Johnsonville Shopping Centre vs Westfield Queensgate:Which is more popular by branded search in New Zealand?
In August 2026, Johnsonville Shopping Centre had more branded searches than Westfield Queensgate among wellington region shopping centres in New Zealand. Johnsonville Shopping Centre was estimated to have 5K branded searches compared to Westfield Queensgate’s 3.6K, and held a 23.1% Share of Search versus Westfield Queensgate’s 16.7%.
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Which is more popular in search, Johnsonville Shopping Centre or Westfield Queensgate?
Compare the Wellington region malls and shopping centres shoppers head to. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Johnsonville Shopping Centre, Westfield Queensgate. The figures are in the table below the chart.
View monthly share of search table
| Month | North City | Johnsonville Shopping Centre | Coastlands | Westfield Queensgate |
|---|---|---|---|---|
| Oct 2025 | 31.6% | 24.6% | 24.4% | 19.4% |
| Nov 2025 | 35.2% | 21.2% | 22% | 21.7% |
| Dec 2025 | 35.5% | 16.1% | 22.1% | 26.3% |
| Jan 2026 | 33.2% | 21% | 25.4% | 20.4% |
| Feb 2026 | 34.6% | 25.7% | 22% | 17.7% |
| Mar 2026 | 34.4% | 25.8% | 22% | 17.8% |
| Apr 2026 | 31.6% | 24.8% | 19.8% | 23.8% |
| May 2026 | 37.7% | 23.2% | 19.7% | 19.4% |
| Jun 2026 | 33.1% | 24.8% | 21.2% | 20.9% |
| Jul 2026 | 37% | 24.3% | 19.6% | 19.1% |
| Aug 2026 | 39.3% | 23.1% | 20.8% | 16.7% |
| Sep 2026 | — | — | — | — |
How has the Johnsonville Shopping Centre and Westfield Queensgate comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Westfield Queensgate took it in November 2025, Johnsonville Shopping Centre took it in January 2026.
- Across the 11 months ending August 2026, Johnsonville Shopping Centre’s estimated Share of Search among wellington region shopping centres in New Zealand moved from 24.6% to 23.1%, and its estimated monthly branded searches moved from 5.6K to 5K.
- Across the 11 months ending August 2026, Westfield Queensgate’s estimated Share of Search among wellington region shopping centres in New Zealand moved from 19.4% to 16.7%, and its estimated monthly branded searches moved from 4.4K to 3.6K.
How did search popularity change for New Zealand wellington region shopping centres in August 2026?
2 changes
In August 2026, Westfield Queensgate lost estimated Share of Search among wellington region shopping centres in New Zealand, from 19.1% to 16.7%.
In August 2026, Johnsonville Shopping Centre lost estimated Share of Search among wellington region shopping centres in New Zealand, from 24.3% to 23.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Johnsonville Shopping Centre’s and Westfield Queensgate’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Johnsonville Shopping Centre
4 branded search terms
- johnsonville mall
- johnsonville mall shops
- johnsonville shopping centre
- johnsonville shopping centre opening hours
Westfield Queensgate
3 branded search terms
- queensgate mall
- westfield queensgate mall
- westfield queensgate shops
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.