Brandwave

DTR Motors vs Trade In Clearance:Which is more popular in New Zealand?

In October 2026, Trade In Clearance had more branded searches than DTR Motors among used car dealers in New Zealand. Trade In Clearance had about 2,940 branded searches, while DTR Motors had 2,440. Trade In Clearance made up 9.7% of all used car dealer searches we track, and DTR Motors accounted for 8.1%. When we asked ChatGPT and Google AI Overviews about used car dealers, neither DTR Motors nor Trade In Clearance appeared in any of the five answers.

Among used car dealers in New Zealand in October 2026

Who do people search for more?

Trade In Clearance, about 20% more searches than DTR Motors

Trade In Clearance 2.9K searchesDTR Motors 2.4K searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

DTR Motors in 0 of 5Trade In Clearance in 0 of 5

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Top used car dealers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither DTR Motors nor Trade In Clearance showed up in any of the five answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Enterprise Motor Group1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Coventry Cars1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mr Motors0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Portage Cars0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Trade In Clearance0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DTR Motors0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Omega Cars0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sithari Cars0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • The Car Guys0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Infinity Cars0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about used car dealers

5 answers

  • Asked ChatGPT

    “Which used car dealer should I shop at in New Zealand?”

    1. 1Coventry Cars

  • Asked ChatGPT

    “What are the best used car dealers in New Zealand?”

    1. 1Enterprise Motor Group

  • Asked ChatGPT

    “What's the best used car dealer in New Zealand for a reliable car?”

    1. Searched Google, AI Overview

      “used cars nz”

      1. Searched Google, AI Overview

        “second hand cars nz”

        Not named in any answer:

        Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

        Is DTR Motors or Trade In Clearance more popular in search?

        This chart shows how often people search Google for DTR Motors and Trade In Clearance by name. Each line represents a brand's share of searches for all 12 used car dealers we track, month by month, from searches in New Zealand.

        DTR Motors and Trade In Clearance among used car dealers in New Zealand, by month

        Share of searches by month for Trade In Clearance, DTR Motors. The figures are in the table below the chart.

        View monthly share of searches table
        MonthMr MotorsPortage CarsEnterprise Motor GroupTrade In ClearanceDTR MotorsOmega CarsSithari CarsCoventry CarsThe Car GuysInfinity CarsNovino MotorsLegendary Motors
        Nov 202514.3%15%9.1%11.5%6%13.8%5%5.3%4.1%5.9%4.1%6%
        Dec 202515.4%12.8%9.8%10.2%6.5%12.2%6.4%5%4.4%6.4%5.4%5.5%
        Jan 202616%13.6%8.2%10.4%5.5%12.4%6.8%6.6%4.5%5.4%5.4%5.4%
        Feb 202615%12.1%9.3%9.5%6.2%11.5%7.7%5.7%5.2%7.7%5.1%5.2%
        Mar 202616.7%11.2%8.6%10.8%7.2%8.6%7.1%8.2%5.7%5.6%5.6%4.8%
        Apr 202615.5%12.5%9.6%9.7%6.4%7.9%7.9%7.3%5.3%6.3%6.3%5.3%
        May 202614.8%12.1%9.2%9.3%7.8%7.6%7.6%7.6%5.1%7.6%6%5.1%
        Jun 202615.1%10.5%11.8%9.6%8%7.8%5.2%6.5%6.3%6.2%7.8%5.2%
        Jul 202615.2%12.5%9.5%9.7%8%7.9%7.9%6.3%5.3%6.2%5.3%6.3%
        Aug 202615%12.3%11.7%9.5%7.9%7.8%7.8%6.2%5.2%6.2%5.2%5.3%
        Sep 202615%12.3%11.7%9.5%7.9%7.8%7.8%6.2%6.2%5.2%5.2%5.2%
        Oct 202615.3%12.6%11.9%9.7%8.1%7.9%7.9%6.3%5.4%5.3%5.3%4.4%

        How has branded search for DTR Motors and Trade In Clearance changed in New Zealand over the last 12 months?

        3 findings

        How did search popularity change for New Zealand used car dealers in October 2026?

        2 changes

        1. Estimated monthly branded searches for DTR Motors in New Zealand rose 26.4% over 12 measured months, from 1.9K to 2.4K in October 2026.

        2. Estimated monthly branded searches for Trade In Clearance in New Zealand fell 19.9% over 12 measured months, from 3.7K to 2.9K in October 2026.

        How are DTR Motors’ and Trade In Clearance’s branded searches counted?

        4 search terms

        Brandwave collects information about searches that people make online using DTR Motors’ and Trade In Clearance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

        DTR Motors

        2 branded search terms

        • Dtr Motors
        • dtrmotors

        Trade In Clearance

        2 branded search terms

        • Trade in Clearance
        • trade in clearance cars

        How the Brand Demand Index is measured

        Other head-to-heads among used car dealers

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