Academy Cinemas vs Reading Cinemas:Which is more popular by branded search in New Zealand?
In August 2026, Reading Cinemas had more branded searches than Academy Cinemas among cinemas in New Zealand. Reading Cinemas was estimated to have 106K branded searches compared to Academy Cinemas’ 19.1K, and held a 14.3% Share of Search versus Academy Cinemas’ 2.6%.
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Which is more popular in search, Academy Cinemas or Reading Cinemas?
Compare the cinema chains and independent cinemas New Zealanders book movie tickets with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Reading Cinemas, Academy Cinemas. The figures are in the table below the chart.
View monthly share of search table
| Month | Hoyts | Event Cinemas | Silky Otter | Reading Cinemas | Lido Cinema | Academy Cinemas | Lighthouse Cinema | The Embassy Theatre |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 35.2% | 24.8% | 18.7% | 12.9% | 4% | 2.6% | 1.7% | 0.03% |
| Nov 2025 | 38% | 24.4% | 17.3% | 12.9% | 3.1% | 2.6% | 1.7% | 0.03% |
| Dec 2025 | 40.2% | 25.3% | 15.5% | 13.1% | 2.8% | 1.7% | 1.4% | 0.02% |
| Jan 2026 | 38.2% | 21.6% | 18.9% | 13.5% | 4.1% | 2.2% | 1.4% | 0.03% |
| Feb 2026 | 36% | 22.3% | 19.5% | 13.6% | 4.1% | 2.7% | 1.8% | 0.03% |
| Mar 2026 | 38.5% | 24.3% | 17.1% | 11.9% | 3.9% | 2.8% | 1.5% | 0.05% |
| Apr 2026 | 37.2% | 25.8% | 16% | 13.4% | 3.4% | 2.7% | 1.5% | 0.05% |
| May 2026 | 35.8% | 24.1% | 17.4% | 15.1% | 3.7% | 2.5% | 1.3% | 0.04% |
| Jun 2026 | 36.1% | 25.5% | 17.1% | 13.4% | 3.3% | 3.3% | 1.2% | 0.04% |
| Jul 2026 | 37.3% | 26.9% | 15.3% | 14.6% | 2.7% | 2.2% | 0.98% | 0.06% |
| Aug 2026 | 36.8% | 27.1% | 14.8% | 14.3% | 3.1% | 2.6% | 1.4% | 0.04% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Academy Cinemas and Reading Cinemas comparison changed over the last 12 months?
3 findings
- Reading Cinemas was ahead of Academy Cinemas in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Academy Cinemas’ estimated Share of Search among cinemas in New Zealand held steady at 2.6%, and its estimated monthly branded searches moved from 12.8K to 19.1K.
- Across the 11 months ending August 2026, Reading Cinemas’ estimated Share of Search among cinemas in New Zealand moved from 12.9% to 14.3%, and its estimated monthly branded searches moved from 64.1K to 106K.
How did search popularity change for New Zealand cinemas in August 2026?
2 changes
Estimated monthly branded searches for Reading Cinemas in New Zealand rose 65.9% over 11 measured months, from 64.1K to 106K in August 2026.
Estimated monthly branded searches for Academy Cinemas in New Zealand rose 49% over 11 measured months, from 12.8K to 19.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Academy Cinemas’ and Reading Cinemas’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Academy Cinemas
5 branded search terms
- academy cinemas
- academy cinemas near me
- academy cinemas nz
- academycinemas
- academycinemas co nz
Reading Cinemas
18 branded search terms
- movie times at reading cinemas
- prices reading cinemas
- reading cinemas
- reading cinemas cost of tickets
- reading cinemas courtenay
- reading cinemas lynnmall
- reading cinemas movies
- reading cinemas near me
- reading cinemas new lynn movie times
- reading cinemas new lynn now showing
- reading cinemas nz
- reading cinemas session times
- reading cinemas the palms
- reading cinemas tickets
- readingcinemas
- readingcinemas co nz
- readingcinemas nz
- www reading cinemas
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.