Brandwave

How popular isMr Motors?

In October 2026, people searched for Mr Motors by name about 4,620 times in New Zealand, about the same as the previous year. These searches made up 15.3% of all New Zealand used car dealer searches, placing Mr Motors first out of 12 dealers. When we asked both ChatGPT and Google AI Overviews about used car dealers, Mr Motors did not appear in any of the answers.

Search and AI answers in October 2026

Mr Motors is the most searched of 12 competitors.

  1. Mr MotorsShare of searches 15.3%Mentioned in 0 of 5 AI answers
  2. Portage CarsShare of searches 12.6%Mentioned in 0 of 5 AI answers
  3. Enterprise Motor GroupShare of searches 11.9%Mentioned in 1 of 5 AI answers
  4. Trade In ClearanceShare of searches 9.7%Mentioned in 0 of 5 AI answers
  5. DTR MotorsShare of searches 8.1%Mentioned in 0 of 5 AI answers

+7 more

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Top used car dealers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Mr Motors did not appear in any of the five answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Enterprise Motor Group1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Coventry Cars1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mr Motors0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Portage Cars0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Trade In Clearance0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DTR Motors0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Omega Cars0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sithari Cars0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • The Car Guys0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Infinity Cars0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about used car dealers

5 answers

  • Asked ChatGPT

    “Which used car dealer should I shop at in New Zealand?”

    1. 1Coventry Cars

  • Asked ChatGPT

    “What are the best used car dealers in New Zealand?”

    1. 1Enterprise Motor Group

  • Asked ChatGPT

    “What's the best used car dealer in New Zealand for a reliable car?”

    1. Searched Google, AI Overview

      “used cars nz”

      1. Searched Google, AI Overview

        “second hand cars nz”

        Not named in any answer:

        Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

        How often do people search for Mr Motors compared with other New Zealand used car dealers?

        Mr Motors against used car dealers in New Zealand, by month

        Share of searches by month for Mr Motors, Portage Cars, Enterprise Motor Group, Trade In Clearance, DTR Motors, Omega Cars, Sithari Cars, Coventry Cars, The Car Guys, Infinity Cars, Novino Motors, Legendary Motors. The figures are in the table below the chart.

        View monthly share of searches table
        MonthMr MotorsPortage CarsEnterprise Motor GroupTrade In ClearanceDTR MotorsOmega CarsSithari CarsCoventry CarsThe Car GuysInfinity CarsNovino MotorsLegendary Motors
        Nov 202514.3%15%9.1%11.5%6%13.8%5%5.3%4.1%5.9%4.1%6%
        Dec 202515.4%12.8%9.8%10.2%6.5%12.2%6.4%5%4.4%6.4%5.4%5.5%
        Jan 202616%13.6%8.2%10.4%5.5%12.4%6.8%6.6%4.5%5.4%5.4%5.4%
        Feb 202615%12.1%9.3%9.5%6.2%11.5%7.7%5.7%5.2%7.7%5.1%5.2%
        Mar 202616.7%11.2%8.6%10.8%7.2%8.6%7.1%8.2%5.7%5.6%5.6%4.8%
        Apr 202615.5%12.5%9.6%9.7%6.4%7.9%7.9%7.3%5.3%6.3%6.3%5.3%
        May 202614.8%12.1%9.2%9.3%7.8%7.6%7.6%7.6%5.1%7.6%6%5.1%
        Jun 202615.1%10.5%11.8%9.6%8%7.8%5.2%6.5%6.3%6.2%7.8%5.2%
        Jul 202615.2%12.5%9.5%9.7%8%7.9%7.9%6.3%5.3%6.2%5.3%6.3%
        Aug 202615%12.3%11.7%9.5%7.9%7.8%7.8%6.2%5.2%6.2%5.2%5.3%
        Sep 202615%12.3%11.7%9.5%7.9%7.8%7.8%6.2%6.2%5.2%5.2%5.2%
        Oct 202615.3%12.6%11.9%9.7%8.1%7.9%7.9%6.3%5.4%5.3%5.3%4.4%

        1. 1.Mr Motors

          15.3%

          Held 1st. 4.6K estimated branded searches, 0% vs prior month. Share +0.3 points.

        2. 2.Portage Cars

          12.6%

          Held 2nd. 3.8K estimated branded searches, 0% vs prior month. Share +0.2 points.

        3. 3.Enterprise Motor Group

          11.9%

          Held 3rd. 3.6K estimated branded searches, 0% vs prior month. Share +0.2 points.

        4. 4.Trade In Clearance

          9.7%

          Held 4th. 2.9K estimated branded searches, +0.68% vs prior month. Share +0.2 points.

        5. 5.DTR Motors

          8.1%

          Held 5th. 2.4K estimated branded searches, +0.41% vs prior month. Share +0.2 points.

        6. 6.Omega Cars

          7.9%

          Held 6th. 2.4K estimated branded searches, 0% vs prior month. Share +0.1 points.

        7. 7.Sithari Cars

          7.9%

          Held 7th. 2.4K estimated branded searches, 0% vs prior month. Share +0.1 points.

        8. 8.Coventry Cars

          6.3%

          Held 8th. 1.9K estimated branded searches, 0% vs prior month. Share +0.1 points.

        9. 9.The Car Guys

          5.4%

          Held 9th. 1.6K estimated branded searches, -15.2% vs prior month. Share -0.8 points.

        10. 10.Infinity Cars

          5.3%

          Moved from 11th to 10th. 1.6K estimated branded searches, 0% vs prior month. Share +0.1 points.

        11. 11.Novino Motors

          5.3%

          Moved from 12th to 11th. 1.6K estimated branded searches, 0% vs prior month. Share +0.1 points.

        12. 12.Legendary Motors

          4.4%

          Moved from 10th to 12th. 1.3K estimated branded searches, -18% vs prior month. Share -0.9 points.

        Compare popularity between Mr Motors and its closest rivals

        Every comparison with Mr Motors

        11 comparisons

        How has branded search demand for Mr Motors changed in New Zealand over the last 12 months?

        4 findings
        • Across the 12 months ending October 2026, estimated monthly branded searches for Mr Motors in New Zealand held steady at 4.6K.
        • Across the 12 months ending October 2026, Mr Motors’ share of searches among used car dealers in New Zealand increased from 14.3% to 15.3%.
        • Across the 12 months ending October 2026, Mr Motors’ share of searches among used car dealers in New Zealand peaked at 16.7% in March 2026 and was lowest at 14.3% in November 2025.
        • Across the 12 months ending October 2026, Mr Motors rose from 2nd to 1st among used car dealers in New Zealand.

        How did search popularity change for New Zealand used car dealers in October 2026?

        6 changes

        1. In October 2026, Legendary Motors lost share of searches among used car dealers in New Zealand, from 5.2% to 4.4%.

        2. In October 2026, The Car Guys lost share of searches among used car dealers in New Zealand, from 6.2% to 5.4%.

        3. Enterprise Motor Group’s share of searches among used car dealers in New Zealand has gained ground for 3 months in a row, from 9.5% to 11.9% in October 2026.

        4. In October 2026, Infinity Cars rose from 11th to 10th among used car dealers in New Zealand.

        5. In October 2026, Novino Motors rose from 12th to 11th among used car dealers in New Zealand.

        6. Estimated monthly branded searches for Sithari Cars in New Zealand rose 50% over 12 measured months, from 1.6K to 2.4K in October 2026.

        How are Mr Motors’ branded searches counted?

        3 search terms

        Brandwave collects information about searches that people make online using Mr Motors’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

        • Mr Motors
        • mr motors cars
        • mrmotors

        Do you work for Mr Motors? To request corrections or removal please contact us via our support page and we will be happy to assist.

        How the Brand Demand Index is measured

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