Brandwave

Coastlands vs Old Bank Arcade:Which is more popular in New Zealand?

In October 2026, Coastlands had more branded searches than Old Bank Arcade among wellington region shopping centres in New Zealand. Coastlands had about 3,650 branded searches, while Old Bank Arcade had 2,950. Coastlands made up 5.3% of all wellington region shopping centre searches we track, and Old Bank Arcade accounted for 4.3%. When we asked ChatGPT and Google AI Overviews about wellington region shopping centres, Coastlands and Old Bank Arcade each appeared in two of the four answers. Coastlands was mentioned before Old Bank Arcade in two out of three answers.

Among wellington region shopping centres in New Zealand in October 2026

Who do people search for more?

Coastlands, about 24% more searches than Old Bank Arcade

Coastlands 3.6K searchesOld Bank Arcade 3K searches

Who does AI mention more?

Both were mentioned in 2 of 4 answers.

Coastlands in 2 of 4Old Bank Arcade in 2 of 4

Who does AI recommend more?

Coastlands, named ahead of Old Bank Arcade in 2 of 3 answers

Coastlands first in 2Old Bank Arcade first in 1

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Top wellington region shopping centres in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Coastlands and Old Bank Arcade were each mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Coastlands was listed before Old Bank Arcade in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Queensgate Shopping Centre1st
  2. North City2nd
  3. Outlet City3rd
  4. Coastlands4th
  5. Old Bank Arcade5th
  6. Johnsonville Shopping Centre–
  7. Westfield Queensgate–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Queensgate Shopping Centre3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Outlet City3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • North City2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Coastlands2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Old Bank Arcade2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Johnsonville Shopping Centre0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Westfield Queensgate0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about wellington region shopping centres

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Coastlands or Old Bank Arcade more popular in search?

This chart shows how often people search Google for Coastlands and Old Bank Arcade by name. Each line represents a brand's share of searches for all seven wellington region shopping centres we track, month by month, from searches in New Zealand.

Coastlands and Old Bank Arcade among wellington region shopping centres in New Zealand, by month

Share of searches by month for Coastlands, Old Bank Arcade. The figures are in the table below the chart.

View monthly share of searches table
MonthQueensgate Shopping CentreOutlet CityNorth CityJohnsonville Shopping CentreCoastlandsWestfield QueensgateOld Bank Arcade
Nov 202546.9%13.3%15.6%6.5%6.3%6.2%5.1%
Dec 202544.1%12.2%17.6%6.1%7.3%8.8%3.9%
Jan 202645.3%12.8%15.1%7.2%7.5%6%6.1%
Feb 202650%11.3%13.4%7.5%6.7%4.4%6.7%
Mar 202650.7%11.4%13.4%7.6%6.8%4.5%5.6%
Apr 202643.3%12.3%17%8.4%7.1%7.1%4.8%
May 202649%13.5%13.8%7.4%6.6%5.4%4.4%
Jun 202651.5%11.4%13.6%7.7%5.7%5.6%4.6%
Jul 202653.4%12%12.3%7%5.9%4.8%4.8%
Aug 202652.5%11.6%13.4%7.4%5.8%4.6%4.7%
Sep 202651.1%11.5%13.4%8.2%5.6%4.5%5.7%
Oct 202648.2%15.9%12.8%8.2%5.3%5.3%4.3%

How has branded search for Coastlands and Old Bank Arcade changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand wellington region shopping centres in October 2026?

3 changes

  1. In October 2026, Westfield Queensgate overtook Old Bank Arcade to rank 6th among wellington region shopping centres in New Zealand, with 5.3% of the searches.

  2. In October 2026, Old Bank Arcade lost share of searches among wellington region shopping centres in New Zealand, from 5.7% to 4.3%.

  3. Coastlands’ share of searches among wellington region shopping centres in New Zealand has lost ground for 3 months in a row, from 5.9% to 5.3% in October 2026.

How are Coastlands’ and Old Bank Arcade’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Coastlands’ and Old Bank Arcade’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Coastlands

2 branded search terms

  • coastlands mall
  • coastlands shops

Old Bank Arcade

2 branded search terms

  • old bank arcade
  • old bank arcade wellington

How the Brand Demand Index is measured

Other head-to-heads among wellington region shopping centres

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