WordPress security plugins in New Zealand:Which brands are most popular in search?
In August 2026, Wordfence was the most searched among WordPress security plugins in New Zealand, with an estimated 290 branded searches and 42% estimated Share of Search within this set.
Wordfence42%
Sucuri37.7%Kadence Security8.7%
MalCare7.2%
Patchstack4.3%
Follow WordPress security plugins and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Share of SearchLeaderboard
Compare WordPress security plugins and services available to New Zealand businesses. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Wordfence, Sucuri, Kadence Security, MalCare, Patchstack. The figures are in the table below the chart.
View monthly share of search table
| Month | Wordfence | Sucuri | Kadence Security | MalCare | Patchstack |
|---|---|---|---|---|---|
| Oct 2025 | 41.8% | 38.2% | 5.5% | 12.7% | 1.8% |
| Nov 2025 | 43.4% | 37.7% | 5.7% | 9.4% | 3.8% |
| Dec 2025 | 39.2% | 47.1% | 3.9% | 5.9% | 3.9% |
| Jan 2026 | 48.1% | 36.5% | 5.8% | 5.8% | 3.8% |
| Feb 2026 | 51% | 35.3% | 5.9% | 5.9% | 2% |
| Mar 2026 | 47.6% | 36.5% | 6.3% | 7.9% | 1.6% |
| Apr 2026 | 50% | 36.7% | 1.7% | 6.7% | 5% |
| May 2026 | 36.2% | 47.8% | 8.7% | 4.3% | 2.9% |
| Jun 2026 | 33.8% | 51.5% | 7.4% | 5.9% | 1.5% |
| Jul 2026 | 37.9% | 40.9% | 9.1% | 7.6% | 4.5% |
| Aug 2026 | 42% | 37.7% | 8.7% | 7.2% | 4.3% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 42% | 290 | +16% | +4.2 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 37.7% | 260 | -3.7% | -3.2 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 8.7% | 60 | 0% | -0.4 points | |
| 4, held 4th | 7.2% | 50 | 0% | -0.3 points | |
| 5, held 5th | 4.3% | 30 | 0% | -0.2 points |
42%
moved from 2nd to 1st · 290 estimated branded searches · +16% vs prior month · +4.2 points
2.
Sucuri37.7%
moved from 1st to 2nd · 260 estimated branded searches · -3.7% vs prior month · -3.2 points
8.7%
held 3rd · 60 estimated branded searches · 0% vs prior month · -0.4 points
4.
MalCare7.2%
held 4th · 50 estimated branded searches · 0% vs prior month · -0.3 points
4.3%
held 5th · 30 estimated branded searches · 0% vs prior month · -0.2 points
Compare search popularity between leading brands

Wordfence vs Sucuri: compare search popularity
Wordfence vs Kadence Security: compare search popularity

Wordfence vs MalCare: compare search popularity
Wordfence vs Patchstack: compare search popularity
Sucuri vs Kadence Security: compare search popularity

Sucuri vs MalCare: compare search popularity
Sucuri vs Patchstack: compare search popularity
Kadence Security vs MalCare: compare search popularity
Kadence Security vs Patchstack: compare search popularity
MalCare vs Patchstack: compare search popularity- Compare any of these brands
Which brand is most popular in search among WordPress security plugins in New Zealand?
5 brands
In August 2026, Wordfence was the most searched among WordPress security plugins in New Zealand, with an estimated 290 branded searches and 42% estimated Share of Search within this set. Sucuri is in 2nd place, 4.3 percentage points behind at 37.7% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| 41.8% → 42% | 51%Feb 2026 | 33.8%Jun 2026 | 1st | |
| 38.2% → 37.7% | 51.5%Jun 2026 | 35.3%Feb 2026 | 2nd | |
| 5.5% → 8.7% | 9.1%Jul 2026 | 1.7%Apr 2026 | 4th → 3rd | |
| 12.7% → 7.2% | 12.7%Oct 2025 | 4.3%May 2026 | 3rd → 4th | |
| 1.8% → 4.3% | 5%Apr 2026 | 1.5%Jun 2026 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Sucuri’s estimated Share of Search among WordPress security plugins in New Zealand decreased from 38.2% to 37.7%.
- Across the 11 months ending August 2026, Kadence Security’s estimated Share of Search among WordPress security plugins in New Zealand increased from 5.5% to 8.7%.
- Across the 11 months ending August 2026, MalCare’s estimated Share of Search among WordPress security plugins in New Zealand decreased from 12.7% to 7.2%.
- Across the 11 months ending August 2026, Patchstack’s estimated Share of Search among WordPress security plugins in New Zealand increased from 1.8% to 4.3%.
- Across the 11 months ending August 2026, Wordfence’s estimated Share of Search among WordPress security plugins in New Zealand peaked at 51% in February 2026 and was lowest at 33.8% in June 2026.
- Across the 11 months ending August 2026, Sucuri’s estimated Share of Search among WordPress security plugins in New Zealand peaked at 51.5% in June 2026 and was lowest at 35.3% in February 2026.
- Across the 11 months ending August 2026, Kadence Security’s estimated Share of Search among WordPress security plugins in New Zealand peaked at 9.1% in July 2026 and was lowest at 1.7% in April 2026.
- Across the 11 months ending August 2026, MalCare’s estimated Share of Search among WordPress security plugins in New Zealand peaked at 12.7% in October 2025 and was lowest at 4.3% in May 2026.
- Across the 11 months ending August 2026, Patchstack’s estimated Share of Search among WordPress security plugins in New Zealand peaked at 5% in April 2026 and was lowest at 1.5% in June 2026.
- Across the 11 months ending August 2026, Kadence Security rose from 4th to 3rd among WordPress security plugins in New Zealand.
- Across the 11 months ending August 2026, MalCare fell from 3rd to 4th among WordPress security plugins in New Zealand.
- Across the 11 months ending August 2026, Wordfence held steady: its estimated Share of Search among WordPress security plugins in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand WordPress security plugins in August 2026?
5 changes

In August 2026, Wordfence overtook Sucuri to take the highest estimated Share of Search among WordPress security plugins in New Zealand, at 42%.

In August 2026, Sucuri lost estimated Share of Search among WordPress security plugins in New Zealand, from 40.9% to 37.7%.

Estimated monthly branded searches for Patchstack in New Zealand rose 200% over 11 measured months, from 10 to 30 in August 2026.
Estimated monthly branded searches for Kadence Security in New Zealand rose 100% over 11 measured months, from 30 to 60 in August 2026.

Estimated monthly branded searches for MalCare in New Zealand fell 28.6% over 11 measured months, from 70 to 50 in August 2026.

See your own brand in this picture
Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.