How popular isCoastlands?
In October 2026, people searched for Coastlands by name about 4,470 times in New Zealand, an 18% decrease from the previous year. These searches made up 5.3% of all New Zealand wellington region shopping centre searches, placing Coastlands fifth out of seven centres. When we asked both ChatGPT and Google AI Overviews about wellington region shopping centres, Coastlands appeared in two of the four answers and was the fourth most recommended of the seven.
Coastlands is the fifth most searched of 7 competitors and the fourth most recommended in the AI answers we collected.
Queensgate Shopping CentreShare of searches 48.2%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
Outlet CityShare of searches 15.9%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
North CityShare of searches 12.8%Mentioned in 2 of 4 AI answersPlace in AI recommendations 2nd
Johnsonville Shopping CentreShare of searches 8.2%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
CoastlandsShare of searches 5.3%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
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Top wellington region shopping centres in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Coastlands was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Coastlands is the fourth most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Queensgate Shopping Centre3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Outlet City3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- North City2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Coastlands2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Old Bank Arcade2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Johnsonville Shopping Centre0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Westfield Queensgate0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about wellington region shopping centres
4 answers
Asked ChatGPT
“Which shopping centre should I shop at in Wellington Region, New Zealand?”
Asked ChatGPT
“What are the best shopping centres in Wellington Region, New Zealand?”
Asked ChatGPT
“What's the best shopping centre in Wellington Region, New Zealand for clothes and gifts?”
Searched Google, AI Overview
“wellington shopping centre”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“clothes shopping wellington”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
How often do people search for Coastlands compared with other New Zealand wellington region shopping centres?
Share of searches by month for Queensgate Shopping Centre, Outlet City, North City, Johnsonville Shopping Centre, Coastlands, Westfield Queensgate, Old Bank Arcade. The figures are in the table below the chart.
View monthly share of searches table
| Month | Queensgate Shopping Centre | Outlet City | North City | Johnsonville Shopping Centre | Coastlands | Westfield Queensgate | Old Bank Arcade |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 46.9% | 13.3% | 15.6% | 6.5% | 6.3% | 6.2% | 5.1% |
| Dec 2025 | 44.1% | 12.2% | 17.6% | 6.1% | 7.3% | 8.8% | 3.9% |
| Jan 2026 | 45.3% | 12.8% | 15.1% | 7.2% | 7.5% | 6% | 6.1% |
| Feb 2026 | 50% | 11.3% | 13.4% | 7.5% | 6.7% | 4.4% | 6.7% |
| Mar 2026 | 50.7% | 11.4% | 13.4% | 7.6% | 6.8% | 4.5% | 5.6% |
| Apr 2026 | 43.3% | 12.3% | 17% | 8.4% | 7.1% | 7.1% | 4.8% |
| May 2026 | 49% | 13.5% | 13.8% | 7.4% | 6.6% | 5.4% | 4.4% |
| Jun 2026 | 51.5% | 11.4% | 13.6% | 7.7% | 5.7% | 5.6% | 4.6% |
| Jul 2026 | 53.4% | 12% | 12.3% | 7% | 5.9% | 4.8% | 4.8% |
| Aug 2026 | 52.5% | 11.6% | 13.4% | 7.4% | 5.8% | 4.6% | 4.7% |
| Sep 2026 | 51.1% | 11.5% | 13.4% | 8.2% | 5.6% | 4.5% | 5.7% |
| Oct 2026 | 48.2% | 15.9% | 12.8% | 8.2% | 5.3% | 5.3% | 4.3% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 48.2% | 33.1K | 0% | -2.8 points | |
| 2, moved from 3rd to 2nd | 15.9% | 10.9K | +45.7% | +4.3 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 12.8% | 8.8K | +0.92% | -0.6 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 8.2% | 5.6K | +6.2% | 0 points | |
| 5, moved from 6th to 5th | 5.3% | 3.6K | 0% | -0.3 pointsmoved from 6th to 5th | |
| 6, moved from 7th to 6th | 5.3% | 3.6K | +24.4% | +0.8 pointsmoved from 7th to 6th | |
| 7, moved from 5th to 7th | 4.3% | 3K | -19.6% | -1.4 pointsmoved from 5th to 7th |
48.2%
Held 1st. 33.1K estimated branded searches, 0% vs prior month. Share -2.8 points.
15.9%
Moved from 3rd to 2nd. 10.9K estimated branded searches, +45.7% vs prior month. Share +4.3 points.
12.8%
Moved from 2nd to 3rd. 8.8K estimated branded searches, +0.92% vs prior month. Share -0.6 points.
Held 4th. 5.6K estimated branded searches, +6.2% vs prior month. Share 0 points.
5.3%
Moved from 6th to 5th. 3.6K estimated branded searches, 0% vs prior month. Share -0.3 points.
5.3%
Moved from 7th to 6th. 3.6K estimated branded searches, +24.4% vs prior month. Share +0.8 points.
4.3%
Moved from 5th to 7th. 3K estimated branded searches, -19.6% vs prior month. Share -1.4 points.
Compare popularity between Coastlands and its closest rivals
Every comparison with Coastlands
6 comparisons
How has branded search demand for Coastlands changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending October 2026, estimated monthly branded searches for Coastlands in New Zealand fell from 5.5K to 4.5K.
- Across the 12 months ending October 2026, Coastlands’ share of searches among wellington region shopping centres in New Zealand decreased from 6.3% to 5.3%.
- Across the 12 months ending October 2026, Coastlands’ share of searches among wellington region shopping centres in New Zealand peaked at 7.5% in January 2026 and was lowest at 5.3% in October 2026.
How did search popularity change for New Zealand wellington region shopping centres in October 2026?
6 changes
In October 2026, Outlet City overtook North City to rank 2nd among wellington region shopping centres in New Zealand, with 15.9% of the searches.
In October 2026, Westfield Queensgate overtook Old Bank Arcade to rank 6th among wellington region shopping centres in New Zealand, with 5.3% of the searches.
In October 2026, Queensgate Shopping Centre lost share of searches among wellington region shopping centres in New Zealand, from 51.1% to 48.2%.
In October 2026, Old Bank Arcade lost share of searches among wellington region shopping centres in New Zealand, from 5.7% to 4.3%.
In October 2026, North City lost share of searches among wellington region shopping centres in New Zealand, from 13.4% to 12.8%.
Johnsonville Shopping Centre’s share of searches among wellington region shopping centres in New Zealand has gained ground for 3 months in a row, from 7% to 8.2% in October 2026.
How are Coastlands’ branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Coastlands’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- coastlands mall
- coastlands shops
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