Brandwave

Used Car Dealersin New Zealand

High-demand independent used-car dealer brands serving New Zealand buyers.

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In August 2026, Mr Motors held 15.4% estimated Share of Search among used car dealers.

Highest Share of Search
15.4%Mr Motors, August 2026
Lead over 2nd
2.9 pointsMr Motors over Enterprise Motor Group
Estimated monthly branded searches
28.8Kacross 12 measured brands
Brands compared
12in New Zealand

Share of SearchLeaderboard

Each brand’s estimated Share of Search among used car dealers in Aug 2026.

  1. 1.Mr Motors

    15.4%

    held 1st · 4.4K estimated branded searches · -0.45% vs prior month · -0.3 points

  2. moved from 3rd to 2nd · 3.6K estimated branded searches · +24.1% vs prior month · +2.3 points

  3. moved from 2nd to 3rd · 3.1K estimated branded searches · +0.97% vs prior month · -0 points

  4. held 4th · 2.5K estimated branded searches · 0% vs prior month · -0.1 points

  5. held 5th · 2.4K estimated branded searches · 0% vs prior month · -0.1 points

  6. held 6th · 2.4K estimated branded searches · 0% vs prior month · -0.1 points

  7. held 7th · 1.9K estimated branded searches · 0% vs prior month · -0.1 points

  8. held 8th · 1.9K estimated branded searches · 0% vs prior month · -0.1 points

  9. moved from 10th to 9th · 1.7K estimated branded searches · -1.2% vs prior month · -0.2 points

  10. moved from 12th to 10th · 1.6K estimated branded searches · +1.2% vs prior month · -0 points

  11. held 11th · 1.6K estimated branded searches · -1.8% vs prior month · -0.2 points

  12. moved from 9th to 12th · 1.6K estimated branded searches · -15.3% vs prior month · -1.1 points

Share of Search among used car dealers in New Zealand, by month

Share of Search by month for Mr Motors, Enterprise Motor Group, Trade In Clearance, Omega Cars, DTR Motors, Sithari Cars, Infinity Cars, Portage Cars, The Car Guys, Novino Motors, Coventry Cars, Legendary Motors. The figures are in the table below the chart.

View monthly share of search table
MonthMr MotorsEnterprise Motor GroupTrade In ClearanceOmega CarsDTR MotorsSithari CarsInfinity CarsPortage CarsThe Car GuysNovino MotorsCoventry CarsLegendary Motors
Sep 202515.9%10.4%11%13.2%6.9%5.7%5.7%8.6%4.8%5.9%4.7%6.9%
Oct 202515.1%9.9%13.2%15.1%6.6%5.4%6.5%8.2%5.5%4.6%4.6%5.5%
Nov 202515.1%9.9%13%15.3%6.5%5.4%6.5%8.2%4.5%4.5%4.6%6.5%
Dec 202516.1%10.6%11.5%13.4%7.1%6.9%6.9%6.9%4.9%6%3.8%5.9%
Jan 202616.4%8.7%13.9%13.5%5.8%7.2%5.7%7.2%5%5.9%5%5.7%
Feb 202614.9%9.7%12.7%12.3%6.5%8.1%8.1%6.4%5.7%5.6%4.6%5.4%
Mar 202617%9.1%11.9%9.3%7.6%7.5%6%6%6.3%6.2%8%5.1%
Apr 202615.7%10.2%11%8.7%6.9%8.5%6.8%6.7%5.9%6.9%7%5.7%
May 202614.8%9.7%12.6%8.2%8.3%8%8.1%6.3%5.5%6.5%6.5%5.4%
Jun 202615.4%12.5%10.6%8.5%8.6%5.5%6.7%5.5%6.9%8.5%5.7%5.5%
Jul 202615.6%10.2%10.8%8.6%8.6%8.4%6.8%6.7%6%5.7%5.9%6.7%
Aug 202615.4%12.5%10.8%8.5%8.5%8.3%6.7%6.6%5.8%5.7%5.7%5.6%

What changed among used car dealers in New Zealand?

  1. In August 2026, Enterprise Motor Group overtook Trade In Clearance to rank 2nd among used car dealers in New Zealand, at 12.5%.

  2. In August 2026, Legendary Motors lost estimated Share of Search among used car dealers in New Zealand, from 6.7% to 5.6%.

  3. In August 2026, Novino Motors rose from 12th to 10th among used car dealers in New Zealand.

  4. In August 2026, The Car Guys rose from 10th to 9th among used car dealers in New Zealand.

  5. Estimated monthly branded searches for Sithari Cars in New Zealand rose 50% over 12 measured months, from 1.6K to 2.4K in August 2026.

  6. Estimated monthly branded searches for DTR Motors in New Zealand rose 26.4% over 12 measured months, from 1.9K to 2.4K in August 2026.

  7. Estimated monthly branded searches for Coventry Cars in New Zealand rose 24.2% over 12 measured months, from 1.3K to 1.6K in August 2026.

  8. Estimated monthly branded searches for Infinity Cars in New Zealand rose 20.6% over 12 measured months, from 1.6K to 1.9K in August 2026.

Which brand has the highest Share of Search among used car dealers in New Zealand?

Mr Motors holds the highest estimated Share of Search among used car dealers in New Zealand, at 15.4% in August 2026. Enterprise Motor Group is in 2nd place, 2.9 percentage points behind at 12.5% Share of Search.

New Zealand used car dealers, last 12 months ending August 2026
BrandShare of SearchPeakLowRank
Mr Motors15.9% → 15.4%17% (Mar 2026)14.8% (May 2026)1st
Enterprise Motor Group10.4% → 12.5%12.5% (Jun 2026)8.7% (Jan 2026)4th → 2nd
Trade In Clearance11% → 10.8%13.9% (Jan 2026)10.6% (Jun 2026)3rd
Omega Cars13.2% → 8.5%15.3% (Nov 2025)8.2% (May 2026)2nd → 4th
DTR Motors6.9% → 8.5%8.6% (Jul 2026)5.8% (Jan 2026)6th → 5th
Sithari Cars5.7% → 8.3%8.5% (Apr 2026)5.4% (Nov 2025)10th → 6th
Infinity Cars5.7% → 6.7%8.1% (May 2026)5.7% (Jan 2026)9th → 7th
Portage Cars8.6% → 6.6%8.6% (Sep 2025)5.5% (Jun 2026)5th → 8th
The Car Guys4.8% → 5.8%6.9% (Jun 2026)4.5% (Nov 2025)11th → 9th
Novino Motors5.9% → 5.7%8.5% (Jun 2026)4.5% (Nov 2025)8th → 10th
Coventry Cars4.7% → 5.7%8% (Mar 2026)3.8% (Dec 2025)12th → 11th
Legendary Motors6.9% → 5.6%6.9% (Sep 2025)5.1% (Mar 2026)7th → 12th
Quote these findings
  • Mr Motors holds the highest estimated Share of Search among used car dealers in New Zealand, at 15.4% in August 2026.
  • Enterprise Motor Group is in 2nd place, 2.9 percentage points behind at 12.5% Share of Search.
  • Across the 12 months ending August 2026, Mr Motors’ estimated Share of Search among used car dealers in New Zealand decreased from 15.9% to 15.4%.
  • Across the 12 months ending August 2026, Enterprise Motor Group’s estimated Share of Search among used car dealers in New Zealand increased from 10.4% to 12.5%.
  • Across the 12 months ending August 2026, Omega Cars’ estimated Share of Search among used car dealers in New Zealand decreased from 13.2% to 8.5%.
  • Across the 12 months ending August 2026, DTR Motors’ estimated Share of Search among used car dealers in New Zealand increased from 6.9% to 8.5%.
  • Across the 12 months ending August 2026, Sithari Cars’ estimated Share of Search among used car dealers in New Zealand increased from 5.7% to 8.3%.
  • Across the 12 months ending August 2026, Infinity Cars’ estimated Share of Search among used car dealers in New Zealand increased from 5.7% to 6.7%.
  • Across the 12 months ending August 2026, Portage Cars’ estimated Share of Search among used car dealers in New Zealand decreased from 8.6% to 6.6%.
  • Across the 12 months ending August 2026, The Car Guys’ estimated Share of Search among used car dealers in New Zealand increased from 4.8% to 5.8%.
  • Across the 12 months ending August 2026, Coventry Cars’ estimated Share of Search among used car dealers in New Zealand increased from 4.7% to 5.7%.
  • Across the 12 months ending August 2026, Legendary Motors’ estimated Share of Search among used car dealers in New Zealand decreased from 6.9% to 5.6%.
  • Across the 12 months ending August 2026, Mr Motors’ estimated Share of Search among used car dealers in New Zealand peaked at 17% in March 2026 and was lowest at 14.8% in May 2026.
  • Across the 12 months ending August 2026, Enterprise Motor Group’s estimated Share of Search among used car dealers in New Zealand peaked at 12.5% in June 2026 and was lowest at 8.7% in January 2026.
  • Across the 12 months ending August 2026, Trade In Clearance’s estimated Share of Search among used car dealers in New Zealand peaked at 13.9% in January 2026 and was lowest at 10.6% in June 2026.
  • Across the 12 months ending August 2026, Omega Cars’ estimated Share of Search among used car dealers in New Zealand peaked at 15.3% in November 2025 and was lowest at 8.2% in May 2026.
  • Across the 12 months ending August 2026, DTR Motors’ estimated Share of Search among used car dealers in New Zealand peaked at 8.6% in July 2026 and was lowest at 5.8% in January 2026.
  • Across the 12 months ending August 2026, Sithari Cars’ estimated Share of Search among used car dealers in New Zealand peaked at 8.5% in April 2026 and was lowest at 5.4% in November 2025.
  • Across the 12 months ending August 2026, Infinity Cars’ estimated Share of Search among used car dealers in New Zealand peaked at 8.1% in May 2026 and was lowest at 5.7% in January 2026.
  • Across the 12 months ending August 2026, Portage Cars’ estimated Share of Search among used car dealers in New Zealand peaked at 8.6% in September 2025 and was lowest at 5.5% in June 2026.
  • Across the 12 months ending August 2026, The Car Guys’ estimated Share of Search among used car dealers in New Zealand peaked at 6.9% in June 2026 and was lowest at 4.5% in November 2025.
  • Across the 12 months ending August 2026, Novino Motors’ estimated Share of Search among used car dealers in New Zealand peaked at 8.5% in June 2026 and was lowest at 4.5% in November 2025.
  • Across the 12 months ending August 2026, Coventry Cars’ estimated Share of Search among used car dealers in New Zealand peaked at 8% in March 2026 and was lowest at 3.8% in December 2025.
  • Across the 12 months ending August 2026, Legendary Motors’ estimated Share of Search among used car dealers in New Zealand peaked at 6.9% in September 2025 and was lowest at 5.1% in March 2026.
  • Across the 12 months ending August 2026, Enterprise Motor Group rose from 4th to 2nd among used car dealers in New Zealand.
  • Across the 12 months ending August 2026, Omega Cars fell from 2nd to 4th among used car dealers in New Zealand.
  • Across the 12 months ending August 2026, DTR Motors rose from 6th to 5th among used car dealers in New Zealand.
  • Across the 12 months ending August 2026, Sithari Cars rose from 10th to 6th among used car dealers in New Zealand.
  • Across the 12 months ending August 2026, Infinity Cars rose from 9th to 7th among used car dealers in New Zealand.
  • Across the 12 months ending August 2026, Portage Cars fell from 5th to 8th among used car dealers in New Zealand.
  • Across the 12 months ending August 2026, The Car Guys rose from 11th to 9th among used car dealers in New Zealand.
  • Across the 12 months ending August 2026, Novino Motors fell from 8th to 10th among used car dealers in New Zealand.
  • Across the 12 months ending August 2026, Coventry Cars rose from 12th to 11th among used car dealers in New Zealand.
  • Across the 12 months ending August 2026, Legendary Motors fell from 7th to 12th among used car dealers in New Zealand.
  • Across the 12 months ending August 2026, Trade In Clearance held steady: its estimated Share of Search among used car dealers in New Zealand moved less than 0.5 percentage points.

How is branded search demand measured?

Brandwave organizes categories, branded terms, and competitor groups using publicly available information about companies and brands. We obtain third-party modeled search-volume estimates from external search-data providers, then store and keep them up to date. Our Brand Demand Index shares this curated information with everyone for free. The figures cover the 12 months ending Aug 2026.

We estimate branded-search demand in New Zealand for Coventry Cars, DTR Motors, Enterprise Motor Group, Infinity Cars, Legendary Motors, Mr Motors, Novino Motors, Omega Cars, Portage Cars, Sithari Cars, The Car Guys and Trade In Clearance using modeled search-volume estimates for each brand’s name or related terms. This approach has limitations, but it provides a directional view of relative branded-search interest and how it changes over time.

No, Share of Search compares a brand’s estimated search volume with the estimated search volume of other brands in the same group. It measures searches for branded terms, not purchases, so it is not the same as market share, revenue share, or customer share. A brand might have a high Share of Search but still sell less than a competitor, and brands that people buy out of habit might be searched for less than brands people are still considering. Branded-search demand can provide an early signal that interest in a brand is changing. Watching for sustained shifts can help you spot trends sooner, but the metric does not establish what will happen to revenue.

These numbers are estimates and should be seen as a general trend, not an exact count. The figures show rounded monthly search volumes, and a single month’s result might change for reasons unrelated to the brand. Smaller brands are rounded more roughly than larger ones. Search volume estimates searches, not unique people. The real value of these figures is in comparison: every brand in the group is measured the same way, in the same market, and in the same month. This means the differences between brands, and how those differences change over time, are more meaningful than any single number.

Not always. It depends on what your campaign was meant to do. Our public marketing data shows when branded search demand changes, but it doesn’t tell you why. Branded search volume can rise or fall for many reasons. For example, a competitor’s campaign, a news story, a price change, the season, or more people shopping in your category can all play a part. Checking the timing of these changes can give you useful clues, so it helps to see what else was happening at the same time. Brandwave lets you track all your marketing activity and branded search volume together on one timeline, making this much easier.

Yes. Anyone may use, share, adapt, and redistribute data published in the Brandwave Brand Demand Index, including for commercial purposes, under the Creative Commons Attribution 4.0 International licence (CC BY 4.0). Give appropriate credit to Brandwave, link to the source page and https://creativecommons.org/licenses/by/4.0/, and indicate if you made changes. This permission covers Brandwave’s published compilation and measurements; it does not grant rights to third-party trademarks or logos. Automated access must use the public pages or API and respect published rate limits.

Not necessarily. Brandwave maintains these brand profiles using publicly available information and data sources. Brandwave never exposes private customer data publicly.

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