Enterprise Motor Group vs Trade In Clearance:Which is more popular?
In September 2026, Enterprise Motor Group had more branded searches than Trade In Clearance among used car dealers in New Zealand. Enterprise Motor Group had about 3,600 branded searches, while Trade In Clearance had 2,920. Enterprise Motor Group made up 12.4% of all used car dealer searches we track, and Trade In Clearance accounted for 10.1%. When we asked ChatGPT and Google AI Overviews about used car dealers, Enterprise Motor Group appeared in one of the five answers and Trade In Clearance in none.
Who do people search for more?
Enterprise Motor Group, about 23% more searches than Trade In Clearance
Who does AI mention more?
Enterprise Motor Group, mentioned in 1 of 5 answers, Trade In Clearance in 0
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Top used car dealers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Enterprise Motor Group was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Trade In Clearance did not appear in any of the five answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Enterprise Motor Group1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Coventry Cars1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Mr Motors0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Trade In Clearance0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- DTR Motors0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Omega Cars0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sithari Cars0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Portage Cars0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
The Car Guys0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Legendary Motors0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about used car dealers
5 answers
Asked ChatGPT
“Which used car dealer should I shop at in New Zealand?”
Asked ChatGPT
“What are the best used car dealers in New Zealand?”
Asked ChatGPT
“What's the best used car dealer in New Zealand for a reliable car?”
Searched Google, AI Overview
“used cars nz”
Searched Google, AI Overview
“second hand cars nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Enterprise Motor Group or Trade In Clearance more popular in search?
This chart shows how often people search Google for Enterprise Motor Group and Trade In Clearance by name. Each line represents a brand's share of searches for all 12 used car dealers we track, month by month, from searches in New Zealand.
Share of searches by month for Enterprise Motor Group, Trade In Clearance. The figures are in the table below the chart.
View monthly share of searches table
| Month | Mr Motors | Enterprise Motor Group | Trade In Clearance | DTR Motors | Omega Cars | Sithari Cars | Coventry Cars | Portage Cars | The Car Guys | Legendary Motors | Infinity Cars | Novino Motors |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 15.4% | 9.8% | 12.4% | 6.4% | 14.8% | 5.4% | 6% | 8.2% | 5.4% | 5.5% | 6.4% | 4.4% |
| Nov 2025 | 15.4% | 9.8% | 12.4% | 6.5% | 14.9% | 5.4% | 5.7% | 8.2% | 4.4% | 6.5% | 6.4% | 4.4% |
| Dec 2025 | 16.4% | 10.5% | 10.9% | 7% | 13% | 6.9% | 5.3% | 6.9% | 4.7% | 5.8% | 6.9% | 5.8% |
| Jan 2026 | 16.7% | 8.6% | 13.3% | 5.7% | 13% | 7.1% | 6.9% | 7.2% | 4.8% | 5.6% | 5.6% | 5.6% |
| Feb 2026 | 15.5% | 9.6% | 12.2% | 6.4% | 12% | 8% | 5.9% | 6.3% | 5.4% | 5.4% | 8% | 5.3% |
| Mar 2026 | 17.7% | 9.1% | 11.5% | 7.6% | 9.1% | 7.5% | 8.7% | 6% | 6% | 5.1% | 5.9% | 5.9% |
| Apr 2026 | 16.5% | 10.2% | 10.4% | 6.8% | 8.4% | 8.4% | 7.8% | 6.8% | 5.7% | 5.7% | 6.7% | 6.7% |
| May 2026 | 15.4% | 9.6% | 12% | 8.1% | 7.9% | 7.9% | 7.9% | 6.3% | 5.3% | 5.4% | 7.9% | 6.3% |
| Jun 2026 | 15.9% | 12.4% | 10.1% | 8.4% | 8.3% | 5.5% | 6.9% | 5.6% | 6.6% | 5.5% | 6.5% | 8.3% |
| Jul 2026 | 16.2% | 10.2% | 10.3% | 8.5% | 8.4% | 8.4% | 6.7% | 6.8% | 5.6% | 6.7% | 6.7% | 5.6% |
| Aug 2026 | 15.9% | 12.4% | 10.1% | 8.4% | 8.3% | 8.3% | 6.6% | 6.7% | 5.6% | 5.6% | 6.6% | 5.5% |
| Sep 2026 | 16% | 12.4% | 10.1% | 8.4% | 8.3% | 8.3% | 6.6% | 6.6% | 6.6% | 5.6% | 5.5% | 5.5% |
How has the Enterprise Motor Group and Trade In Clearance comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 12 months ending September 2026: Enterprise Motor Group took it in June 2026, Trade In Clearance took it in July 2026, Enterprise Motor Group took it in August 2026.
- Across the 12 months ending September 2026, Enterprise Motor Group’s share of searches among used car dealers in New Zealand moved from 9.8% to 12.4%, and its estimated monthly branded searches moved from 2.9K to 3.6K.
- Across the 12 months ending September 2026, Trade In Clearance’s share of searches among used car dealers in New Zealand moved from 12.4% to 10.1%, and its estimated monthly branded searches moved from 3.7K to 2.9K.
How did search popularity change for New Zealand used car dealers in September 2026?
2 changes
Estimated monthly branded searches for Enterprise Motor Group in New Zealand rose 24.1% over 12 measured months, from 2.9K to 3.6K in September 2026.
Estimated monthly branded searches for Trade In Clearance in New Zealand fell 20.4% over 12 measured months, from 3.7K to 2.9K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Enterprise Motor Group’s and Trade In Clearance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Enterprise Motor Group
1 branded search term
- enterprise motor group
Trade In Clearance
2 branded search terms
- Trade in Clearance
- trade in clearance cars
Other head-to-heads among used car dealers
- Mr Motors vs Enterprise Motor Group: compare popularity
- Mr Motors vs Trade In Clearance: compare popularity
- Mr Motors vs DTR Motors: compare popularity
- Mr Motors vs Omega Cars: compare popularity
- Enterprise Motor Group vs DTR Motors: compare popularity
- Enterprise Motor Group vs Omega Cars: compare popularity
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