How popular isThe Car Guys?
In September 2026, people searched for The Car Guys by name about 1,910 times in New Zealand, a 19.4% increase from the previous year. These searches made up 6.6% of all New Zealand used car dealer searches, placing The Car Guys ninth out of 12 dealers. When we asked both ChatGPT and Google AI Overviews about used car dealers, The Car Guys did not appear in any of the answers.
The Car Guys is the ninth most searched of 12 competitors.
- Mr MotorsShare of searches 16%Mentioned in 0 of 5 AI answers
Enterprise Motor GroupShare of searches 12.4%Mentioned in 1 of 5 AI answers- Trade In ClearanceShare of searches 10.1%Mentioned in 0 of 5 AI answers
- DTR MotorsShare of searches 8.4%Mentioned in 0 of 5 AI answers
The Car GuysShare of searches 6.6%Mentioned in 0 of 5 AI answers
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Top used car dealers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, The Car Guys did not appear in any of the five answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Enterprise Motor Group1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Coventry Cars1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Mr Motors0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Trade In Clearance0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- DTR Motors0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Omega Cars0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sithari Cars0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Portage Cars0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- The Car Guys0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Legendary Motors0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about used car dealers
5 answers
Asked ChatGPT
“Which used car dealer should I shop at in New Zealand?”
Asked ChatGPT
“What are the best used car dealers in New Zealand?”
Asked ChatGPT
“What's the best used car dealer in New Zealand for a reliable car?”
Searched Google, AI Overview
“used cars nz”
Searched Google, AI Overview
“second hand cars nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which used car dealers compete with The Car Guys?
Share of searches by month for Mr Motors, Enterprise Motor Group, Trade In Clearance, DTR Motors, Omega Cars, Sithari Cars, Coventry Cars, Portage Cars, The Car Guys, Legendary Motors, Infinity Cars, Novino Motors. The figures are in the table below the chart.
View monthly share of searches table
| Month | Mr Motors | Enterprise Motor Group | Trade In Clearance | DTR Motors | Omega Cars | Sithari Cars | Coventry Cars | Portage Cars | The Car Guys | Legendary Motors | Infinity Cars | Novino Motors |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 15.4% | 9.8% | 12.4% | 6.4% | 14.8% | 5.4% | 6% | 8.2% | 5.4% | 5.5% | 6.4% | 4.4% |
| Nov 2025 | 15.4% | 9.8% | 12.4% | 6.5% | 14.9% | 5.4% | 5.7% | 8.2% | 4.4% | 6.5% | 6.4% | 4.4% |
| Dec 2025 | 16.4% | 10.5% | 10.9% | 7% | 13% | 6.9% | 5.3% | 6.9% | 4.7% | 5.8% | 6.9% | 5.8% |
| Jan 2026 | 16.7% | 8.6% | 13.3% | 5.7% | 13% | 7.1% | 6.9% | 7.2% | 4.8% | 5.6% | 5.6% | 5.6% |
| Feb 2026 | 15.5% | 9.6% | 12.2% | 6.4% | 12% | 8% | 5.9% | 6.3% | 5.4% | 5.4% | 8% | 5.3% |
| Mar 2026 | 17.7% | 9.1% | 11.5% | 7.6% | 9.1% | 7.5% | 8.7% | 6% | 6% | 5.1% | 5.9% | 5.9% |
| Apr 2026 | 16.5% | 10.2% | 10.4% | 6.8% | 8.4% | 8.4% | 7.8% | 6.8% | 5.7% | 5.7% | 6.7% | 6.7% |
| May 2026 | 15.4% | 9.6% | 12% | 8.1% | 7.9% | 7.9% | 7.9% | 6.3% | 5.3% | 5.4% | 7.9% | 6.3% |
| Jun 2026 | 15.9% | 12.4% | 10.1% | 8.4% | 8.3% | 5.5% | 6.9% | 5.6% | 6.6% | 5.5% | 6.5% | 8.3% |
| Jul 2026 | 16.2% | 10.2% | 10.3% | 8.5% | 8.4% | 8.4% | 6.7% | 6.8% | 5.6% | 6.7% | 6.7% | 5.6% |
| Aug 2026 | 15.9% | 12.4% | 10.1% | 8.4% | 8.3% | 8.3% | 6.6% | 6.7% | 5.6% | 5.6% | 6.6% | 5.5% |
| Sep 2026 | 16% | 12.4% | 10.1% | 8.4% | 8.3% | 8.3% | 6.6% | 6.6% | 6.6% | 5.6% | 5.5% | 5.5% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 16% | 4.6K | 0% | 0 points | |
| 2, held 2nd | 12.4% | 3.6K | 0% | 0 points | |
| 3, held 3rd | 10.1% | 2.9K | -0.68% | -0.1 points | |
| 4, held 4th | 8.4% | 2.4K | 0% | 0 points | |
| 5, held 5th | 8.3% | 2.4K | 0% | 0 points | |
| 6, held 6th | 8.3% | 2.4K | 0% | 0 points | |
| 7, moved from 8th to 7th | 6.6% | 1.9K | 0% | 0 pointsmoved from 8th to 7th | |
| 8, moved from 7th to 8th | 6.6% | 1.9K | -0.52% | 0 pointsmoved from 7th to 8th | |
| 9, moved from 11th to 9th | 6.6% | 1.9K | +18.6% | +1 pointsmoved from 11th to 9th | |
| 10, held 10th | 5.6% | 1.6K | -0.62% | 0 points | |
| 11, moved from 9th to 11th | 5.5% | 1.6K | -15.8% | -1 pointsmoved from 9th to 11th | |
| 12, held 12th | 5.5% | 1.6K | 0% | 0 points |
16%
Held 1st. 4.6K estimated branded searches, 0% vs prior month. Share 0 points.
12.4%
Held 2nd. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.
10.1%
Held 3rd. 2.9K estimated branded searches, -0.68% vs prior month. Share -0.1 points.
8.4%
Held 4th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.
8.3%
Held 5th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.
8.3%
Held 6th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.
6.6%
Moved from 8th to 7th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.
6.6%
Moved from 7th to 8th. 1.9K estimated branded searches, -0.52% vs prior month. Share 0 points.
6.6%
Moved from 11th to 9th. 1.9K estimated branded searches, +18.6% vs prior month. Share +1 points.
5.6%
Held 10th. 1.6K estimated branded searches, -0.62% vs prior month. Share 0 points.
5.5%
Moved from 9th to 11th. 1.6K estimated branded searches, -15.8% vs prior month. Share -1 points.
5.5%
Held 12th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between The Car Guys and its closest rivals
Every comparison with The Car Guys
11 comparisons
- Coventry Cars vs The Car Guys
- DTR Motors vs The Car Guys
- Enterprise Motor Group vs The Car Guys
- Mr Motors vs The Car Guys
- Omega Cars vs The Car Guys
- Portage Cars vs The Car Guys
- Sithari Cars vs The Car Guys
- The Car Guys vs Trade In Clearance
- Legendary Motors vs The Car Guys
- Infinity Cars vs The Car Guys
- Novino Motors vs The Car Guys
How has branded search demand for The Car Guys changed in New Zealand over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for The Car Guys in New Zealand rose from 1.6K to 1.9K.
- Across the 12 months ending September 2026, The Car Guys’ share of searches among used car dealers in New Zealand increased from 5.4% to 6.6%.
- Across the 12 months ending September 2026, The Car Guys’ share of searches among used car dealers in New Zealand peaked at 6.6% in June 2026 and was lowest at 4.4% in November 2025.
- Across the 12 months ending September 2026, The Car Guys rose from 11th to 9th among used car dealers in New Zealand.
How did search popularity change for New Zealand used car dealers in September 2026?
6 changes
In September 2026, The Car Guys overtook Infinity Cars and Legendary Motors to rank 9th among used car dealers in New Zealand, with 6.6% of the searches.
In September 2026, Infinity Cars lost share of searches among used car dealers in New Zealand, from 6.6% to 5.5%.
In September 2026, Coventry Cars rose from 8th to 7th among used car dealers in New Zealand.
In September 2026, Portage Cars fell from 7th to 8th among used car dealers in New Zealand.
Estimated monthly branded searches for Sithari Cars in New Zealand rose 50% over 12 measured months, from 1.6K to 2.4K in September 2026.
Estimated monthly branded searches for DTR Motors in New Zealand rose 27.2% over 12 measured months, from 1.9K to 2.4K in September 2026.
How are The Car Guys’ branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using The Car Guys’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- The Car Guys
- the car guys cars
- the car guys vehicles
Who owns The Car Guys?
The Car Guys is owned by Jmtr Holding Limited. Brandwave does not track any other brands owned by Jmtr Holding Limited.
Do you work for The Car Guys? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is The Car Guys your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.