Brandwave

Coastlands vs Johnsonville Shopping Centre:Which is more popular by branded search in New Zealand?

In August 2026, Johnsonville Shopping Centre had more branded searches than Coastlands among wellington region shopping centres in New Zealand. Johnsonville Shopping Centre was estimated to have 5K branded searches compared to Coastlands’ 4.5K, and held a 23.1% Share of Search versus Coastlands’ 20.8%.

Share of Search among wellington region shopping centres in New Zealand in August 2026Which is more popular in search, Coastlands or Johnsonville Shopping Centre?
Coastlands20.8%4.5K searches
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Which is more popular in search, Coastlands or Johnsonville Shopping Centre?

Compare the Wellington region malls and shopping centres shoppers head to. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Coastlands and Johnsonville Shopping Centre among wellington region shopping centres in New Zealand, by month

Share of Search by month for Johnsonville Shopping Centre, Coastlands. The figures are in the table below the chart.

View monthly share of search table
MonthNorth CityJohnsonville Shopping CentreCoastlandsWestfield Queensgate
Oct 202531.6%24.6%24.4%19.4%
Nov 202535.2%21.2%22%21.7%
Dec 202535.5%16.1%22.1%26.3%
Jan 202633.2%21%25.4%20.4%
Feb 202634.6%25.7%22%17.7%
Mar 202634.4%25.8%22%17.8%
Apr 202631.6%24.8%19.8%23.8%
May 202637.7%23.2%19.7%19.4%
Jun 202633.1%24.8%21.2%20.9%
Jul 202637%24.3%19.6%19.1%
Aug 202639.3%23.1%20.8%16.7%
Sep 2026————

How has the Coastlands and Johnsonville Shopping Centre comparison changed over the last 12 months?

How did search popularity change for New Zealand wellington region shopping centres in August 2026?

  1. In August 2026, Coastlands gained estimated Share of Search among wellington region shopping centres in New Zealand, from 19.6% to 20.8%.

  2. In August 2026, Johnsonville Shopping Centre lost estimated Share of Search among wellington region shopping centres in New Zealand, from 24.3% to 23.1%.

How each brand is measured

Brandwave collects information about searches that people make online using Coastlands’ and Johnsonville Shopping Centre’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Coastlands

3 branded search terms

  • coastlands mall
  • coastlands opening hours
  • coastlands shops

Johnsonville Shopping Centre

4 branded search terms

  • johnsonville mall
  • johnsonville mall shops
  • johnsonville shopping centre
  • johnsonville shopping centre opening hours

How the Brand Demand Index is measured

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