Enterprise Motor Group vs The Car Guys:Which is more popular by branded search in New Zealand?
In August 2026, Enterprise Motor Group had more branded searches than The Car Guys among used car dealers in New Zealand. Enterprise Motor Group was estimated to have 3.6K branded searches compared to The Car Guys’ 1.7K, and held a 12.5% Share of Search versus The Car Guys’ 5.8%.
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Which is more popular in search, Enterprise Motor Group or The Car Guys?
High-demand independent used-car dealer brands serving New Zealand buyers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Enterprise Motor Group, The Car Guys. The figures are in the table below the chart.
View monthly share of search table
| Month | Mr Motors | Enterprise Motor Group | Trade In Clearance | Omega Cars | DTR Motors | Sithari Cars | Infinity Cars | Portage Cars | The Car Guys | Novino Motors | Coventry Cars | Legendary Motors |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 15.1% | 9.9% | 13.2% | 15.1% | 6.6% | 5.4% | 6.5% | 8.2% | 5.5% | 4.6% | 4.6% | 5.5% |
| Nov 2025 | 15.1% | 9.9% | 13% | 15.3% | 6.5% | 5.4% | 6.5% | 8.2% | 4.5% | 4.5% | 4.6% | 6.5% |
| Dec 2025 | 16.1% | 10.6% | 11.5% | 13.4% | 7.1% | 6.9% | 6.9% | 6.9% | 4.9% | 6% | 3.8% | 5.9% |
| Jan 2026 | 16.4% | 8.7% | 13.9% | 13.5% | 5.8% | 7.2% | 5.7% | 7.2% | 5% | 5.9% | 5% | 5.7% |
| Feb 2026 | 14.9% | 9.7% | 12.7% | 12.3% | 6.5% | 8.1% | 8.1% | 6.4% | 5.7% | 5.6% | 4.6% | 5.4% |
| Mar 2026 | 17% | 9.1% | 11.9% | 9.3% | 7.6% | 7.5% | 6% | 6% | 6.3% | 6.2% | 8% | 5.1% |
| Apr 2026 | 15.7% | 10.2% | 11% | 8.7% | 6.9% | 8.5% | 6.8% | 6.7% | 5.9% | 6.9% | 7% | 5.7% |
| May 2026 | 14.8% | 9.7% | 12.6% | 8.2% | 8.3% | 8% | 8.1% | 6.3% | 5.5% | 6.5% | 6.5% | 5.4% |
| Jun 2026 | 15.4% | 12.5% | 10.6% | 8.5% | 8.6% | 5.5% | 6.7% | 5.5% | 6.9% | 8.5% | 5.7% | 5.5% |
| Jul 2026 | 15.6% | 10.2% | 10.8% | 8.6% | 8.6% | 8.4% | 6.8% | 6.7% | 6% | 5.7% | 5.9% | 6.7% |
| Aug 2026 | 15.4% | 12.5% | 10.8% | 8.5% | 8.5% | 8.3% | 6.7% | 6.6% | 5.8% | 5.7% | 5.7% | 5.6% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — | — |
How has the Enterprise Motor Group and The Car Guys comparison changed over the last 12 months?
3 findings
- Enterprise Motor Group was ahead of The Car Guys in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Enterprise Motor Group’s estimated Share of Search among used car dealers in New Zealand moved from 9.9% to 12.5%, and its estimated monthly branded searches moved from 2.9K to 3.6K.
- Across the 11 months ending August 2026, The Car Guys’ estimated Share of Search among used car dealers in New Zealand moved from 5.5% to 5.8%, and its estimated monthly branded searches moved from 1.6K to 1.7K.
How did search popularity change for New Zealand used car dealers in August 2026?
2 changes
In August 2026, Enterprise Motor Group overtook Trade In Clearance to rank 2nd among used car dealers in New Zealand, at 12.5%.
In August 2026, The Car Guys rose from 10th to 9th among used car dealers in New Zealand.
How each brand is measured
Brandwave collects information about searches that people make online using Enterprise Motor Group’s and The Car Guys’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Enterprise Motor Group
1 branded search term
- Enterprise Motor Group
The Car Guys
4 branded search terms
- The Car Guys
- the car guys cars
- the car guys used cars
- the car guys vehicles
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.