MalCare vs Wordfence:Which is more popular by branded search in New Zealand?
In August 2026, Wordfence had more branded searches than MalCare among WordPress security plugins in New Zealand. Wordfence was estimated to have 290 branded searches compared to MalCare’s 50, and held a 42% Share of Search versus MalCare’s 7.2%.
Follow MalCare vs Wordfence and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, MalCare or Wordfence?
Compare WordPress security plugins and services available to New Zealand businesses. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Wordfence, MalCare. The figures are in the table below the chart.
View monthly share of search table
| Month | Wordfence | Sucuri | Kadence Security | MalCare | Patchstack |
|---|---|---|---|---|---|
| Oct 2025 | 41.8% | 38.2% | 5.5% | 12.7% | 1.8% |
| Nov 2025 | 43.4% | 37.7% | 5.7% | 9.4% | 3.8% |
| Dec 2025 | 39.2% | 47.1% | 3.9% | 5.9% | 3.9% |
| Jan 2026 | 48.1% | 36.5% | 5.8% | 5.8% | 3.8% |
| Feb 2026 | 51% | 35.3% | 5.9% | 5.9% | 2% |
| Mar 2026 | 47.6% | 36.5% | 6.3% | 7.9% | 1.6% |
| Apr 2026 | 50% | 36.7% | 1.7% | 6.7% | 5% |
| May 2026 | 36.2% | 47.8% | 8.7% | 4.3% | 2.9% |
| Jun 2026 | 33.8% | 51.5% | 7.4% | 5.9% | 1.5% |
| Jul 2026 | 37.9% | 40.9% | 9.1% | 7.6% | 4.5% |
| Aug 2026 | 42% | 37.7% | 8.7% | 7.2% | 4.3% |
| Sep 2026 | — | — | — | — | — |
How has the MalCare and Wordfence comparison changed over the last 12 months?
3 findings
- Wordfence was ahead of MalCare in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, MalCare’s estimated Share of Search among WordPress security plugins in New Zealand moved from 12.7% to 7.2%, and its estimated monthly branded searches moved from 70 to 50.
- Across the 11 months ending August 2026, Wordfence’s estimated Share of Search among WordPress security plugins in New Zealand moved from 41.8% to 42%, and its estimated monthly branded searches moved from 230 to 290.
How did search popularity change for New Zealand WordPress security plugins in August 2026?
2 changes
In August 2026, Wordfence overtook Sucuri to take the highest estimated Share of Search among WordPress security plugins in New Zealand, at 42%.
Estimated monthly branded searches for MalCare in New Zealand fell 28.6% over 11 measured months, from 70 to 50 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using MalCare’s and Wordfence’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
MalCare
11 branded search terms
- malcare
- malcare com
- malcare plugin
- malcare scan
- malcare security
- malcare security plugin
- malcare wordpress
- malcare wordpress plugin
- malcare wordpress security
- malcare wordpress security plugin
- wordpress malcare
Wordfence
43 branded search terms
- 2fa wordfence
- plugin wordfence
- word fence
- wordfence
- wordfence 2fa
- wordfence agency pricing
- wordfence assistant
- wordfence assistant plugin
- wordfence black friday
- wordfence care
- wordfence central
- wordfence com
- wordfence cost
- wordfence discount
- wordfence elementor
- wordfence features
- wordfence firewall
- wordfence free
- wordfence free plugin
- wordfence multiple sites
- wordfence plugin
- wordfence plugin for wordpress
- wordfence premium
- wordfence premium cost
- wordfence premium price
- wordfence pricing
- wordfence pro
- wordfence pro pricing
- wordfence response
- wordfence security
- wordfence security plugin
- wordfence security plugin wordpress
- wordfence security premium
- wordfence security wordpress plugin
- wordfence waf
- wordfence web application firewall
- wordfence woocommerce
- wordfence wordpress
- wordfence wordpress plugin
- wordfence wordpress security plugin
- wordfence wp
- wordfence wp plugin
- wordpress plugin wordfence
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.