Legendary Motors vs Novino Motors:Which is more popular by branded search in New Zealand?
In August 2026, Legendary Motors and Novino Motors were level on Share of Search among used car dealers in New Zealand, with an estimated 1.6K branded searches each, at 5.6% and 5.7% estimated Share of Search.
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Which is more popular in search, Legendary Motors or Novino Motors?
High-demand independent used-car dealer brands serving New Zealand buyers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Novino Motors, Legendary Motors. The figures are in the table below the chart.
View monthly share of search table
| Month | Mr Motors | Enterprise Motor Group | Trade In Clearance | Omega Cars | DTR Motors | Sithari Cars | Infinity Cars | Portage Cars | The Car Guys | Novino Motors | Coventry Cars | Legendary Motors |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 15.1% | 9.9% | 13.2% | 15.1% | 6.6% | 5.4% | 6.5% | 8.2% | 5.5% | 4.6% | 4.6% | 5.5% |
| Nov 2025 | 15.1% | 9.9% | 13% | 15.3% | 6.5% | 5.4% | 6.5% | 8.2% | 4.5% | 4.5% | 4.6% | 6.5% |
| Dec 2025 | 16.1% | 10.6% | 11.5% | 13.4% | 7.1% | 6.9% | 6.9% | 6.9% | 4.9% | 6% | 3.8% | 5.9% |
| Jan 2026 | 16.4% | 8.7% | 13.9% | 13.5% | 5.8% | 7.2% | 5.7% | 7.2% | 5% | 5.9% | 5% | 5.7% |
| Feb 2026 | 14.9% | 9.7% | 12.7% | 12.3% | 6.5% | 8.1% | 8.1% | 6.4% | 5.7% | 5.6% | 4.6% | 5.4% |
| Mar 2026 | 17% | 9.1% | 11.9% | 9.3% | 7.6% | 7.5% | 6% | 6% | 6.3% | 6.2% | 8% | 5.1% |
| Apr 2026 | 15.7% | 10.2% | 11% | 8.7% | 6.9% | 8.5% | 6.8% | 6.7% | 5.9% | 6.9% | 7% | 5.7% |
| May 2026 | 14.8% | 9.7% | 12.6% | 8.2% | 8.3% | 8% | 8.1% | 6.3% | 5.5% | 6.5% | 6.5% | 5.4% |
| Jun 2026 | 15.4% | 12.5% | 10.6% | 8.5% | 8.6% | 5.5% | 6.7% | 5.5% | 6.9% | 8.5% | 5.7% | 5.5% |
| Jul 2026 | 15.6% | 10.2% | 10.8% | 8.6% | 8.6% | 8.4% | 6.8% | 6.7% | 6% | 5.7% | 5.9% | 6.7% |
| Aug 2026 | 15.4% | 12.5% | 10.8% | 8.5% | 8.5% | 8.3% | 6.7% | 6.6% | 5.8% | 5.7% | 5.7% | 5.6% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — | — |
How has the Legendary Motors and Novino Motors comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 11 months ending August 2026: Novino Motors took it in December 2025, Legendary Motors took it in July 2026, Novino Motors took it in August 2026.
- Across the 11 months ending August 2026, Legendary Motors’ estimated Share of Search among used car dealers in New Zealand moved from 5.5% to 5.6%, and its estimated monthly branded searches held steady at 1.6K.
- Across the 11 months ending August 2026, Novino Motors’ estimated Share of Search among used car dealers in New Zealand moved from 4.6% to 5.7%, and its estimated monthly branded searches moved from 1.3K to 1.6K.
How did search popularity change for New Zealand used car dealers in August 2026?
2 changes
In August 2026, Legendary Motors lost estimated Share of Search among used car dealers in New Zealand, from 6.7% to 5.6%.
In August 2026, Novino Motors rose from 12th to 10th among used car dealers in New Zealand.
How each brand is measured
Brandwave collects information about searches that people make online using Legendary Motors’ and Novino Motors’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Legendary Motors
3 branded search terms
- Legendary Motors
- legendary motors cars
- legendary motors used cars
Novino Motors
2 branded search terms
- Novino Motors
- novino motors used cars
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.