Kadence Security vs MalCare:Which is more popular by branded search in New Zealand?
In August 2026, Kadence Security had more branded searches than MalCare among WordPress security plugins in New Zealand. Kadence Security was estimated to have 60 branded searches compared to MalCare’s 50, and held an 8.7% Share of Search versus MalCare’s 7.2%.
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Which is more popular in search, Kadence Security or MalCare?
Compare WordPress security plugins and services available to New Zealand businesses. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kadence Security, MalCare. The figures are in the table below the chart.
View monthly share of search table
| Month | Wordfence | Sucuri | Kadence Security | MalCare | Patchstack |
|---|---|---|---|---|---|
| Oct 2025 | 41.8% | 38.2% | 5.5% | 12.7% | 1.8% |
| Nov 2025 | 43.4% | 37.7% | 5.7% | 9.4% | 3.8% |
| Dec 2025 | 39.2% | 47.1% | 3.9% | 5.9% | 3.9% |
| Jan 2026 | 48.1% | 36.5% | 5.8% | 5.8% | 3.8% |
| Feb 2026 | 51% | 35.3% | 5.9% | 5.9% | 2% |
| Mar 2026 | 47.6% | 36.5% | 6.3% | 7.9% | 1.6% |
| Apr 2026 | 50% | 36.7% | 1.7% | 6.7% | 5% |
| May 2026 | 36.2% | 47.8% | 8.7% | 4.3% | 2.9% |
| Jun 2026 | 33.8% | 51.5% | 7.4% | 5.9% | 1.5% |
| Jul 2026 | 37.9% | 40.9% | 9.1% | 7.6% | 4.5% |
| Aug 2026 | 42% | 37.7% | 8.7% | 7.2% | 4.3% |
| Sep 2026 | — | — | — | — | — |
How has the Kadence Security and MalCare comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Kadence Security took it in May 2026.
- Across the 11 months ending August 2026, Kadence Security’s estimated Share of Search among WordPress security plugins in New Zealand moved from 5.5% to 8.7%, and its estimated monthly branded searches moved from 30 to 60.
- Across the 11 months ending August 2026, MalCare’s estimated Share of Search among WordPress security plugins in New Zealand moved from 12.7% to 7.2%, and its estimated monthly branded searches moved from 70 to 50.
How did search popularity change for New Zealand WordPress security plugins in August 2026?
2 changes
Estimated monthly branded searches for Kadence Security in New Zealand rose 100% over 11 measured months, from 30 to 60 in August 2026.
Estimated monthly branded searches for MalCare in New Zealand fell 28.6% over 11 measured months, from 70 to 50 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Kadence Security’s and MalCare’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kadence Security
10 branded search terms
- ithemes security
- ithemes security plugin
- ithemes security pricing
- ithemes security pro
- ithemes security wordpress
- ithemes security wordpress plugin
- kadence security
- kadence security wordpress
- solid security
- wp ithemes security
MalCare
11 branded search terms
- malcare
- malcare com
- malcare plugin
- malcare scan
- malcare security
- malcare security plugin
- malcare wordpress
- malcare wordpress plugin
- malcare wordpress security
- malcare wordpress security plugin
- wordpress malcare
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.