Brandwave

Outlet City vs Westfield Queensgate:Which is more popular in New Zealand?

In October 2026, Outlet City had more branded searches than Westfield Queensgate among wellington region shopping centres in New Zealand. Outlet City had about 10,900 branded searches, while Westfield Queensgate had 3,620. Outlet City made up 15.9% of all wellington region shopping centre searches we track, and Westfield Queensgate accounted for 5.3%. When we asked ChatGPT and Google AI Overviews about wellington region shopping centres, Outlet City appeared in three of the four answers and Westfield Queensgate in none.

Among wellington region shopping centres in New Zealand in October 2026

Who do people search for more?

Outlet City, about 3 searches for every 1 for Westfield Queensgate

Outlet City 10.9K searchesWestfield Queensgate 3.6K searches

Who does AI mention more?

Outlet City, mentioned in 3 of 4 answers, Westfield Queensgate in 0

Outlet City in 3 of 4Westfield Queensgate in 0 of 4

Who does AI recommend more?

Outlet City, the only one of the two named

Outlet City first in 2Westfield Queensgate never named

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Top wellington region shopping centres in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Outlet City was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Westfield Queensgate did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Queensgate Shopping Centre1st
  2. North City2nd
  3. Outlet City3rd
  4. Coastlands4th
  5. Old Bank Arcade5th
  6. Johnsonville Shopping Centre–
  7. Westfield Queensgate–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Queensgate Shopping Centre3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Outlet City3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • North City2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Coastlands2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Old Bank Arcade2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Johnsonville Shopping Centre0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Westfield Queensgate0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about wellington region shopping centres

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Outlet City or Westfield Queensgate more popular in search?

This chart shows how often people search Google for Outlet City and Westfield Queensgate by name. Each line represents a brand's share of searches for all seven wellington region shopping centres we track, month by month, from searches in New Zealand.

Outlet City and Westfield Queensgate among wellington region shopping centres in New Zealand, by month

Share of searches by month for Outlet City, Westfield Queensgate. The figures are in the table below the chart.

View monthly share of searches table
MonthQueensgate Shopping CentreOutlet CityNorth CityJohnsonville Shopping CentreCoastlandsWestfield QueensgateOld Bank Arcade
Nov 202546.9%13.3%15.6%6.5%6.3%6.2%5.1%
Dec 202544.1%12.2%17.6%6.1%7.3%8.8%3.9%
Jan 202645.3%12.8%15.1%7.2%7.5%6%6.1%
Feb 202650%11.3%13.4%7.5%6.7%4.4%6.7%
Mar 202650.7%11.4%13.4%7.6%6.8%4.5%5.6%
Apr 202643.3%12.3%17%8.4%7.1%7.1%4.8%
May 202649%13.5%13.8%7.4%6.6%5.4%4.4%
Jun 202651.5%11.4%13.6%7.7%5.7%5.6%4.6%
Jul 202653.4%12%12.3%7%5.9%4.8%4.8%
Aug 202652.5%11.6%13.4%7.4%5.8%4.6%4.7%
Sep 202651.1%11.5%13.4%8.2%5.6%4.5%5.7%
Oct 202648.2%15.9%12.8%8.2%5.3%5.3%4.3%

How has branded search for Outlet City and Westfield Queensgate changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand wellington region shopping centres in October 2026?

2 changes

  1. In October 2026, Outlet City overtook North City to rank 2nd among wellington region shopping centres in New Zealand, with 15.9% of the searches.

  2. In October 2026, Westfield Queensgate overtook Old Bank Arcade to rank 6th among wellington region shopping centres in New Zealand, with 5.3% of the searches.

How are Outlet City’s and Westfield Queensgate’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Outlet City’s and Westfield Queensgate’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Outlet City

2 branded search terms

  • outlet city
  • outlet city wellington

Westfield Queensgate

3 branded search terms

  • queensgate mall
  • westfield queensgate mall
  • westfield queensgate shops

How the Brand Demand Index is measured

Other head-to-heads among wellington region shopping centres

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