Brandwave

DTR Motors vs Enterprise Motor Group:Which is more popular?

In September 2026, Enterprise Motor Group had more branded searches than DTR Motors among used car dealers in New Zealand. Enterprise Motor Group had about 3,600 branded searches, while DTR Motors had 2,430. Enterprise Motor Group made up 12.4% of all used car dealer searches we track, and DTR Motors accounted for 8.4%. When we asked ChatGPT and Google AI Overviews about used car dealers, Enterprise Motor Group appeared in one of the five answers and DTR Motors in none.

Among used car dealers in New Zealand in September 2026

Who do people search for more?

Enterprise Motor Group, about 48% more searches than DTR Motors

Enterprise Motor Group 3.6K searchesDTR Motors 2.4K searches

Who does AI mention more?

Enterprise Motor Group, mentioned in 1 of 5 answers, DTR Motors in 0

Enterprise Motor Group in 1 of 5DTR Motors in 0 of 5

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Top used car dealers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Enterprise Motor Group was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. DTR Motors did not appear in any of the five answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Enterprise Motor Group1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Coventry Cars1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mr Motors0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Trade In Clearance0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DTR Motors0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Omega Cars0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sithari Cars0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Portage Cars0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • The Car Guys0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Legendary Motors0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about used car dealers

5 answers

  • Asked ChatGPT

    “Which used car dealer should I shop at in New Zealand?”

    1. 1Coventry Cars

  • Asked ChatGPT

    “What are the best used car dealers in New Zealand?”

    1. 1Enterprise Motor Group

  • Asked ChatGPT

    “What's the best used car dealer in New Zealand for a reliable car?”

    1. Searched Google, AI Overview

      “used cars nz”

      1. Searched Google, AI Overview

        “second hand cars nz”

        Not named in any answer:

        Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

        Is DTR Motors or Enterprise Motor Group more popular in search?

        This chart shows how often people search Google for DTR Motors and Enterprise Motor Group by name. Each line represents a brand's share of searches for all 12 used car dealers we track, month by month, from searches in New Zealand.

        DTR Motors and Enterprise Motor Group among used car dealers in New Zealand, by month

        Share of searches by month for Enterprise Motor Group, DTR Motors. The figures are in the table below the chart.

        View monthly share of searches table
        MonthMr MotorsEnterprise Motor GroupTrade In ClearanceDTR MotorsOmega CarsSithari CarsCoventry CarsPortage CarsThe Car GuysLegendary MotorsInfinity CarsNovino Motors
        Oct 202515.4%9.8%12.4%6.4%14.8%5.4%6%8.2%5.4%5.5%6.4%4.4%
        Nov 202515.4%9.8%12.4%6.5%14.9%5.4%5.7%8.2%4.4%6.5%6.4%4.4%
        Dec 202516.4%10.5%10.9%7%13%6.9%5.3%6.9%4.7%5.8%6.9%5.8%
        Jan 202616.7%8.6%13.3%5.7%13%7.1%6.9%7.2%4.8%5.6%5.6%5.6%
        Feb 202615.5%9.6%12.2%6.4%12%8%5.9%6.3%5.4%5.4%8%5.3%
        Mar 202617.7%9.1%11.5%7.6%9.1%7.5%8.7%6%6%5.1%5.9%5.9%
        Apr 202616.5%10.2%10.4%6.8%8.4%8.4%7.8%6.8%5.7%5.7%6.7%6.7%
        May 202615.4%9.6%12%8.1%7.9%7.9%7.9%6.3%5.3%5.4%7.9%6.3%
        Jun 202615.9%12.4%10.1%8.4%8.3%5.5%6.9%5.6%6.6%5.5%6.5%8.3%
        Jul 202616.2%10.2%10.3%8.5%8.4%8.4%6.7%6.8%5.6%6.7%6.7%5.6%
        Aug 202615.9%12.4%10.1%8.4%8.3%8.3%6.6%6.7%5.6%5.6%6.6%5.5%
        Sep 202616%12.4%10.1%8.4%8.3%8.3%6.6%6.6%6.6%5.6%5.5%5.5%

        How has the DTR Motors and Enterprise Motor Group comparison changed over the last 12 months?

        3 findings

        How did search popularity change for New Zealand used car dealers in September 2026?

        2 changes

        1. Estimated monthly branded searches for DTR Motors in New Zealand rose 27.2% over 12 measured months, from 1.9K to 2.4K in September 2026.

        2. Estimated monthly branded searches for Enterprise Motor Group in New Zealand rose 24.1% over 12 measured months, from 2.9K to 3.6K in September 2026.

        How are branded searches counted?

        3 search terms

        Brandwave collects information about searches that people make online using DTR Motors’ and Enterprise Motor Group’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

        DTR Motors

        2 branded search terms

        • Dtr Motors
        • dtrmotors

        Enterprise Motor Group

        1 branded search term

        • enterprise motor group

        How the Brand Demand Index is measured

        Other head-to-heads among used car dealers

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