Brandwave

Coastlands vs Outlet City:Which is more popular in New Zealand?

In October 2026, Outlet City had more branded searches than Coastlands among wellington region shopping centres in New Zealand. Outlet City had about 10,900 branded searches, while Coastlands had 3,650. Outlet City made up 15.9% of all wellington region shopping centre searches we track, and Coastlands accounted for 5.3%. When we asked ChatGPT and Google AI Overviews about wellington region shopping centres, Outlet City appeared in three of the four answers and Coastlands in two. Coastlands and Outlet City were each mentioned first in one of the two answers that named either.

Among wellington region shopping centres in New Zealand in October 2026

Who do people search for more?

Outlet City, about 3 searches for every 1 for Coastlands

Outlet City 10.9K searchesCoastlands 3.6K searches

Who does AI mention more?

Outlet City, mentioned in 3 of 4 answers, Coastlands in 2

Outlet City in 3 of 4Coastlands in 2 of 4

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Coastlands first in 1Outlet City first in 1

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Top wellington region shopping centres in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Outlet City was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Coastlands was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Coastlands and Outlet City were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Queensgate Shopping Centre1st
  2. North City2nd
  3. Outlet City3rd
  4. Coastlands4th
  5. Old Bank Arcade5th
  6. Johnsonville Shopping Centre–
  7. Westfield Queensgate–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Queensgate Shopping Centre3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Outlet City3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • North City2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Coastlands2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Old Bank Arcade2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Johnsonville Shopping Centre0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Westfield Queensgate0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about wellington region shopping centres

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Coastlands or Outlet City more popular in search?

This chart shows how often people search Google for Coastlands and Outlet City by name. Each line represents a brand's share of searches for all seven wellington region shopping centres we track, month by month, from searches in New Zealand.

Coastlands and Outlet City among wellington region shopping centres in New Zealand, by month

Share of searches by month for Outlet City, Coastlands. The figures are in the table below the chart.

View monthly share of searches table
MonthQueensgate Shopping CentreOutlet CityNorth CityJohnsonville Shopping CentreCoastlandsWestfield QueensgateOld Bank Arcade
Nov 202546.9%13.3%15.6%6.5%6.3%6.2%5.1%
Dec 202544.1%12.2%17.6%6.1%7.3%8.8%3.9%
Jan 202645.3%12.8%15.1%7.2%7.5%6%6.1%
Feb 202650%11.3%13.4%7.5%6.7%4.4%6.7%
Mar 202650.7%11.4%13.4%7.6%6.8%4.5%5.6%
Apr 202643.3%12.3%17%8.4%7.1%7.1%4.8%
May 202649%13.5%13.8%7.4%6.6%5.4%4.4%
Jun 202651.5%11.4%13.6%7.7%5.7%5.6%4.6%
Jul 202653.4%12%12.3%7%5.9%4.8%4.8%
Aug 202652.5%11.6%13.4%7.4%5.8%4.6%4.7%
Sep 202651.1%11.5%13.4%8.2%5.6%4.5%5.7%
Oct 202648.2%15.9%12.8%8.2%5.3%5.3%4.3%

How has branded search for Coastlands and Outlet City changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand wellington region shopping centres in October 2026?

2 changes

  1. In October 2026, Outlet City overtook North City to rank 2nd among wellington region shopping centres in New Zealand, with 15.9% of the searches.

  2. Coastlands’ share of searches among wellington region shopping centres in New Zealand has lost ground for 3 months in a row, from 5.9% to 5.3% in October 2026.

How are Coastlands’ and Outlet City’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Coastlands’ and Outlet City’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Coastlands

2 branded search terms

  • coastlands mall
  • coastlands shops

Outlet City

2 branded search terms

  • outlet city
  • outlet city wellington

How the Brand Demand Index is measured

Other head-to-heads among wellington region shopping centres

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