%. When we asked ChatGPT and Google AI Overviews about DJ equipment brands, Denon DJ appeared in all four answers and Allen & Heath in one. Denon DJ was mentioned before Allen & Heath in every answer.
Who do people search for more?
Allen & Heath, about 70% more searches than Denon DJ
Who does AI mention more?
Denon DJ, mentioned in every answer we collected
Who does AI recommend more?
Denon DJ, named ahead of Allen & Heath in every answer
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Top DJ equipment brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Denon DJ appeared in all four answers. Allen & Heath was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Denon DJ was listed before Allen & Heath in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Pioneer DJ1st
AlphaTheta2nd- Denon DJ3rd
Rane4th
Numark5th- Allen & Heath6th
Native Instruments–
Reloop–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Pioneer DJ4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- AlphaTheta4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Denon DJ4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Rane4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Numark3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Allen & Heath1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Native Instruments0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Reloop0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about DJ equipment brands
4 answers
Asked ChatGPT
“Which DJ equipment brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best DJ equipment brands in New Zealand?”
Asked ChatGPT
“What's the best DJ equipment brand in New Zealand for a DJ setup?”
Searched Google, AI Overview
“best dj gear”
Searched Google, AI Overview
“dj controller brands”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Allen & Heath or Denon DJ more popular in search?
This chart shows how often people search Google for Allen & Heath and Denon DJ by name. Each line represents a brand's share of searches for all eight DJ equipment brands we track, month by month, from searches in New Zealand.
Share of searches by month for Allen & Heath, Denon DJ. The figures are in the table below the chart.
View monthly share of searches table
| Month | Numark | Native Instruments | Pioneer DJ | AlphaTheta | Allen & Heath | Reloop | Denon DJ | Rane |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 21.2% | 26.6% | 17.4% | 8.7% | 11.4% | 5.4% | 3.3% | 6% |
| Nov 2025 | 20% | 30% | 19.5% | 8.5% | 10.5% | 5% | 2.5% | 4% |
| Dec 2025 | 24.9% | 27.1% | 18.1% | 9% | 9.6% | 4.5% | 2.8% | 4% |
| Jan 2026 | 16.1% | 32.1% | 14.2% | 18.6% | 7.7% | 4% | 2.6% | 4.7% |
| Feb 2026 | 20.8% | 30.7% | 16.7% | 8.3% | 8.9% | 5.7% | 3.1% | 5.7% |
| Mar 2026 | 22.7% | 22.7% | 18.6% | 9.3% | 12.2% | 5.8% | 2.9% | 5.8% |
| Apr 2026 | 25.6% | 22.2% | 17.8% | 7.8% | 11.7% | 6.7% | 3.3% | 5% |
| May 2026 | 21.7% | 25.4% | 13.8% | 9% | 13.8% | 5.8% | 4.2% | 6.3% |
| Jun 2026 | 28.4% | 22.7% | 11.9% | 9.7% | 9.7% | 8.5% | 4.5% | 4.5% |
| Jul 2026 | 24% | 18.8% | 15.4% | 15.4% | 8.2% | 8.7% | 4.8% | 4.8% |
| Aug 2026 | 25.6% | 20% | 16.4% | 10.8% | 10.8% | 8.2% | 4.1% | 4.1% |
| Sep 2026 | 29.9% | 17.4% | 14.1% | 12% | 9.2% | 7.1% | 5.4% | 4.9% |
How has the Allen & Heath and Denon DJ comparison changed over the last 12 months?
3 findings
- Allen & Heath was ahead of Denon DJ in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Allen & Heath’s share of searches among DJ equipment brands in New Zealand moved from 11.4% to 9.2%, and its estimated monthly branded searches moved from 210 to 170.
- Across the 12 months ending September 2026, Denon DJ’s share of searches among DJ equipment brands in New Zealand moved from 3.3% to 5.4%, and its estimated monthly branded searches moved from 60 to 100.
How did search popularity change for New Zealand DJ equipment brands in September 2026?
3 changes
In September 2026, AlphaTheta overtook Allen & Heath to rank 4th among DJ equipment brands in New Zealand, with 12% of the searches.
In September 2026, Denon DJ gained share of searches among DJ equipment brands in New Zealand, from 4.1% to 5.4%.
In September 2026, Allen & Heath lost share of searches among DJ equipment brands in New Zealand, from 10.8% to 9.2%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Allen & Heath’s and Denon DJ’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Allen & Heath
1 branded search term
- allenheath
Denon DJ
3 branded search terms
- denon dj cdj
- denon dj mixer
- denondj
Other head-to-heads among DJ equipment brands
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