Brandwave

How popular isThe Car Guys in search?

In August 2026, there were an estimated 1.7K branded searches for The Car Guys in New Zealand which held steady over the last 11 months. The Car Guys holds 5.8% estimated Share of Search among New Zealand used car dealers and is ranked 9th of 12 competitors for search popularity.

Share of Search, August 2026
  1. Mr Motors15.4%
  2. Enterprise Motor Group12.5%
  3. Trade In Clearance10.8%
  4. Omega Cars8.5%
  5. DTR Motors8.5%
  6. Sithari Cars8.3%
  7. Infinity Cars6.7%
  8. Portage Cars6.6%
  9. The Car Guys5.8%
  10. Novino Motors5.7%
  11. +2 more
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Which used car dealers compete with The Car Guys?

The Car Guys against used car dealers in New Zealand, by month

Share of Search by month for Mr Motors, Enterprise Motor Group, Trade In Clearance, Omega Cars, DTR Motors, Sithari Cars, Infinity Cars, Portage Cars, The Car Guys, Novino Motors, Coventry Cars, Legendary Motors. The figures are in the table below the chart.

View monthly share of search table
MonthMr MotorsEnterprise Motor GroupTrade In ClearanceOmega CarsDTR MotorsSithari CarsInfinity CarsPortage CarsThe Car GuysNovino MotorsCoventry CarsLegendary Motors
Oct 202515.1%9.9%13.2%15.1%6.6%5.4%6.5%8.2%5.5%4.6%4.6%5.5%
Nov 202515.1%9.9%13%15.3%6.5%5.4%6.5%8.2%4.5%4.5%4.6%6.5%
Dec 202516.1%10.6%11.5%13.4%7.1%6.9%6.9%6.9%4.9%6%3.8%5.9%
Jan 202616.4%8.7%13.9%13.5%5.8%7.2%5.7%7.2%5%5.9%5%5.7%
Feb 202614.9%9.7%12.7%12.3%6.5%8.1%8.1%6.4%5.7%5.6%4.6%5.4%
Mar 202617%9.1%11.9%9.3%7.6%7.5%6%6%6.3%6.2%8%5.1%
Apr 202615.7%10.2%11%8.7%6.9%8.5%6.8%6.7%5.9%6.9%7%5.7%
May 202614.8%9.7%12.6%8.2%8.3%8%8.1%6.3%5.5%6.5%6.5%5.4%
Jun 202615.4%12.5%10.6%8.5%8.6%5.5%6.7%5.5%6.9%8.5%5.7%5.5%
Jul 202615.6%10.2%10.8%8.6%8.6%8.4%6.8%6.7%6%5.7%5.9%6.7%
Aug 202615.4%12.5%10.8%8.5%8.5%8.3%6.7%6.6%5.8%5.7%5.7%5.6%
Sep 2026————————————

  1. 1.Mr Motors

    15.4%

    held 1st · 4.4K estimated branded searches · -0.45% vs prior month · -0.3 points

  2. 2.Enterprise Motor Group

    12.5%

    moved from 3rd to 2nd · 3.6K estimated branded searches · +24.1% vs prior month · +2.3 points

  3. 3.Trade In Clearance

    10.8%

    moved from 2nd to 3rd · 3.1K estimated branded searches · +0.97% vs prior month · 0 points

  4. 4.Omega Cars

    8.5%

    held 4th · 2.5K estimated branded searches · 0% vs prior month · -0.1 points

  5. 5.DTR Motors

    8.5%

    held 5th · 2.4K estimated branded searches · 0% vs prior month · -0.1 points

  6. 6.Sithari Cars

    8.3%

    held 6th · 2.4K estimated branded searches · 0% vs prior month · -0.1 points

  7. 7.Infinity Cars

    6.7%

    held 7th · 1.9K estimated branded searches · 0% vs prior month · -0.1 points

  8. 8.Portage Cars

    6.6%

    moved from 9th to 8th · 1.9K estimated branded searches · 0% vs prior month · -0.1 points

  9. 9.The Car Guys

    5.8%

    moved from 10th to 9th · 1.7K estimated branded searches · -1.2% vs prior month · -0.2 points

  10. 10.Novino Motors

    5.7%

    moved from 12th to 10th · 1.6K estimated branded searches · +1.2% vs prior month · 0 points

  11. 11.Coventry Cars

    5.7%

    held 11th · 1.6K estimated branded searches · -1.8% vs prior month · -0.2 points

  12. 12.Legendary Motors

    5.6%

    moved from 8th to 12th · 1.6K estimated branded searches · -15.3% vs prior month · -1.1 points

Compare search popularity between The Car Guys and its closest rivals

How has branded search demand for The Car Guys changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for The Car Guys in New Zealand held steady, from 1.6K to 1.7K.
  • Across the 11 months ending August 2026, The Car Guys’ estimated Share of Search among used car dealers in New Zealand peaked at 6.9% in June 2026 and was lowest at 4.5% in November 2025.
  • Across the 11 months ending August 2026, The Car Guys fell from 8th to 9th among used car dealers in New Zealand.

How did search popularity change for New Zealand used car dealers in August 2026?

  1. In August 2026, Enterprise Motor Group overtook Trade In Clearance to rank 2nd among used car dealers in New Zealand, at 12.5%.

  2. In August 2026, Legendary Motors lost estimated Share of Search among used car dealers in New Zealand, from 6.7% to 5.6%.

  3. In August 2026, Novino Motors rose from 12th to 10th among used car dealers in New Zealand.

  4. In August 2026, Portage Cars rose from 9th to 8th among used car dealers in New Zealand.

  5. In August 2026, The Car Guys rose from 10th to 9th among used car dealers in New Zealand.

  6. Estimated monthly branded searches for Sithari Cars in New Zealand rose 50% over 11 measured months, from 1.6K to 2.4K in August 2026.

How is The Car Guys measured?

Brandwave collects information about searches that people make online using The Car Guys’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • The Car Guys
  • the car guys cars
  • the car guys used cars
  • the car guys vehicles

How the Brand Demand Index is measured

Who owns The Car Guys?

The Car Guys is owned by Jmtr Holding Limited. Brandwave does not track any other brands owned by Jmtr Holding Limited.

Do you work for The Car Guys? To request corrections or removal please contact us via our support page and we will be happy to assist.

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