Used car dealers in New Zealand:Which are most popular?

Name: Used car dealers in New Zealand: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In October 2026, Mr Motors was the most searched used car dealer in New Zealand, accounting for 15.3% of all searches among the 12 dealers tracked by the Brandwave Brand Demand Index. When we checked with ChatGPT and Google AI Overviews, Enterprise Motor Group and Coventry Cars were mentioned most often, in one of the five answers.

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Top used car dealers in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Enterprise Motor Group and Coventry Cars were mentioned most often, in one of the five answers. Mr Motors, which ranked first in searches, was not mentioned at all.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Enterprise Motor Group	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Coventry Cars	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Mr Motors	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Portage Cars	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Trade In Clearance	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
DTR Motors	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Omega Cars	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Sithari Cars	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
The Car Guys	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Infinity Cars	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Novino Motors	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Legendary Motors	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Enterprise Motor Group1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Coventry Cars1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mr Motors0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Portage Cars0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Trade In Clearance0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
DTR Motors0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Omega Cars0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sithari Cars0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
The Car Guys0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Infinity Cars0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Novino Motors0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Legendary Motors0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about used car dealers

5 answers

Asked ChatGPT
“Which used car dealer should I shop at in New Zealand?”
1. 1Coventry Cars
Asked ChatGPT
“What are the best used car dealers in New Zealand?”
1. 1Enterprise Motor Group
Asked ChatGPT
“What's the best used car dealer in New Zealand for a reliable car?”
Searched Google, AI Overview
“used cars nz”
Searched Google, AI Overview
“second hand cars nz”

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which used car dealers do people search for most?

This chart shows how often people search Google for each used car dealer by name. Each line represents a brand's share of searches for all 12 used car dealers we track, month by month, from searches in New Zealand.

Share of searches among used car dealers in New Zealand, by month

Month	Mr Motors	Portage Cars	Enterprise Motor Group	Trade In Clearance	DTR Motors	Omega Cars	Sithari Cars	Coventry Cars	The Car Guys	Infinity Cars	Novino Motors	Legendary Motors
Nov 2025	14.3%	15%	9.1%	11.5%	6%	13.8%	5%	5.3%	4.1%	5.9%	4.1%	6%
Dec 2025	15.4%	12.8%	9.8%	10.2%	6.5%	12.2%	6.4%	5%	4.4%	6.4%	5.4%	5.5%
Jan 2026	16%	13.6%	8.2%	10.4%	5.5%	12.4%	6.8%	6.6%	4.5%	5.4%	5.4%	5.4%
Feb 2026	15%	12.1%	9.3%	9.5%	6.2%	11.5%	7.7%	5.7%	5.2%	7.7%	5.1%	5.2%
Mar 2026	16.7%	11.2%	8.6%	10.8%	7.2%	8.6%	7.1%	8.2%	5.7%	5.6%	5.6%	4.8%
Apr 2026	15.5%	12.5%	9.6%	9.7%	6.4%	7.9%	7.9%	7.3%	5.3%	6.3%	6.3%	5.3%
May 2026	14.8%	12.1%	9.2%	9.3%	7.8%	7.6%	7.6%	7.6%	5.1%	7.6%	6%	5.1%
Jun 2026	15.1%	10.5%	11.8%	9.6%	8%	7.8%	5.2%	6.5%	6.3%	6.2%	7.8%	5.2%
Jul 2026	15.2%	12.5%	9.5%	9.7%	8%	7.9%	7.9%	6.3%	5.3%	6.2%	5.3%	6.3%
Aug 2026	15%	12.3%	11.7%	9.5%	7.9%	7.8%	7.8%	6.2%	5.2%	6.2%	5.2%	5.3%
Sep 2026	15%	12.3%	11.7%	9.5%	7.9%	7.8%	7.8%	6.2%	6.2%	5.2%	5.2%	5.2%
Oct 2026	15.3%	12.6%	11.9%	9.7%	8.1%	7.9%	7.9%	6.3%	5.4%	5.3%	5.3%	4.4%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Mr Motors	15.3%	4.6K	0%	+0.3 points
2, held 2nd	Portage Cars	12.6%	3.8K	0%	+0.2 points
3, held 3rd	Enterprise Motor Group	11.9%	3.6K	0%	+0.2 points
4, held 4th	Trade In Clearance	9.7%	2.9K	+0.68%	+0.2 points
5, held 5th	DTR Motors	8.1%	2.4K	+0.41%	+0.2 points
6, held 6th	Omega Cars	7.9%	2.4K	0%	+0.1 points
7, held 7th	Sithari Cars	7.9%	2.4K	0%	+0.1 points
8, held 8th	Coventry Cars	6.3%	1.9K	0%	+0.1 points
9, held 9th	The Car Guys	5.4%	1.6K	-15.2%	-0.8 points
10, moved from 11th to 10th	Infinity Cars	5.3%	1.6K	0%	+0.1 pointsmoved from 11th to 10th
11, moved from 12th to 11th	Novino Motors	5.3%	1.6K	0%	+0.1 pointsmoved from 12th to 11th
12, moved from 10th to 12th	Legendary Motors	4.4%	1.3K	-18%	-0.9 pointsmoved from 10th to 12th

1.Mr Motors
15.3%
Held 1st. 4.6K estimated branded searches, 0% vs prior month. Share +0.3 points.
2.Portage Cars
12.6%
Held 2nd. 3.8K estimated branded searches, 0% vs prior month. Share +0.2 points.
3.Enterprise Motor Group
11.9%
Held 3rd. 3.6K estimated branded searches, 0% vs prior month. Share +0.2 points.
4.Trade In Clearance
9.7%
Held 4th. 2.9K estimated branded searches, +0.68% vs prior month. Share +0.2 points.
5.DTR Motors
8.1%
Held 5th. 2.4K estimated branded searches, +0.41% vs prior month. Share +0.2 points.
6.Omega Cars
7.9%
Held 6th. 2.4K estimated branded searches, 0% vs prior month. Share +0.1 points.
7.Sithari Cars
7.9%
Held 7th. 2.4K estimated branded searches, 0% vs prior month. Share +0.1 points.
8.Coventry Cars
6.3%
Held 8th. 1.9K estimated branded searches, 0% vs prior month. Share +0.1 points.
9.The Car Guys
5.4%
Held 9th. 1.6K estimated branded searches, -15.2% vs prior month. Share -0.8 points.
10.Infinity Cars
5.3%
Moved from 11th to 10th. 1.6K estimated branded searches, 0% vs prior month. Share +0.1 points.
11.Novino Motors
5.3%
Moved from 12th to 11th. 1.6K estimated branded searches, 0% vs prior month. Share +0.1 points.
12.Legendary Motors
4.4%
Moved from 10th to 12th. 1.3K estimated branded searches, -18% vs prior month. Share -0.9 points.

Which brand is most popular in search among used car dealers in New Zealand?

12 brands

In October 2026, Mr Motors was the most searched among used car dealers in New Zealand, with an estimated 4.6K branded searches, 15.3% of all searches for the 12 tracked by the Brandwave Brand Demand Index. Portage Cars is in 2nd place, 2.7 percentage points behind at 12.6%.

New Zealand used car dealers, last 12 months ending October 2026
Brand	Share of searches	Peak	Low	Rank
Mr Motors	14.3% → 15.3%	16.7%Mar 2026	14.3%Nov 2025	2nd → 1st
Portage Cars	15% → 12.6%	15%Nov 2025	10.5%Jun 2026	1st → 2nd
Enterprise Motor Group	9.1% → 11.9%	11.9%Oct 2026	8.2%Jan 2026	5th → 3rd
Trade In Clearance	11.5% → 9.7%	11.5%Nov 2025	9.3%May 2026	4th
DTR Motors	6% → 8.1%	8.1%Oct 2026	5.5%Jan 2026	6th → 5th
Omega Cars	13.8% → 7.9%	13.8%Nov 2025	7.6%May 2026	3rd → 6th
Sithari Cars	5% → 7.9%	7.9%Oct 2026	5%Nov 2025	10th → 7th
Coventry Cars	5.3% → 6.3%	8.2%Mar 2026	5%Dec 2025	9th → 8th
The Car Guys	4.1% → 5.4%	6.3%Jun 2026	4.1%Nov 2025	11th → 9th
Infinity Cars	5.9% → 5.3%	7.7%Feb 2026	5.2%Sep 2026	8th → 10th
Novino Motors	4.1% → 5.3%	7.8%Jun 2026	4.1%Nov 2025	12th → 11th
Legendary Motors	6% → 4.4%	6.3%Jul 2026	4.4%Oct 2026	7th → 12th

Each finding as a sentence

Across the 12 months ending October 2026, Mr Motors’ share of searches among used car dealers in New Zealand increased from 14.3% to 15.3%.
Across the 12 months ending October 2026, Portage Cars’ share of searches among used car dealers in New Zealand decreased from 15% to 12.6%.
Across the 12 months ending October 2026, Enterprise Motor Group’s share of searches among used car dealers in New Zealand increased from 9.1% to 11.9%.
Across the 12 months ending October 2026, Trade In Clearance’s share of searches among used car dealers in New Zealand decreased from 11.5% to 9.7%.
Across the 12 months ending October 2026, DTR Motors’ share of searches among used car dealers in New Zealand increased from 6% to 8.1%.
Across the 12 months ending October 2026, Omega Cars’ share of searches among used car dealers in New Zealand decreased from 13.8% to 7.9%.
Across the 12 months ending October 2026, Sithari Cars’ share of searches among used car dealers in New Zealand increased from 5% to 7.9%.
Across the 12 months ending October 2026, Coventry Cars’ share of searches among used car dealers in New Zealand increased from 5.3% to 6.3%.
Across the 12 months ending October 2026, The Car Guys’ share of searches among used car dealers in New Zealand increased from 4.1% to 5.4%.
Across the 12 months ending October 2026, Infinity Cars’ share of searches among used car dealers in New Zealand decreased from 5.9% to 5.3%.
Across the 12 months ending October 2026, Novino Motors’ share of searches among used car dealers in New Zealand increased from 4.1% to 5.3%.
Across the 12 months ending October 2026, Legendary Motors’ share of searches among used car dealers in New Zealand decreased from 6% to 4.4%.
Across the 12 months ending October 2026, Mr Motors’ share of searches among used car dealers in New Zealand peaked at 16.7% in March 2026 and was lowest at 14.3% in November 2025.
Across the 12 months ending October 2026, Portage Cars’ share of searches among used car dealers in New Zealand peaked at 15% in November 2025 and was lowest at 10.5% in June 2026.
Across the 12 months ending October 2026, Enterprise Motor Group’s share of searches among used car dealers in New Zealand peaked at 11.9% in October 2026 and was lowest at 8.2% in January 2026.
Across the 12 months ending October 2026, Trade In Clearance’s share of searches among used car dealers in New Zealand peaked at 11.5% in November 2025 and was lowest at 9.3% in May 2026.
Across the 12 months ending October 2026, DTR Motors’ share of searches among used car dealers in New Zealand peaked at 8.1% in October 2026 and was lowest at 5.5% in January 2026.
Across the 12 months ending October 2026, Omega Cars’ share of searches among used car dealers in New Zealand peaked at 13.8% in November 2025 and was lowest at 7.6% in May 2026.
Across the 12 months ending October 2026, Coventry Cars’ share of searches among used car dealers in New Zealand peaked at 8.2% in March 2026 and was lowest at 5% in December 2025.
Across the 12 months ending October 2026, The Car Guys’ share of searches among used car dealers in New Zealand peaked at 6.3% in June 2026 and was lowest at 4.1% in November 2025.
Across the 12 months ending October 2026, Infinity Cars’ share of searches among used car dealers in New Zealand peaked at 7.7% in February 2026 and was lowest at 5.2% in September 2026.
Across the 12 months ending October 2026, Novino Motors’ share of searches among used car dealers in New Zealand peaked at 7.8% in June 2026 and was lowest at 4.1% in November 2025.
Across the 12 months ending October 2026, Legendary Motors’ share of searches among used car dealers in New Zealand peaked at 6.3% in July 2026 and was lowest at 4.4% in October 2026.
Across the 12 months ending October 2026, Mr Motors rose from 2nd to 1st among used car dealers in New Zealand.
Across the 12 months ending October 2026, Portage Cars fell from 1st to 2nd among used car dealers in New Zealand.
Across the 12 months ending October 2026, Enterprise Motor Group rose from 5th to 3rd among used car dealers in New Zealand.
Across the 12 months ending October 2026, DTR Motors rose from 6th to 5th among used car dealers in New Zealand.
Across the 12 months ending October 2026, Omega Cars fell from 3rd to 6th among used car dealers in New Zealand.
Across the 12 months ending October 2026, Sithari Cars rose from 10th to 7th among used car dealers in New Zealand.
Across the 12 months ending October 2026, Coventry Cars rose from 9th to 8th among used car dealers in New Zealand.
Across the 12 months ending October 2026, The Car Guys rose from 11th to 9th among used car dealers in New Zealand.
Across the 12 months ending October 2026, Infinity Cars fell from 8th to 10th among used car dealers in New Zealand.
Across the 12 months ending October 2026, Novino Motors rose from 12th to 11th among used car dealers in New Zealand.
Across the 12 months ending October 2026, Legendary Motors fell from 7th to 12th among used car dealers in New Zealand.

How did search popularity change for New Zealand used car dealers in October 2026?

8 changes

In October 2026, Legendary Motors lost share of searches among used car dealers in New Zealand, from 5.2% to 4.4%.
In October 2026, The Car Guys lost share of searches among used car dealers in New Zealand, from 6.2% to 5.4%.
Enterprise Motor Group’s share of searches among used car dealers in New Zealand has gained ground for 3 months in a row, from 9.5% to 11.9% in October 2026.
In October 2026, Infinity Cars rose from 11th to 10th among used car dealers in New Zealand.
In October 2026, Novino Motors rose from 12th to 11th among used car dealers in New Zealand.
Estimated monthly branded searches for Sithari Cars in New Zealand rose 50% over 12 measured months, from 1.6K to 2.4K in October 2026.
Estimated monthly branded searches for DTR Motors in New Zealand rose 26.4% over 12 measured months, from 1.9K to 2.4K in October 2026.
Estimated monthly branded searches for Coventry Cars in New Zealand rose 13.6% over 12 measured months, from 1.7K to 1.9K in October 2026.

How are branded searches counted for used car dealers?

22 search terms

Each brand's share of searches among used car dealers comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.