North City vs Westfield Queensgate:Which is more popular by branded search in New Zealand?
In August 2026, North City had more branded searches than Westfield Queensgate among wellington region shopping centres in New Zealand. North City was estimated to have 8.5K branded searches compared to Westfield Queensgate’s 3.6K, and held a 39.3% Share of Search versus Westfield Queensgate’s 16.7%.
Follow North City vs Westfield Queensgate and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, North City or Westfield Queensgate?
Compare the Wellington region malls and shopping centres shoppers head to. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for North City, Westfield Queensgate. The figures are in the table below the chart.
View monthly share of search table
| Month | North City | Johnsonville Shopping Centre | Coastlands | Westfield Queensgate |
|---|---|---|---|---|
| Oct 2025 | 31.6% | 24.6% | 24.4% | 19.4% |
| Nov 2025 | 35.2% | 21.2% | 22% | 21.7% |
| Dec 2025 | 35.5% | 16.1% | 22.1% | 26.3% |
| Jan 2026 | 33.2% | 21% | 25.4% | 20.4% |
| Feb 2026 | 34.6% | 25.7% | 22% | 17.7% |
| Mar 2026 | 34.4% | 25.8% | 22% | 17.8% |
| Apr 2026 | 31.6% | 24.8% | 19.8% | 23.8% |
| May 2026 | 37.7% | 23.2% | 19.7% | 19.4% |
| Jun 2026 | 33.1% | 24.8% | 21.2% | 20.9% |
| Jul 2026 | 37% | 24.3% | 19.6% | 19.1% |
| Aug 2026 | 39.3% | 23.1% | 20.8% | 16.7% |
| Sep 2026 | — | — | — | — |
How has the North City and Westfield Queensgate comparison changed over the last 12 months?
3 findings
- North City was ahead of Westfield Queensgate in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, North City’s estimated Share of Search among wellington region shopping centres in New Zealand moved from 31.6% to 39.3%, and its estimated monthly branded searches moved from 7.2K to 8.5K.
- Across the 11 months ending August 2026, Westfield Queensgate’s estimated Share of Search among wellington region shopping centres in New Zealand moved from 19.4% to 16.7%, and its estimated monthly branded searches moved from 4.4K to 3.6K.
How did search popularity change for New Zealand wellington region shopping centres in August 2026?
2 changes
In August 2026, North City gained estimated Share of Search among wellington region shopping centres in New Zealand, from 37% to 39.3%.
In August 2026, Westfield Queensgate lost estimated Share of Search among wellington region shopping centres in New Zealand, from 19.1% to 16.7%.
How each brand is measured
Brandwave collects information about searches that people make online using North City’s and Westfield Queensgate’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
North City
4 branded search terms
- north city mall
- north city opening hours
- north city porirua
- north city shops
Westfield Queensgate
3 branded search terms
- queensgate mall
- westfield queensgate mall
- westfield queensgate shops
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.