Brandwave

WordPress security plugins in New Zealand:Which brands are most popular in search?

In August 2026, Wordfence was the most searched among WordPress security plugins in New Zealand, with an estimated 290 branded searches and 42% estimated Share of Search within this set.

Share of Search, August 2026
  1. Wordfence42%
  2. Sucuri37.7%
  3. Kadence Security8.7%
  4. MalCare7.2%
  5. Patchstack4.3%

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Share of SearchLeaderboard

Compare WordPress security plugins and services available to New Zealand businesses. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among WordPress security plugins in New Zealand, by month

Share of Search by month for Wordfence, Sucuri, Kadence Security, MalCare, Patchstack. The figures are in the table below the chart.

View monthly share of search table
MonthWordfenceSucuriKadence SecurityMalCarePatchstack
Oct 202541.8%38.2%5.5%12.7%1.8%
Nov 202543.4%37.7%5.7%9.4%3.8%
Dec 202539.2%47.1%3.9%5.9%3.9%
Jan 202648.1%36.5%5.8%5.8%3.8%
Feb 202651%35.3%5.9%5.9%2%
Mar 202647.6%36.5%6.3%7.9%1.6%
Apr 202650%36.7%1.7%6.7%5%
May 202636.2%47.8%8.7%4.3%2.9%
Jun 202633.8%51.5%7.4%5.9%1.5%
Jul 202637.9%40.9%9.1%7.6%4.5%
Aug 202642%37.7%8.7%7.2%4.3%
Sep 2026—————

This month’s ranking, August 2026

  1. moved from 2nd to 1st · 290 estimated branded searches · +16% vs prior month · +4.2 points

  2. 2.Sucuri

    37.7%

    moved from 1st to 2nd · 260 estimated branded searches · -3.7% vs prior month · -3.2 points

  3. held 3rd · 60 estimated branded searches · 0% vs prior month · -0.4 points

  4. 4.MalCare

    7.2%

    held 4th · 50 estimated branded searches · 0% vs prior month · -0.3 points

  5. held 5th · 30 estimated branded searches · 0% vs prior month · -0.2 points

Compare search popularity between leading brands

Which brand is most popular in search among WordPress security plugins in New Zealand?

In August 2026, Wordfence was the most searched among WordPress security plugins in New Zealand, with an estimated 290 branded searches and 42% estimated Share of Search within this set. Sucuri is in 2nd place, 4.3 percentage points behind at 37.7% Share of Search.

New Zealand WordPress security plugins, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Wordfence41.8% → 42%51%Feb 202633.8%Jun 20261st
Sucuri38.2% → 37.7%51.5%Jun 202635.3%Feb 20262nd
Kadence Security5.5% → 8.7%9.1%Jul 20261.7%Apr 20264th → 3rd
MalCare12.7% → 7.2%12.7%Oct 20254.3%May 20263rd → 4th
Patchstack1.8% → 4.3%5%Apr 20261.5%Jun 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Sucuri’s estimated Share of Search among WordPress security plugins in New Zealand decreased from 38.2% to 37.7%.
  • Across the 11 months ending August 2026, Kadence Security’s estimated Share of Search among WordPress security plugins in New Zealand increased from 5.5% to 8.7%.
  • Across the 11 months ending August 2026, MalCare’s estimated Share of Search among WordPress security plugins in New Zealand decreased from 12.7% to 7.2%.
  • Across the 11 months ending August 2026, Patchstack’s estimated Share of Search among WordPress security plugins in New Zealand increased from 1.8% to 4.3%.
  • Across the 11 months ending August 2026, Wordfence’s estimated Share of Search among WordPress security plugins in New Zealand peaked at 51% in February 2026 and was lowest at 33.8% in June 2026.
  • Across the 11 months ending August 2026, Sucuri’s estimated Share of Search among WordPress security plugins in New Zealand peaked at 51.5% in June 2026 and was lowest at 35.3% in February 2026.
  • Across the 11 months ending August 2026, Kadence Security’s estimated Share of Search among WordPress security plugins in New Zealand peaked at 9.1% in July 2026 and was lowest at 1.7% in April 2026.
  • Across the 11 months ending August 2026, MalCare’s estimated Share of Search among WordPress security plugins in New Zealand peaked at 12.7% in October 2025 and was lowest at 4.3% in May 2026.
  • Across the 11 months ending August 2026, Patchstack’s estimated Share of Search among WordPress security plugins in New Zealand peaked at 5% in April 2026 and was lowest at 1.5% in June 2026.
  • Across the 11 months ending August 2026, Kadence Security rose from 4th to 3rd among WordPress security plugins in New Zealand.
  • Across the 11 months ending August 2026, MalCare fell from 3rd to 4th among WordPress security plugins in New Zealand.
  • Across the 11 months ending August 2026, Wordfence held steady: its estimated Share of Search among WordPress security plugins in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand WordPress security plugins in August 2026?

  1. In August 2026, Wordfence overtook Sucuri to take the highest estimated Share of Search among WordPress security plugins in New Zealand, at 42%.

  2. In August 2026, Sucuri lost estimated Share of Search among WordPress security plugins in New Zealand, from 40.9% to 37.7%.

  3. Estimated monthly branded searches for Patchstack in New Zealand rose 200% over 11 measured months, from 10 to 30 in August 2026.

  4. Estimated monthly branded searches for Kadence Security in New Zealand rose 100% over 11 measured months, from 30 to 60 in August 2026.

  5. Estimated monthly branded searches for MalCare in New Zealand fell 28.6% over 11 measured months, from 70 to 50 in August 2026.

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