How popular isLegendary Motors?
In September 2026, people searched for Legendary Motors by name about 1,610 times in New Zealand, about the same as the previous year. These searches made up 5.6% of all New Zealand used car dealer searches, placing Legendary Motors tenth out of 12 dealers. When we asked both ChatGPT and Google AI Overviews about used car dealers, Legendary Motors did not appear in any of the answers.
Legendary Motors is the tenth most searched of 12 competitors.
- Mr MotorsShare of searches 16%Mentioned in 0 of 5 AI answers
Enterprise Motor GroupShare of searches 12.4%Mentioned in 1 of 5 AI answers- Trade In ClearanceShare of searches 10.1%Mentioned in 0 of 5 AI answers
- DTR MotorsShare of searches 8.4%Mentioned in 0 of 5 AI answers
Legendary MotorsShare of searches 5.6%Mentioned in 0 of 5 AI answers
Follow Legendary Motors and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top used car dealers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Legendary Motors did not appear in any of the five answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Enterprise Motor Group1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Coventry Cars1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Mr Motors0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Trade In Clearance0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- DTR Motors0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Omega Cars0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sithari Cars0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Portage Cars0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
The Car Guys0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Legendary Motors0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about used car dealers
5 answers
Asked ChatGPT
“Which used car dealer should I shop at in New Zealand?”
Asked ChatGPT
“What are the best used car dealers in New Zealand?”
Asked ChatGPT
“What's the best used car dealer in New Zealand for a reliable car?”
Searched Google, AI Overview
“used cars nz”
Searched Google, AI Overview
“second hand cars nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which used car dealers compete with Legendary Motors?
Share of searches by month for Mr Motors, Enterprise Motor Group, Trade In Clearance, DTR Motors, Omega Cars, Sithari Cars, Coventry Cars, Portage Cars, The Car Guys, Legendary Motors, Infinity Cars, Novino Motors. The figures are in the table below the chart.
View monthly share of searches table
| Month | Mr Motors | Enterprise Motor Group | Trade In Clearance | DTR Motors | Omega Cars | Sithari Cars | Coventry Cars | Portage Cars | The Car Guys | Legendary Motors | Infinity Cars | Novino Motors |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 15.4% | 9.8% | 12.4% | 6.4% | 14.8% | 5.4% | 6% | 8.2% | 5.4% | 5.5% | 6.4% | 4.4% |
| Nov 2025 | 15.4% | 9.8% | 12.4% | 6.5% | 14.9% | 5.4% | 5.7% | 8.2% | 4.4% | 6.5% | 6.4% | 4.4% |
| Dec 2025 | 16.4% | 10.5% | 10.9% | 7% | 13% | 6.9% | 5.3% | 6.9% | 4.7% | 5.8% | 6.9% | 5.8% |
| Jan 2026 | 16.7% | 8.6% | 13.3% | 5.7% | 13% | 7.1% | 6.9% | 7.2% | 4.8% | 5.6% | 5.6% | 5.6% |
| Feb 2026 | 15.5% | 9.6% | 12.2% | 6.4% | 12% | 8% | 5.9% | 6.3% | 5.4% | 5.4% | 8% | 5.3% |
| Mar 2026 | 17.7% | 9.1% | 11.5% | 7.6% | 9.1% | 7.5% | 8.7% | 6% | 6% | 5.1% | 5.9% | 5.9% |
| Apr 2026 | 16.5% | 10.2% | 10.4% | 6.8% | 8.4% | 8.4% | 7.8% | 6.8% | 5.7% | 5.7% | 6.7% | 6.7% |
| May 2026 | 15.4% | 9.6% | 12% | 8.1% | 7.9% | 7.9% | 7.9% | 6.3% | 5.3% | 5.4% | 7.9% | 6.3% |
| Jun 2026 | 15.9% | 12.4% | 10.1% | 8.4% | 8.3% | 5.5% | 6.9% | 5.6% | 6.6% | 5.5% | 6.5% | 8.3% |
| Jul 2026 | 16.2% | 10.2% | 10.3% | 8.5% | 8.4% | 8.4% | 6.7% | 6.8% | 5.6% | 6.7% | 6.7% | 5.6% |
| Aug 2026 | 15.9% | 12.4% | 10.1% | 8.4% | 8.3% | 8.3% | 6.6% | 6.7% | 5.6% | 5.6% | 6.6% | 5.5% |
| Sep 2026 | 16% | 12.4% | 10.1% | 8.4% | 8.3% | 8.3% | 6.6% | 6.6% | 6.6% | 5.6% | 5.5% | 5.5% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 16% | 4.6K | 0% | 0 points | |
| 2, held 2nd | 12.4% | 3.6K | 0% | 0 points | |
| 3, held 3rd | 10.1% | 2.9K | -0.68% | -0.1 points | |
| 4, held 4th | 8.4% | 2.4K | 0% | 0 points | |
| 5, held 5th | 8.3% | 2.4K | 0% | 0 points | |
| 6, held 6th | 8.3% | 2.4K | 0% | 0 points | |
| 7, moved from 8th to 7th | 6.6% | 1.9K | 0% | 0 pointsmoved from 8th to 7th | |
| 8, moved from 7th to 8th | 6.6% | 1.9K | -0.52% | 0 pointsmoved from 7th to 8th | |
| 9, moved from 11th to 9th | 6.6% | 1.9K | +18.6% | +1 pointsmoved from 11th to 9th | |
| 10, held 10th | 5.6% | 1.6K | -0.62% | 0 points | |
| 11, moved from 9th to 11th | 5.5% | 1.6K | -15.8% | -1 pointsmoved from 9th to 11th | |
| 12, held 12th | 5.5% | 1.6K | 0% | 0 points |
16%
Held 1st. 4.6K estimated branded searches, 0% vs prior month. Share 0 points.
12.4%
Held 2nd. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.
10.1%
Held 3rd. 2.9K estimated branded searches, -0.68% vs prior month. Share -0.1 points.
8.4%
Held 4th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.
8.3%
Held 5th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.
8.3%
Held 6th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.
6.6%
Moved from 8th to 7th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.
6.6%
Moved from 7th to 8th. 1.9K estimated branded searches, -0.52% vs prior month. Share 0 points.
6.6%
Moved from 11th to 9th. 1.9K estimated branded searches, +18.6% vs prior month. Share +1 points.
5.6%
Held 10th. 1.6K estimated branded searches, -0.62% vs prior month. Share 0 points.
5.5%
Moved from 9th to 11th. 1.6K estimated branded searches, -15.8% vs prior month. Share -1 points.
5.5%
Held 12th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Legendary Motors and its closest rivals

Legendary Motors vs Coventry Cars: compare popularity
Legendary Motors vs Portage Cars: compare popularity
Legendary Motors vs The Car Guys: compare popularity
Legendary Motors vs Infinity Cars: compare popularity
Legendary Motors vs Novino Motors: compare popularity- Compare Legendary Motors with any brand
Every comparison with Legendary Motors
11 comparisons
- Coventry Cars vs Legendary Motors
- DTR Motors vs Legendary Motors
- Enterprise Motor Group vs Legendary Motors
- Legendary Motors vs Mr Motors
- Legendary Motors vs Omega Cars
- Legendary Motors vs Portage Cars
- Legendary Motors vs Sithari Cars
- Legendary Motors vs The Car Guys
- Legendary Motors vs Trade In Clearance
- Infinity Cars vs Legendary Motors
- Legendary Motors vs Novino Motors
How has branded search demand for Legendary Motors changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Legendary Motors in New Zealand held steady at 1.6K.
- Across the 12 months ending September 2026, Legendary Motors’ share of searches among used car dealers in New Zealand peaked at 6.7% in July 2026 and was lowest at 5.1% in March 2026.
- Across the 12 months ending September 2026, Legendary Motors fell from 9th to 10th among used car dealers in New Zealand.
How did search popularity change for New Zealand used car dealers in September 2026?
6 changes

In September 2026, The Car Guys overtook Infinity Cars and Legendary Motors to rank 9th among used car dealers in New Zealand, with 6.6% of the searches.
In September 2026, Infinity Cars lost share of searches among used car dealers in New Zealand, from 6.6% to 5.5%.

In September 2026, Coventry Cars rose from 8th to 7th among used car dealers in New Zealand.

In September 2026, Portage Cars fell from 7th to 8th among used car dealers in New Zealand.

Estimated monthly branded searches for Sithari Cars in New Zealand rose 50% over 12 measured months, from 1.6K to 2.4K in September 2026.
Estimated monthly branded searches for DTR Motors in New Zealand rose 27.2% over 12 measured months, from 1.9K to 2.4K in September 2026.
How are Legendary Motors’ branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Legendary Motors’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- Legendary Motors
- legendary motors cars
- legendarymotors
Who owns Legendary Motors?
Legendary Motors is owned by Cy Car Wholesale Limited. Brandwave does not track any other brands owned by Cy Car Wholesale Limited.
Do you work for Legendary Motors? To request corrections or removal please contact us via our support page and we will be happy to assist.

Is Legendary Motors your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.