Brandwave

Johnsonville Shopping Centre vs Outlet City:Which is more popular in New Zealand?

In October 2026, Outlet City had more branded searches than Johnsonville Shopping Centre among wellington region shopping centres in New Zealand. Outlet City had about 10,900 branded searches, while Johnsonville Shopping Centre had 5,640. Outlet City made up 15.9% of all wellington region shopping centre searches we track, and Johnsonville Shopping Centre accounted for 8.2%. When we asked ChatGPT and Google AI Overviews about wellington region shopping centres, Outlet City appeared in three of the four answers and Johnsonville Shopping Centre in none.

Among wellington region shopping centres in New Zealand in October 2026

Who do people search for more?

Outlet City, about 93% more searches than Johnsonville Shopping Centre

Outlet City 10.9K searchesJohnsonville Shopping Centre 5.6K searches

Who does AI mention more?

Outlet City, mentioned in 3 of 4 answers, Johnsonville Shopping Centre in 0

Outlet City in 3 of 4Johnsonville Shopping Centre in 0 of 4

Who does AI recommend more?

Outlet City, the only one of the two named

Outlet City first in 2Johnsonville Shopping Centre never named

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Top wellington region shopping centres in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Outlet City was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Johnsonville Shopping Centre did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Queensgate Shopping Centre1st
  2. North City2nd
  3. Outlet City3rd
  4. Coastlands4th
  5. Old Bank Arcade5th
  6. Johnsonville Shopping Centre–
  7. Westfield Queensgate–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Queensgate Shopping Centre3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Outlet City3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • North City2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Coastlands2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Old Bank Arcade2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Johnsonville Shopping Centre0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Westfield Queensgate0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about wellington region shopping centres

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Johnsonville Shopping Centre or Outlet City more popular in search?

This chart shows how often people search Google for Johnsonville Shopping Centre and Outlet City by name. Each line represents a brand's share of searches for all seven wellington region shopping centres we track, month by month, from searches in New Zealand.

Johnsonville Shopping Centre and Outlet City among wellington region shopping centres in New Zealand, by month

Share of searches by month for Outlet City, Johnsonville Shopping Centre. The figures are in the table below the chart.

View monthly share of searches table
MonthQueensgate Shopping CentreOutlet CityNorth CityJohnsonville Shopping CentreCoastlandsWestfield QueensgateOld Bank Arcade
Nov 202546.9%13.3%15.6%6.5%6.3%6.2%5.1%
Dec 202544.1%12.2%17.6%6.1%7.3%8.8%3.9%
Jan 202645.3%12.8%15.1%7.2%7.5%6%6.1%
Feb 202650%11.3%13.4%7.5%6.7%4.4%6.7%
Mar 202650.7%11.4%13.4%7.6%6.8%4.5%5.6%
Apr 202643.3%12.3%17%8.4%7.1%7.1%4.8%
May 202649%13.5%13.8%7.4%6.6%5.4%4.4%
Jun 202651.5%11.4%13.6%7.7%5.7%5.6%4.6%
Jul 202653.4%12%12.3%7%5.9%4.8%4.8%
Aug 202652.5%11.6%13.4%7.4%5.8%4.6%4.7%
Sep 202651.1%11.5%13.4%8.2%5.6%4.5%5.7%
Oct 202648.2%15.9%12.8%8.2%5.3%5.3%4.3%

How has branded search for Johnsonville Shopping Centre and Outlet City changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand wellington region shopping centres in October 2026?

2 changes

  1. In October 2026, Outlet City overtook North City to rank 2nd among wellington region shopping centres in New Zealand, with 15.9% of the searches.

  2. Johnsonville Shopping Centre’s share of searches among wellington region shopping centres in New Zealand has gained ground for 3 months in a row, from 7% to 8.2% in October 2026.

How are Johnsonville Shopping Centre’s and Outlet City’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Johnsonville Shopping Centre’s and Outlet City’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Johnsonville Shopping Centre

3 branded search terms

  • johnsonville mall
  • johnsonville mall shops
  • johnsonville shopping centre

Outlet City

2 branded search terms

  • outlet city
  • outlet city wellington

How the Brand Demand Index is measured

Other head-to-heads among wellington region shopping centres

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