Brandwave

How popular isMr Motors?

In September 2026, people searched for Mr Motors by name about 4,620 times in New Zealand, about the same as the previous year. These searches made up 16% of all New Zealand used car dealer searches, placing Mr Motors first out of 12 dealers. When we asked both ChatGPT and Google AI Overviews about used car dealers, Mr Motors did not appear in any of the answers.

Search and AI answers in September 2026

Mr Motors is the most searched of 12 competitors.

  1. Mr MotorsShare of searches 16%Mentioned in 0 of 5 AI answers
  2. Enterprise Motor GroupShare of searches 12.4%Mentioned in 1 of 5 AI answers
  3. Trade In ClearanceShare of searches 10.1%Mentioned in 0 of 5 AI answers
  4. DTR MotorsShare of searches 8.4%Mentioned in 0 of 5 AI answers
  5. Omega CarsShare of searches 8.3%Mentioned in 0 of 5 AI answers

+7 more

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Top used car dealers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Mr Motors did not appear in any of the five answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Enterprise Motor Group1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Coventry Cars1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mr Motors0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Trade In Clearance0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DTR Motors0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Omega Cars0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sithari Cars0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Portage Cars0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • The Car Guys0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Legendary Motors0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about used car dealers

5 answers

  • Asked ChatGPT

    “Which used car dealer should I shop at in New Zealand?”

    1. 1Coventry Cars

  • Asked ChatGPT

    “What are the best used car dealers in New Zealand?”

    1. 1Enterprise Motor Group

  • Asked ChatGPT

    “What's the best used car dealer in New Zealand for a reliable car?”

    1. Searched Google, AI Overview

      “used cars nz”

      1. Searched Google, AI Overview

        “second hand cars nz”

        Not named in any answer:

        Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

        Which used car dealers compete with Mr Motors?

        Mr Motors against used car dealers in New Zealand, by month

        Share of searches by month for Mr Motors, Enterprise Motor Group, Trade In Clearance, DTR Motors, Omega Cars, Sithari Cars, Coventry Cars, Portage Cars, The Car Guys, Legendary Motors, Infinity Cars, Novino Motors. The figures are in the table below the chart.

        View monthly share of searches table
        MonthMr MotorsEnterprise Motor GroupTrade In ClearanceDTR MotorsOmega CarsSithari CarsCoventry CarsPortage CarsThe Car GuysLegendary MotorsInfinity CarsNovino Motors
        Oct 202515.4%9.8%12.4%6.4%14.8%5.4%6%8.2%5.4%5.5%6.4%4.4%
        Nov 202515.4%9.8%12.4%6.5%14.9%5.4%5.7%8.2%4.4%6.5%6.4%4.4%
        Dec 202516.4%10.5%10.9%7%13%6.9%5.3%6.9%4.7%5.8%6.9%5.8%
        Jan 202616.7%8.6%13.3%5.7%13%7.1%6.9%7.2%4.8%5.6%5.6%5.6%
        Feb 202615.5%9.6%12.2%6.4%12%8%5.9%6.3%5.4%5.4%8%5.3%
        Mar 202617.7%9.1%11.5%7.6%9.1%7.5%8.7%6%6%5.1%5.9%5.9%
        Apr 202616.5%10.2%10.4%6.8%8.4%8.4%7.8%6.8%5.7%5.7%6.7%6.7%
        May 202615.4%9.6%12%8.1%7.9%7.9%7.9%6.3%5.3%5.4%7.9%6.3%
        Jun 202615.9%12.4%10.1%8.4%8.3%5.5%6.9%5.6%6.6%5.5%6.5%8.3%
        Jul 202616.2%10.2%10.3%8.5%8.4%8.4%6.7%6.8%5.6%6.7%6.7%5.6%
        Aug 202615.9%12.4%10.1%8.4%8.3%8.3%6.6%6.7%5.6%5.6%6.6%5.5%
        Sep 202616%12.4%10.1%8.4%8.3%8.3%6.6%6.6%6.6%5.6%5.5%5.5%

        1. 1.Mr Motors

          16%

          Held 1st. 4.6K estimated branded searches, 0% vs prior month. Share 0 points.

        2. 2.Enterprise Motor Group

          12.4%

          Held 2nd. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

        3. 3.Trade In Clearance

          10.1%

          Held 3rd. 2.9K estimated branded searches, -0.68% vs prior month. Share -0.1 points.

        4. 4.DTR Motors

          8.4%

          Held 4th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

        5. 5.Omega Cars

          8.3%

          Held 5th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

        6. 6.Sithari Cars

          8.3%

          Held 6th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

        7. 7.Coventry Cars

          6.6%

          Moved from 8th to 7th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

        8. 8.Portage Cars

          6.6%

          Moved from 7th to 8th. 1.9K estimated branded searches, -0.52% vs prior month. Share 0 points.

        9. 9.The Car Guys

          6.6%

          Moved from 11th to 9th. 1.9K estimated branded searches, +18.6% vs prior month. Share +1 points.

        10. 10.Legendary Motors

          5.6%

          Held 10th. 1.6K estimated branded searches, -0.62% vs prior month. Share 0 points.

        11. 11.Infinity Cars

          5.5%

          Moved from 9th to 11th. 1.6K estimated branded searches, -15.8% vs prior month. Share -1 points.

        12. 12.Novino Motors

          5.5%

          Held 12th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

        Compare popularity between Mr Motors and its closest rivals

        Every comparison with Mr Motors

        11 comparisons

        How has branded search demand for Mr Motors changed in New Zealand over the last 12 months?

        3 findings
        • Across the 12 months ending September 2026, estimated monthly branded searches for Mr Motors in New Zealand held steady at 4.6K.
        • Across the 12 months ending September 2026, Mr Motors’ share of searches among used car dealers in New Zealand increased from 15.4% to 16%.
        • Across the 12 months ending September 2026, Mr Motors’ share of searches among used car dealers in New Zealand peaked at 17.7% in March 2026 and was lowest at 15.4% in October 2025.

        How did search popularity change for New Zealand used car dealers in September 2026?

        6 changes

        1. In September 2026, The Car Guys overtook Infinity Cars and Legendary Motors to rank 9th among used car dealers in New Zealand, with 6.6% of the searches.

        2. In September 2026, Infinity Cars lost share of searches among used car dealers in New Zealand, from 6.6% to 5.5%.

        3. In September 2026, Coventry Cars rose from 8th to 7th among used car dealers in New Zealand.

        4. In September 2026, Portage Cars fell from 7th to 8th among used car dealers in New Zealand.

        5. Estimated monthly branded searches for Sithari Cars in New Zealand rose 50% over 12 measured months, from 1.6K to 2.4K in September 2026.

        6. Estimated monthly branded searches for DTR Motors in New Zealand rose 27.2% over 12 measured months, from 1.9K to 2.4K in September 2026.

        How are Mr Motors’ branded searches counted?

        3 search terms

        Brandwave collects information about searches that people make online using Mr Motors’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

        • Mr Motors
        • mr motors cars
        • mrmotors

        Do you work for Mr Motors? To request corrections or removal please contact us via our support page and we will be happy to assist.

        How the Brand Demand Index is measured

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