Brandwave

North City vs Outlet City:Which is more popular in New Zealand?

In October 2026, Outlet City had more branded searches than North City among wellington region shopping centres in New Zealand. Outlet City had about 10,900 branded searches, while North City had 8,790. Outlet City made up 15.9% of all wellington region shopping centre searches we track, and North City accounted for 12.8%. When we asked ChatGPT and Google AI Overviews about wellington region shopping centres, Outlet City appeared in three of the four answers and North City in two. North City was mentioned before Outlet City in every answer that named either.

Among wellington region shopping centres in New Zealand in October 2026

Who do people search for more?

Outlet City, about 24% more searches than North City

Outlet City 10.9K searchesNorth City 8.8K searches

Who does AI mention more?

Outlet City, mentioned in 3 of 4 answers, North City in 2

Outlet City in 3 of 4North City in 2 of 4

Who does AI recommend more?

North City, named ahead of Outlet City in 2 of 2 answers

North City first in 2Outlet City never first

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Top wellington region shopping centres in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Outlet City was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. North City was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. North City was listed before Outlet City in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Queensgate Shopping Centre1st
  2. North City2nd
  3. Outlet City3rd
  4. Coastlands4th
  5. Old Bank Arcade5th
  6. Johnsonville Shopping Centre–
  7. Westfield Queensgate–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Queensgate Shopping Centre3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Outlet City3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • North City2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Coastlands2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Old Bank Arcade2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Johnsonville Shopping Centre0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Westfield Queensgate0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about wellington region shopping centres

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is North City or Outlet City more popular in search?

This chart shows how often people search Google for North City and Outlet City by name. Each line represents a brand's share of searches for all seven wellington region shopping centres we track, month by month, from searches in New Zealand.

North City and Outlet City among wellington region shopping centres in New Zealand, by month

Share of searches by month for Outlet City, North City. The figures are in the table below the chart.

View monthly share of searches table
MonthQueensgate Shopping CentreOutlet CityNorth CityJohnsonville Shopping CentreCoastlandsWestfield QueensgateOld Bank Arcade
Nov 202546.9%13.3%15.6%6.5%6.3%6.2%5.1%
Dec 202544.1%12.2%17.6%6.1%7.3%8.8%3.9%
Jan 202645.3%12.8%15.1%7.2%7.5%6%6.1%
Feb 202650%11.3%13.4%7.5%6.7%4.4%6.7%
Mar 202650.7%11.4%13.4%7.6%6.8%4.5%5.6%
Apr 202643.3%12.3%17%8.4%7.1%7.1%4.8%
May 202649%13.5%13.8%7.4%6.6%5.4%4.4%
Jun 202651.5%11.4%13.6%7.7%5.7%5.6%4.6%
Jul 202653.4%12%12.3%7%5.9%4.8%4.8%
Aug 202652.5%11.6%13.4%7.4%5.8%4.6%4.7%
Sep 202651.1%11.5%13.4%8.2%5.6%4.5%5.7%
Oct 202648.2%15.9%12.8%8.2%5.3%5.3%4.3%

How has branded search for North City and Outlet City changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand wellington region shopping centres in October 2026?

2 changes

  1. In October 2026, Outlet City overtook North City to rank 2nd among wellington region shopping centres in New Zealand, with 15.9% of the searches.

  2. In October 2026, North City lost share of searches among wellington region shopping centres in New Zealand, from 13.4% to 12.8%.

How are North City’s and Outlet City’s branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using North City’s and Outlet City’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

North City

4 branded search terms

  • north city mall
  • north city porirua
  • north city shops
  • northcity

Outlet City

2 branded search terms

  • outlet city
  • outlet city wellington

How the Brand Demand Index is measured

Other head-to-heads among wellington region shopping centres

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