Brandwave

Used car dealers in New Zealand:Which brands are most popular in search?

In August 2026, Mr Motors was the most searched among used car dealers in New Zealand, with an estimated 4.4K branded searches and 15.4% estimated Share of Search within this set.

Share of Search, August 2026
  1. Mr Motors15.4%
  2. Enterprise Motor Group12.5%
  3. Trade In Clearance10.8%
  4. Omega Cars8.5%
  5. DTR Motors8.5%
  6. Sithari Cars8.3%
  7. Infinity Cars6.7%
  8. Portage Cars6.6%
  9. The Car Guys5.8%
  10. Novino Motors5.7%
  11. +2 more

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Share of SearchLeaderboard

High-demand independent used-car dealer brands serving New Zealand buyers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among used car dealers in New Zealand, by month

Share of Search by month for Mr Motors, Enterprise Motor Group, Trade In Clearance, Omega Cars, DTR Motors, Sithari Cars, Infinity Cars, Portage Cars, The Car Guys, Novino Motors, Coventry Cars, Legendary Motors. The figures are in the table below the chart.

View monthly share of search table
MonthMr MotorsEnterprise Motor GroupTrade In ClearanceOmega CarsDTR MotorsSithari CarsInfinity CarsPortage CarsThe Car GuysNovino MotorsCoventry CarsLegendary Motors
Oct 202515.1%9.9%13.2%15.1%6.6%5.4%6.5%8.2%5.5%4.6%4.6%5.5%
Nov 202515.1%9.9%13%15.3%6.5%5.4%6.5%8.2%4.5%4.5%4.6%6.5%
Dec 202516.1%10.6%11.5%13.4%7.1%6.9%6.9%6.9%4.9%6%3.8%5.9%
Jan 202616.4%8.7%13.9%13.5%5.8%7.2%5.7%7.2%5%5.9%5%5.7%
Feb 202614.9%9.7%12.7%12.3%6.5%8.1%8.1%6.4%5.7%5.6%4.6%5.4%
Mar 202617%9.1%11.9%9.3%7.6%7.5%6%6%6.3%6.2%8%5.1%
Apr 202615.7%10.2%11%8.7%6.9%8.5%6.8%6.7%5.9%6.9%7%5.7%
May 202614.8%9.7%12.6%8.2%8.3%8%8.1%6.3%5.5%6.5%6.5%5.4%
Jun 202615.4%12.5%10.6%8.5%8.6%5.5%6.7%5.5%6.9%8.5%5.7%5.5%
Jul 202615.6%10.2%10.8%8.6%8.6%8.4%6.8%6.7%6%5.7%5.9%6.7%
Aug 202615.4%12.5%10.8%8.5%8.5%8.3%6.7%6.6%5.8%5.7%5.7%5.6%
Sep 2026————————————

This month’s ranking, August 2026

  1. 1.Mr Motors

    15.4%

    held 1st · 4.4K estimated branded searches · -0.45% vs prior month · -0.3 points

  2. 2.Enterprise Motor Group

    12.5%

    moved from 3rd to 2nd · 3.6K estimated branded searches · +24.1% vs prior month · +2.3 points

  3. 3.Trade In Clearance

    10.8%

    moved from 2nd to 3rd · 3.1K estimated branded searches · +0.97% vs prior month · 0 points

  4. 4.Omega Cars

    8.5%

    held 4th · 2.5K estimated branded searches · 0% vs prior month · -0.1 points

  5. 5.DTR Motors

    8.5%

    held 5th · 2.4K estimated branded searches · 0% vs prior month · -0.1 points

  6. 6.Sithari Cars

    8.3%

    held 6th · 2.4K estimated branded searches · 0% vs prior month · -0.1 points

  7. 7.Infinity Cars

    6.7%

    held 7th · 1.9K estimated branded searches · 0% vs prior month · -0.1 points

  8. 8.Portage Cars

    6.6%

    moved from 9th to 8th · 1.9K estimated branded searches · 0% vs prior month · -0.1 points

  9. 9.The Car Guys

    5.8%

    moved from 10th to 9th · 1.7K estimated branded searches · -1.2% vs prior month · -0.2 points

  10. 10.Novino Motors

    5.7%

    moved from 12th to 10th · 1.6K estimated branded searches · +1.2% vs prior month · 0 points

  11. 11.Coventry Cars

    5.7%

    held 11th · 1.6K estimated branded searches · -1.8% vs prior month · -0.2 points

  12. 12.Legendary Motors

    5.6%

    moved from 8th to 12th · 1.6K estimated branded searches · -15.3% vs prior month · -1.1 points

Compare search popularity between leading brands

Which brand is most popular in search among used car dealers in New Zealand?

In August 2026, Mr Motors was the most searched among used car dealers in New Zealand, with an estimated 4.4K branded searches and 15.4% estimated Share of Search within this set. Enterprise Motor Group is in 2nd place, 2.9 percentage points behind at 12.5% Share of Search.

New Zealand used car dealers, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Mr Motors15.1% → 15.4%17%Mar 202614.8%May 20261st
Enterprise Motor Group9.9% → 12.5%12.5%Jun 20268.7%Jan 20264th → 2nd
Trade In Clearance13.2% → 10.8%13.9%Jan 202610.6%Jun 20263rd
Omega Cars15.1% → 8.5%15.3%Nov 20258.2%May 20262nd → 4th
DTR Motors6.6% → 8.5%8.6%Jul 20265.8%Jan 20266th → 5th
Sithari Cars5.4% → 8.3%8.5%Apr 20265.4%Nov 202510th → 6th
Infinity Cars6.5% → 6.7%8.1%May 20265.7%Jan 20267th
Portage Cars8.2% → 6.6%8.2%Oct 20255.5%Jun 20265th → 8th
The Car Guys5.5% → 5.8%6.9%Jun 20264.5%Nov 20258th → 9th
Novino Motors4.6% → 5.7%8.5%Jun 20264.5%Nov 202512th → 10th
Coventry Cars4.6% → 5.7%8%Mar 20263.8%Dec 202511th
Legendary Motors5.5% → 5.6%6.7%Jul 20265.1%Mar 20269th → 12th

Each finding as a sentence

  • Across the 11 months ending August 2026, Enterprise Motor Group’s estimated Share of Search among used car dealers in New Zealand increased from 9.9% to 12.5%.
  • Across the 11 months ending August 2026, Trade In Clearance’s estimated Share of Search among used car dealers in New Zealand decreased from 13.2% to 10.8%.
  • Across the 11 months ending August 2026, Omega Cars’ estimated Share of Search among used car dealers in New Zealand decreased from 15.1% to 8.5%.
  • Across the 11 months ending August 2026, DTR Motors’ estimated Share of Search among used car dealers in New Zealand increased from 6.6% to 8.5%.
  • Across the 11 months ending August 2026, Sithari Cars’ estimated Share of Search among used car dealers in New Zealand increased from 5.4% to 8.3%.
  • Across the 11 months ending August 2026, Portage Cars’ estimated Share of Search among used car dealers in New Zealand decreased from 8.2% to 6.6%.
  • Across the 11 months ending August 2026, Novino Motors’ estimated Share of Search among used car dealers in New Zealand increased from 4.6% to 5.7%.
  • Across the 11 months ending August 2026, Coventry Cars’ estimated Share of Search among used car dealers in New Zealand increased from 4.6% to 5.7%.
  • Across the 11 months ending August 2026, Mr Motors’ estimated Share of Search among used car dealers in New Zealand peaked at 17% in March 2026 and was lowest at 14.8% in May 2026.
  • Across the 11 months ending August 2026, Enterprise Motor Group’s estimated Share of Search among used car dealers in New Zealand peaked at 12.5% in June 2026 and was lowest at 8.7% in January 2026.
  • Across the 11 months ending August 2026, Trade In Clearance’s estimated Share of Search among used car dealers in New Zealand peaked at 13.9% in January 2026 and was lowest at 10.6% in June 2026.
  • Across the 11 months ending August 2026, Omega Cars’ estimated Share of Search among used car dealers in New Zealand peaked at 15.3% in November 2025 and was lowest at 8.2% in May 2026.
  • Across the 11 months ending August 2026, DTR Motors’ estimated Share of Search among used car dealers in New Zealand peaked at 8.6% in July 2026 and was lowest at 5.8% in January 2026.
  • Across the 11 months ending August 2026, Sithari Cars’ estimated Share of Search among used car dealers in New Zealand peaked at 8.5% in April 2026 and was lowest at 5.4% in November 2025.
  • Across the 11 months ending August 2026, Infinity Cars’ estimated Share of Search among used car dealers in New Zealand peaked at 8.1% in May 2026 and was lowest at 5.7% in January 2026.
  • Across the 11 months ending August 2026, Portage Cars’ estimated Share of Search among used car dealers in New Zealand peaked at 8.2% in October 2025 and was lowest at 5.5% in June 2026.
  • Across the 11 months ending August 2026, The Car Guys’ estimated Share of Search among used car dealers in New Zealand peaked at 6.9% in June 2026 and was lowest at 4.5% in November 2025.
  • Across the 11 months ending August 2026, Novino Motors’ estimated Share of Search among used car dealers in New Zealand peaked at 8.5% in June 2026 and was lowest at 4.5% in November 2025.
  • Across the 11 months ending August 2026, Coventry Cars’ estimated Share of Search among used car dealers in New Zealand peaked at 8% in March 2026 and was lowest at 3.8% in December 2025.
  • Across the 11 months ending August 2026, Legendary Motors’ estimated Share of Search among used car dealers in New Zealand peaked at 6.7% in July 2026 and was lowest at 5.1% in March 2026.
  • Across the 11 months ending August 2026, Enterprise Motor Group rose from 4th to 2nd among used car dealers in New Zealand.
  • Across the 11 months ending August 2026, Omega Cars fell from 2nd to 4th among used car dealers in New Zealand.
  • Across the 11 months ending August 2026, DTR Motors rose from 6th to 5th among used car dealers in New Zealand.
  • Across the 11 months ending August 2026, Sithari Cars rose from 10th to 6th among used car dealers in New Zealand.
  • Across the 11 months ending August 2026, Portage Cars fell from 5th to 8th among used car dealers in New Zealand.
  • Across the 11 months ending August 2026, The Car Guys fell from 8th to 9th among used car dealers in New Zealand.
  • Across the 11 months ending August 2026, Novino Motors rose from 12th to 10th among used car dealers in New Zealand.
  • Across the 11 months ending August 2026, Legendary Motors fell from 9th to 12th among used car dealers in New Zealand.
  • Across the 11 months ending August 2026, Mr Motors and Infinity Cars held steady: their estimated Share of Search among used car dealers in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand used car dealers in August 2026?

  1. In August 2026, Enterprise Motor Group overtook Trade In Clearance to rank 2nd among used car dealers in New Zealand, at 12.5%.

  2. In August 2026, Legendary Motors lost estimated Share of Search among used car dealers in New Zealand, from 6.7% to 5.6%.

  3. In August 2026, Novino Motors rose from 12th to 10th among used car dealers in New Zealand.

  4. In August 2026, Portage Cars rose from 9th to 8th among used car dealers in New Zealand.

  5. In August 2026, The Car Guys rose from 10th to 9th among used car dealers in New Zealand.

  6. Estimated monthly branded searches for Sithari Cars in New Zealand rose 50% over 11 measured months, from 1.6K to 2.4K in August 2026.

  7. Estimated monthly branded searches for DTR Motors in New Zealand rose 25.8% over 11 measured months, from 1.9K to 2.4K in August 2026.

  8. Estimated monthly branded searches for Coventry Cars in New Zealand rose 22.4% over 11 measured months, from 1.3K to 1.6K in August 2026.

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