Brandwave

Alchemy Law vs Matthew Shaw Legal:Which is more popular in New Zealand?

In October 2026, Alchemy Law had more branded searches than Matthew Shaw Legal among Rotorua law firms in New Zealand. Alchemy Law had about 40 branded searches, while Matthew Shaw Legal had 10. Alchemy Law made up 5.7% of all Rotorua law firm searches we track, and Matthew Shaw Legal accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about Rotorua law firms, Alchemy Law and Matthew Shaw Legal each appeared in two of the three answers. Matthew Shaw Legal was mentioned before Alchemy Law in two out of three answers.

Among Rotorua law firms in New Zealand in October 2026

Who do people search for more?

Alchemy Law, about 4 searches for every 1 for Matthew Shaw Legal

Alchemy Law 40 searchesMatthew Shaw Legal 10 searches

Who does AI mention more?

Both were mentioned in 2 of 3 answers.

Alchemy Law in 2 of 3Matthew Shaw Legal in 2 of 3

Who does AI recommend more?

Matthew Shaw Legal, named ahead of Alchemy Law in 2 of 3 answers

Matthew Shaw Legal first in 2Alchemy Law first in 1

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Top Rotorua law firms in ChatGPT and Google AI Overviews

In three ChatGPT questions, Alchemy Law and Matthew Shaw Legal were each mentioned in two out of three: in two of the three ChatGPT answers. Matthew Shaw Legal was listed before Alchemy Law in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Steens Law1st
  2. Holland Beckett – Rotorua2nd
  3. Sandford Wall3rd
  4. Matthew Shaw Legal4th
  5. Alchemy Law5th
  6. Lance Lawson6th
  7. JB Morrison7th
  8. The Law Shop–
  9. OSC Law–
  10. Rodgers & Co–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Rotorua law firms

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Alchemy Law or Matthew Shaw Legal more popular in search?

This chart shows how often people search Google for Alchemy Law and Matthew Shaw Legal by name. Each line represents a brand's share of searches for all ten Rotorua law firms we track, month by month, from searches in New Zealand.

Alchemy Law and Matthew Shaw Legal among Rotorua law firms in New Zealand, by month

Share of searches by month for Alchemy Law, Matthew Shaw Legal. The figures are in the table below the chart.

View monthly share of searches table
MonthThe Law ShopLance LawsonHolland Beckett – RotoruaJB MorrisonSandford WallAlchemy LawSteens LawMatthew Shaw LegalOSC LawRodgers & Co
Nov 202522.8%35.4%11.4%8.9%10.1%3.8%3.8%2.5%1.3%0%
Dec 202528.1%26.3%8.8%14%8.8%3.5%7%1.8%1.8%0%
Jan 202627.7%27.7%13.8%9.2%7.7%4.6%4.6%3.1%1.5%0%
Feb 202626.2%22.6%13.1%13.1%9.5%6%6%2.4%1.2%0%
Mar 202629.7%24.3%9.5%14.9%8.1%4.1%5.4%2.7%1.4%0%
Apr 202628.6%23.8%14.3%12.7%7.9%4.8%4.8%1.6%1.6%0%
May 202623.1%23.1%14.1%17.9%7.7%5.1%3.8%2.6%2.6%0%
Jun 202628.4%22.2%11.1%13.6%12.3%4.9%3.7%2.5%1.2%0%
Jul 202627.8%23.6%12.5%12.5%8.3%6.9%5.6%1.4%1.4%0%
Aug 202625%25%11.3%15%10%6.3%3.8%1.3%2.5%0%
Sep 202623.4%23.4%11.7%16.9%7.8%7.8%5.2%1.3%2.6%0%
Oct 202628.6%25.7%12.9%12.9%8.6%5.7%2.9%1.4%1.4%0%

How has branded search for Alchemy Law and Matthew Shaw Legal changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand Rotorua law firms in October 2026?

3 changes

  1. In October 2026, Sandford Wall overtook Alchemy Law to rank 5th among Rotorua law firms in New Zealand, with 8.6% of the searches.

  2. In October 2026, Alchemy Law lost share of searches among Rotorua law firms in New Zealand, from 7.8% to 5.7%.

  3. In October 2026, Matthew Shaw Legal rose from 9th to 8th among Rotorua law firms in New Zealand.

How are Alchemy Law’s and Matthew Shaw Legal’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Alchemy Law’s and Matthew Shaw Legal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Alchemy Law

2 branded search terms

  • alchemy law
  • alchemy law rotorua

Matthew Shaw Legal

1 branded search term

  • matthew shaw legal rotorua

How the Brand Demand Index is measured

Other head-to-heads among Rotorua law firms

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