How popular isWordfence in search?
In August 2026, there were an estimated 290 branded searches for Wordfence in New Zealand which is up 26.1% over the last 11 months. Wordfence holds 42% estimated Share of Search among New Zealand WordPress security plugins and is ranked 1st of 5 competitors for search popularity.
Wordfence42%
Sucuri37.7%Kadence Security8.7%
MalCare7.2%
Patchstack4.3%
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Which WordPress security plugins compete with Wordfence?
Share of Search by month for Wordfence, Sucuri, Kadence Security, MalCare, Patchstack. The figures are in the table below the chart.
View monthly share of search table
| Month | Wordfence | Sucuri | Kadence Security | MalCare | Patchstack |
|---|---|---|---|---|---|
| Oct 2025 | 41.8% | 38.2% | 5.5% | 12.7% | 1.8% |
| Nov 2025 | 43.4% | 37.7% | 5.7% | 9.4% | 3.8% |
| Dec 2025 | 39.2% | 47.1% | 3.9% | 5.9% | 3.9% |
| Jan 2026 | 48.1% | 36.5% | 5.8% | 5.8% | 3.8% |
| Feb 2026 | 51% | 35.3% | 5.9% | 5.9% | 2% |
| Mar 2026 | 47.6% | 36.5% | 6.3% | 7.9% | 1.6% |
| Apr 2026 | 50% | 36.7% | 1.7% | 6.7% | 5% |
| May 2026 | 36.2% | 47.8% | 8.7% | 4.3% | 2.9% |
| Jun 2026 | 33.8% | 51.5% | 7.4% | 5.9% | 1.5% |
| Jul 2026 | 37.9% | 40.9% | 9.1% | 7.6% | 4.5% |
| Aug 2026 | 42% | 37.7% | 8.7% | 7.2% | 4.3% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 42% | 290 | +16% | +4.2 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 37.7% | 260 | -3.7% | -3.2 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 8.7% | 60 | 0% | -0.4 points | |
| 4, held 4th | 7.2% | 50 | 0% | -0.3 points | |
| 5, held 5th | 4.3% | 30 | 0% | -0.2 points |
42%
moved from 2nd to 1st · 290 estimated branded searches · +16% vs prior month · +4.2 points
2.
Sucuri37.7%
moved from 1st to 2nd · 260 estimated branded searches · -3.7% vs prior month · -3.2 points
8.7%
held 3rd · 60 estimated branded searches · 0% vs prior month · -0.4 points
4.
MalCare7.2%
held 4th · 50 estimated branded searches · 0% vs prior month · -0.3 points
4.3%
held 5th · 30 estimated branded searches · 0% vs prior month · -0.2 points
Compare search popularity between Wordfence and its closest rivals
How has branded search demand for Wordfence changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Wordfence in New Zealand rose from 230 to 290.
- Across the 11 months ending August 2026, Wordfence’s estimated Share of Search among WordPress security plugins in New Zealand peaked at 51% in February 2026 and was lowest at 33.8% in June 2026.
How did search popularity change for New Zealand WordPress security plugins in August 2026?
5 changes
In August 2026, Wordfence overtook Sucuri to take the highest estimated Share of Search among WordPress security plugins in New Zealand, at 42%.
In August 2026, Sucuri lost estimated Share of Search among WordPress security plugins in New Zealand, from 40.9% to 37.7%.
Estimated monthly branded searches for Patchstack in New Zealand rose 200% over 11 measured months, from 10 to 30 in August 2026.
Estimated monthly branded searches for Kadence Security in New Zealand rose 100% over 11 measured months, from 30 to 60 in August 2026.
Estimated monthly branded searches for MalCare in New Zealand fell 28.6% over 11 measured months, from 70 to 50 in August 2026.
How is Wordfence measured?
Brandwave collects information about searches that people make online using Wordfence’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
43 branded search terms
- 2fa wordfence
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- word fence
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Do you work for Wordfence? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Wordfence your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.