How popular isEnterprise Motor Group?
In October 2026, people searched for Enterprise Motor Group by name about 3,600 times in New Zealand, a 24.1% increase from the previous year. These searches made up 11.9% of all New Zealand used car dealer searches, placing Enterprise Motor Group third out of 12 dealers. When we asked both ChatGPT and Google AI Overviews about used car dealers, Enterprise Motor Group appeared in one of the five answers.
Enterprise Motor Group is the third most searched of 12 competitors.
- Mr MotorsShare of searches 15.3%Mentioned in 0 of 5 AI answers
Portage CarsShare of searches 12.6%Mentioned in 0 of 5 AI answers
Enterprise Motor GroupShare of searches 11.9%Mentioned in 1 of 5 AI answers- Trade In ClearanceShare of searches 9.7%Mentioned in 0 of 5 AI answers
- DTR MotorsShare of searches 8.1%Mentioned in 0 of 5 AI answers
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Top used car dealers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Enterprise Motor Group was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Enterprise Motor Group1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Coventry Cars1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Mr Motors0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Portage Cars0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Trade In Clearance0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- DTR Motors0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Omega Cars0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sithari Cars0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
The Car Guys0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Infinity Cars0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about used car dealers
5 answers
Asked ChatGPT
“Which used car dealer should I shop at in New Zealand?”
Asked ChatGPT
“What are the best used car dealers in New Zealand?”
Asked ChatGPT
“What's the best used car dealer in New Zealand for a reliable car?”
Searched Google, AI Overview
“used cars nz”
Searched Google, AI Overview
“second hand cars nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
How often do people search for Enterprise Motor Group compared with other New Zealand used car dealers?
Share of searches by month for Mr Motors, Portage Cars, Enterprise Motor Group, Trade In Clearance, DTR Motors, Omega Cars, Sithari Cars, Coventry Cars, The Car Guys, Infinity Cars, Novino Motors, Legendary Motors. The figures are in the table below the chart.
View monthly share of searches table
| Month | Mr Motors | Portage Cars | Enterprise Motor Group | Trade In Clearance | DTR Motors | Omega Cars | Sithari Cars | Coventry Cars | The Car Guys | Infinity Cars | Novino Motors | Legendary Motors |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 14.3% | 15% | 9.1% | 11.5% | 6% | 13.8% | 5% | 5.3% | 4.1% | 5.9% | 4.1% | 6% |
| Dec 2025 | 15.4% | 12.8% | 9.8% | 10.2% | 6.5% | 12.2% | 6.4% | 5% | 4.4% | 6.4% | 5.4% | 5.5% |
| Jan 2026 | 16% | 13.6% | 8.2% | 10.4% | 5.5% | 12.4% | 6.8% | 6.6% | 4.5% | 5.4% | 5.4% | 5.4% |
| Feb 2026 | 15% | 12.1% | 9.3% | 9.5% | 6.2% | 11.5% | 7.7% | 5.7% | 5.2% | 7.7% | 5.1% | 5.2% |
| Mar 2026 | 16.7% | 11.2% | 8.6% | 10.8% | 7.2% | 8.6% | 7.1% | 8.2% | 5.7% | 5.6% | 5.6% | 4.8% |
| Apr 2026 | 15.5% | 12.5% | 9.6% | 9.7% | 6.4% | 7.9% | 7.9% | 7.3% | 5.3% | 6.3% | 6.3% | 5.3% |
| May 2026 | 14.8% | 12.1% | 9.2% | 9.3% | 7.8% | 7.6% | 7.6% | 7.6% | 5.1% | 7.6% | 6% | 5.1% |
| Jun 2026 | 15.1% | 10.5% | 11.8% | 9.6% | 8% | 7.8% | 5.2% | 6.5% | 6.3% | 6.2% | 7.8% | 5.2% |
| Jul 2026 | 15.2% | 12.5% | 9.5% | 9.7% | 8% | 7.9% | 7.9% | 6.3% | 5.3% | 6.2% | 5.3% | 6.3% |
| Aug 2026 | 15% | 12.3% | 11.7% | 9.5% | 7.9% | 7.8% | 7.8% | 6.2% | 5.2% | 6.2% | 5.2% | 5.3% |
| Sep 2026 | 15% | 12.3% | 11.7% | 9.5% | 7.9% | 7.8% | 7.8% | 6.2% | 6.2% | 5.2% | 5.2% | 5.2% |
| Oct 2026 | 15.3% | 12.6% | 11.9% | 9.7% | 8.1% | 7.9% | 7.9% | 6.3% | 5.4% | 5.3% | 5.3% | 4.4% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 15.3% | 4.6K | 0% | +0.3 points | |
| 2, held 2nd | 12.6% | 3.8K | 0% | +0.2 points | |
| 3, held 3rd | 11.9% | 3.6K | 0% | +0.2 points | |
| 4, held 4th | 9.7% | 2.9K | +0.68% | +0.2 points | |
| 5, held 5th | 8.1% | 2.4K | +0.41% | +0.2 points | |
| 6, held 6th | 7.9% | 2.4K | 0% | +0.1 points | |
| 7, held 7th | 7.9% | 2.4K | 0% | +0.1 points | |
| 8, held 8th | 6.3% | 1.9K | 0% | +0.1 points | |
| 9, held 9th | 5.4% | 1.6K | -15.2% | -0.8 points | |
| 10, moved from 11th to 10th | 5.3% | 1.6K | 0% | +0.1 pointsmoved from 11th to 10th | |
| 11, moved from 12th to 11th | 5.3% | 1.6K | 0% | +0.1 pointsmoved from 12th to 11th | |
| 12, moved from 10th to 12th | 4.4% | 1.3K | -18% | -0.9 pointsmoved from 10th to 12th |
15.3%
Held 1st. 4.6K estimated branded searches, 0% vs prior month. Share +0.3 points.
12.6%
Held 2nd. 3.8K estimated branded searches, 0% vs prior month. Share +0.2 points.
11.9%
Held 3rd. 3.6K estimated branded searches, 0% vs prior month. Share +0.2 points.
9.7%
Held 4th. 2.9K estimated branded searches, +0.68% vs prior month. Share +0.2 points.
8.1%
Held 5th. 2.4K estimated branded searches, +0.41% vs prior month. Share +0.2 points.
7.9%
Held 6th. 2.4K estimated branded searches, 0% vs prior month. Share +0.1 points.
7.9%
Held 7th. 2.4K estimated branded searches, 0% vs prior month. Share +0.1 points.
6.3%
Held 8th. 1.9K estimated branded searches, 0% vs prior month. Share +0.1 points.
5.4%
Held 9th. 1.6K estimated branded searches, -15.2% vs prior month. Share -0.8 points.
5.3%
Moved from 11th to 10th. 1.6K estimated branded searches, 0% vs prior month. Share +0.1 points.
5.3%
Moved from 12th to 11th. 1.6K estimated branded searches, 0% vs prior month. Share +0.1 points.
4.4%
Moved from 10th to 12th. 1.3K estimated branded searches, -18% vs prior month. Share -0.9 points.
Compare popularity between Enterprise Motor Group and its closest rivals
- Enterprise Motor Group vs Mr Motors: compare popularity
- Enterprise Motor Group vs Portage Cars: compare popularity
- Enterprise Motor Group vs Trade In Clearance: compare popularity
- Enterprise Motor Group vs DTR Motors: compare popularity
- Enterprise Motor Group vs Omega Cars: compare popularity
- Compare Enterprise Motor Group with any brand
Every comparison with Enterprise Motor Group
11 comparisons
- Enterprise Motor Group vs Mr Motors
- Enterprise Motor Group vs Portage Cars
- Enterprise Motor Group vs Trade In Clearance
- DTR Motors vs Enterprise Motor Group
- Enterprise Motor Group vs Omega Cars
- Enterprise Motor Group vs Sithari Cars
- Coventry Cars vs Enterprise Motor Group
- Enterprise Motor Group vs The Car Guys
- Enterprise Motor Group vs Infinity Cars
- Enterprise Motor Group vs Novino Motors
- Enterprise Motor Group vs Legendary Motors
How has branded search demand for Enterprise Motor Group changed in New Zealand over the last 12 months?
4 findings
- Across the 12 months ending October 2026, estimated monthly branded searches for Enterprise Motor Group in New Zealand rose from 2.9K to 3.6K.
- Across the 12 months ending October 2026, Enterprise Motor Group’s share of searches among used car dealers in New Zealand increased from 9.1% to 11.9%.
- Across the 12 months ending October 2026, Enterprise Motor Group’s share of searches among used car dealers in New Zealand peaked at 11.9% in October 2026 and was lowest at 8.2% in January 2026.
- Across the 12 months ending October 2026, Enterprise Motor Group rose from 5th to 3rd among used car dealers in New Zealand.
How did search popularity change for New Zealand used car dealers in October 2026?
6 changes
In October 2026, Legendary Motors lost share of searches among used car dealers in New Zealand, from 5.2% to 4.4%.
In October 2026, The Car Guys lost share of searches among used car dealers in New Zealand, from 6.2% to 5.4%.
Enterprise Motor Group’s share of searches among used car dealers in New Zealand has gained ground for 3 months in a row, from 9.5% to 11.9% in October 2026.
In October 2026, Infinity Cars rose from 11th to 10th among used car dealers in New Zealand.
In October 2026, Novino Motors rose from 12th to 11th among used car dealers in New Zealand.
Estimated monthly branded searches for Sithari Cars in New Zealand rose 50% over 12 measured months, from 1.6K to 2.4K in October 2026.
How are Enterprise Motor Group’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Enterprise Motor Group’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
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