Brandwave

How popular isOutlet City?

In October 2026, people searched for Outlet City by name about 11,200 times in New Zealand, about the same as the previous year. These searches made up 15.9% of all New Zealand wellington region shopping centre searches, placing Outlet City second out of seven centres. When we asked both ChatGPT and Google AI Overviews about wellington region shopping centres, Outlet City appeared in three of the four answers and was the third most recommended of the seven.

Search and AI answers in October 2026

Outlet City is the second most searched of 7 competitors and the third most recommended in the AI answers we collected.

  1. Queensgate Shopping CentreShare of searches 48.2%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  2. Outlet CityShare of searches 15.9%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
  3. North CityShare of searches 12.8%Mentioned in 2 of 4 AI answersPlace in AI recommendations 2nd
  4. Johnsonville Shopping CentreShare of searches 8.2%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  5. CoastlandsShare of searches 5.3%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th

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Top wellington region shopping centres in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Outlet City was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Outlet City is the third most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Queensgate Shopping Centre1st
  2. North City2nd
  3. Outlet City3rd
  4. Coastlands4th
  5. Old Bank Arcade5th
  6. Johnsonville Shopping Centre–
  7. Westfield Queensgate–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Queensgate Shopping Centre3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Outlet City3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • North City2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Coastlands2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Old Bank Arcade2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Johnsonville Shopping Centre0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Westfield Queensgate0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about wellington region shopping centres

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for Outlet City compared with other New Zealand wellington region shopping centres?

Outlet City against wellington region shopping centres in New Zealand, by month

Share of searches by month for Queensgate Shopping Centre, Outlet City, North City, Johnsonville Shopping Centre, Coastlands, Westfield Queensgate, Old Bank Arcade. The figures are in the table below the chart.

View monthly share of searches table
MonthQueensgate Shopping CentreOutlet CityNorth CityJohnsonville Shopping CentreCoastlandsWestfield QueensgateOld Bank Arcade
Nov 202546.9%13.3%15.6%6.5%6.3%6.2%5.1%
Dec 202544.1%12.2%17.6%6.1%7.3%8.8%3.9%
Jan 202645.3%12.8%15.1%7.2%7.5%6%6.1%
Feb 202650%11.3%13.4%7.5%6.7%4.4%6.7%
Mar 202650.7%11.4%13.4%7.6%6.8%4.5%5.6%
Apr 202643.3%12.3%17%8.4%7.1%7.1%4.8%
May 202649%13.5%13.8%7.4%6.6%5.4%4.4%
Jun 202651.5%11.4%13.6%7.7%5.7%5.6%4.6%
Jul 202653.4%12%12.3%7%5.9%4.8%4.8%
Aug 202652.5%11.6%13.4%7.4%5.8%4.6%4.7%
Sep 202651.1%11.5%13.4%8.2%5.6%4.5%5.7%
Oct 202648.2%15.9%12.8%8.2%5.3%5.3%4.3%

  1. 1.Queensgate Shopping Centre

    48.2%

    Held 1st. 33.1K estimated branded searches, 0% vs prior month. Share -2.8 points.

  2. 2.Outlet City

    15.9%

    Moved from 3rd to 2nd. 10.9K estimated branded searches, +45.7% vs prior month. Share +4.3 points.

  3. 3.North City

    12.8%

    Moved from 2nd to 3rd. 8.8K estimated branded searches, +0.92% vs prior month. Share -0.6 points.

  4. 4.Johnsonville Shopping Centre

    8.2%

    Held 4th. 5.6K estimated branded searches, +6.2% vs prior month. Share 0 points.

  5. 5.Coastlands

    5.3%

    Moved from 6th to 5th. 3.6K estimated branded searches, 0% vs prior month. Share -0.3 points.

  6. 6.Westfield Queensgate

    5.3%

    Moved from 7th to 6th. 3.6K estimated branded searches, +24.4% vs prior month. Share +0.8 points.

  7. 7.Old Bank Arcade

    4.3%

    Moved from 5th to 7th. 3K estimated branded searches, -19.6% vs prior month. Share -1.4 points.

Compare popularity between Outlet City and its closest rivals

Every comparison with Outlet City

6 comparisons

How has branded search demand for Outlet City changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Outlet City in New Zealand held steady, from 11.5K to 11.2K.
  • Across the 12 months ending October 2026, Outlet City’s share of searches among wellington region shopping centres in New Zealand increased from 13.3% to 15.9%.
  • Across the 12 months ending October 2026, Outlet City’s share of searches among wellington region shopping centres in New Zealand peaked at 15.9% in October 2026 and was lowest at 11.3% in February 2026.
  • Across the 12 months ending October 2026, Outlet City rose from 3rd to 2nd among wellington region shopping centres in New Zealand.

How did search popularity change for New Zealand wellington region shopping centres in October 2026?

6 changes

  1. In October 2026, Outlet City overtook North City to rank 2nd among wellington region shopping centres in New Zealand, with 15.9% of the searches.

  2. In October 2026, Westfield Queensgate overtook Old Bank Arcade to rank 6th among wellington region shopping centres in New Zealand, with 5.3% of the searches.

  3. In October 2026, Queensgate Shopping Centre lost share of searches among wellington region shopping centres in New Zealand, from 51.1% to 48.2%.

  4. In October 2026, Old Bank Arcade lost share of searches among wellington region shopping centres in New Zealand, from 5.7% to 4.3%.

  5. In October 2026, North City lost share of searches among wellington region shopping centres in New Zealand, from 13.4% to 12.8%.

  6. Johnsonville Shopping Centre’s share of searches among wellington region shopping centres in New Zealand has gained ground for 3 months in a row, from 7% to 8.2% in October 2026.

How are Outlet City’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Outlet City’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • outlet city
  • outlet city wellington

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How the Brand Demand Index is measured

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