Coastlands vs Westfield Queensgate:Which is more popular by branded search in New Zealand?
In August 2026, Coastlands had more branded searches than Westfield Queensgate among wellington region shopping centres in New Zealand. Coastlands was estimated to have 4.5K branded searches compared to Westfield Queensgate’s 3.6K, and held a 20.8% Share of Search versus Westfield Queensgate’s 16.7%.
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Which is more popular in search, Coastlands or Westfield Queensgate?
Compare the Wellington region malls and shopping centres shoppers head to. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Coastlands, Westfield Queensgate. The figures are in the table below the chart.
View monthly share of search table
| Month | North City | Johnsonville Shopping Centre | Coastlands | Westfield Queensgate |
|---|---|---|---|---|
| Oct 2025 | 31.6% | 24.6% | 24.4% | 19.4% |
| Nov 2025 | 35.2% | 21.2% | 22% | 21.7% |
| Dec 2025 | 35.5% | 16.1% | 22.1% | 26.3% |
| Jan 2026 | 33.2% | 21% | 25.4% | 20.4% |
| Feb 2026 | 34.6% | 25.7% | 22% | 17.7% |
| Mar 2026 | 34.4% | 25.8% | 22% | 17.8% |
| Apr 2026 | 31.6% | 24.8% | 19.8% | 23.8% |
| May 2026 | 37.7% | 23.2% | 19.7% | 19.4% |
| Jun 2026 | 33.1% | 24.8% | 21.2% | 20.9% |
| Jul 2026 | 37% | 24.3% | 19.6% | 19.1% |
| Aug 2026 | 39.3% | 23.1% | 20.8% | 16.7% |
| Sep 2026 | — | — | — | — |
How has the Coastlands and Westfield Queensgate comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 11 months ending August 2026: Westfield Queensgate took it in December 2025, Coastlands took it in January 2026, Westfield Queensgate took it in April 2026, Coastlands took it in May 2026.
- Across the 11 months ending August 2026, Coastlands’ estimated Share of Search among wellington region shopping centres in New Zealand moved from 24.4% to 20.8%, and its estimated monthly branded searches moved from 5.5K to 4.5K.
- Across the 11 months ending August 2026, Westfield Queensgate’s estimated Share of Search among wellington region shopping centres in New Zealand moved from 19.4% to 16.7%, and its estimated monthly branded searches moved from 4.4K to 3.6K.
How did search popularity change for New Zealand wellington region shopping centres in August 2026?
2 changes
In August 2026, Coastlands gained estimated Share of Search among wellington region shopping centres in New Zealand, from 19.6% to 20.8%.
In August 2026, Westfield Queensgate lost estimated Share of Search among wellington region shopping centres in New Zealand, from 19.1% to 16.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Coastlands’ and Westfield Queensgate’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Coastlands
3 branded search terms
- coastlands mall
- coastlands opening hours
- coastlands shops
Westfield Queensgate
3 branded search terms
- queensgate mall
- westfield queensgate mall
- westfield queensgate shops
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.