Wellington region shopping centres in New Zealand:Which brands are most popular in search?
In August 2026, North City was the most searched among wellington region shopping centres in New Zealand, with an estimated 8.5K branded searches and 39.3% estimated Share of Search within this set.
North City39.3%
Johnsonville Shopping Centre23.1%
Coastlands20.8%Westfield Queensgate16.7%
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Share of SearchLeaderboard
Compare the Wellington region malls and shopping centres shoppers head to. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for North City, Johnsonville Shopping Centre, Coastlands, Westfield Queensgate. The figures are in the table below the chart.
View monthly share of search table
| Month | North City | Johnsonville Shopping Centre | Coastlands | Westfield Queensgate |
|---|---|---|---|---|
| Oct 2025 | 31.6% | 24.6% | 24.4% | 19.4% |
| Nov 2025 | 35.2% | 21.2% | 22% | 21.7% |
| Dec 2025 | 35.5% | 16.1% | 22.1% | 26.3% |
| Jan 2026 | 33.2% | 21% | 25.4% | 20.4% |
| Feb 2026 | 34.6% | 25.7% | 22% | 17.7% |
| Mar 2026 | 34.4% | 25.8% | 22% | 17.8% |
| Apr 2026 | 31.6% | 24.8% | 19.8% | 23.8% |
| May 2026 | 37.7% | 23.2% | 19.7% | 19.4% |
| Jun 2026 | 33.1% | 24.8% | 21.2% | 20.9% |
| Jul 2026 | 37% | 24.3% | 19.6% | 19.1% |
| Aug 2026 | 39.3% | 23.1% | 20.8% | 16.7% |
| Sep 2026 | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 39.3% | 8.5K | -0.82% | +2.3 points | |
| 2, held 2nd | 23.1% | 5K | -11.1% | -1.2 points | |
| 3, held 3rd | 20.8% | 4.5K | -0.66% | +1.2 points | |
| 4, held 4th | 16.7% | 3.6K | -18.1% | -2.4 points |
39.3%
held 1st · 8.5K estimated branded searches · -0.82% vs prior month · +2.3 points
2.
Johnsonville Shopping Centre23.1%
held 2nd · 5K estimated branded searches · -11.1% vs prior month · -1.2 points
20.8%
held 3rd · 4.5K estimated branded searches · -0.66% vs prior month · +1.2 points
16.7%
held 4th · 3.6K estimated branded searches · -18.1% vs prior month · -2.4 points
Compare search popularity between leading brands
- North City vs Johnsonville Shopping Centre: compare search popularity
- North City vs Coastlands: compare search popularity
- Johnsonville Shopping Centre vs Coastlands: compare search popularity
- Compare any of these brands
Which brand is most popular in search among wellington region shopping centres in New Zealand?
4 brands
In August 2026, North City was the most searched among wellington region shopping centres in New Zealand, with an estimated 8.5K branded searches and 39.3% estimated Share of Search within this set. Johnsonville Shopping Centre is in 2nd place, 16.2 percentage points behind at 23.1% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| North City | 31.6% → 39.3% | 39.3%Aug 2026 | 31.6%Oct 2025 | 1st |
| Johnsonville Shopping Centre | 24.6% → 23.1% | 25.8%Mar 2026 | 16.1%Dec 2025 | 2nd |
| Coastlands | 24.4% → 20.8% | 25.4%Jan 2026 | 19.6%Jul 2026 | 3rd |
| Westfield Queensgate | 19.4% → 16.7% | 26.3%Dec 2025 | 16.7%Aug 2026 | 4th |
Each finding as a sentence
- Across the 11 months ending August 2026, North City’s estimated Share of Search among wellington region shopping centres in New Zealand increased from 31.6% to 39.3%.
- Across the 11 months ending August 2026, Johnsonville Shopping Centre’s estimated Share of Search among wellington region shopping centres in New Zealand decreased from 24.6% to 23.1%.
- Across the 11 months ending August 2026, Coastlands’ estimated Share of Search among wellington region shopping centres in New Zealand decreased from 24.4% to 20.8%.
- Across the 11 months ending August 2026, Westfield Queensgate’s estimated Share of Search among wellington region shopping centres in New Zealand decreased from 19.4% to 16.7%.
- Across the 11 months ending August 2026, Johnsonville Shopping Centre’s estimated Share of Search among wellington region shopping centres in New Zealand peaked at 25.8% in March 2026 and was lowest at 16.1% in December 2025.
- Across the 11 months ending August 2026, Coastlands’ estimated Share of Search among wellington region shopping centres in New Zealand peaked at 25.4% in January 2026 and was lowest at 19.6% in July 2026.
- Across the 11 months ending August 2026, Westfield Queensgate’s estimated Share of Search among wellington region shopping centres in New Zealand peaked at 26.3% in December 2025 and was lowest at 16.7% in August 2026.
How did search popularity change for New Zealand wellington region shopping centres in August 2026?
4 changes
In August 2026, North City gained estimated Share of Search among wellington region shopping centres in New Zealand, from 37% to 39.3%.
In August 2026, Coastlands gained estimated Share of Search among wellington region shopping centres in New Zealand, from 19.6% to 20.8%.
In August 2026, Westfield Queensgate lost estimated Share of Search among wellington region shopping centres in New Zealand, from 19.1% to 16.7%.
In August 2026, Johnsonville Shopping Centre lost estimated Share of Search among wellington region shopping centres in New Zealand, from 24.3% to 23.1%.
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