Brandwave

Wellington destination restaurants in New Zealand:Which brands are most popular in search?

In August 2026, Charley Noble was the most searched among wellington destination restaurants in New Zealand, with an estimated 13K branded searches and 38.3% estimated Share of Search within this set.

Share of Search, August 2026
  1. Charley Noble38.3%
  2. Ortega Fish Shack22%
  3. Floriditas21.2%
  4. Logan Brown17%
  5. Hiakai1.4%

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Share of SearchLeaderboard

Compare the destination restaurants Wellingtonians and visitors book. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among wellington destination restaurants in New Zealand, by month

Share of Search by month for Charley Noble, Ortega Fish Shack, Floriditas, Logan Brown. The figures are in the table below the chart.

View monthly share of search table
MonthCharley NobleOrtega Fish ShackFloriditasLogan BrownHiakai
Oct 202538.2%20.8%25.6%13.7%1.8%
Nov 202539%21%25.6%12.9%1.5%
Dec 202539.7%21.1%26%11.6%1.5%
Jan 202636.8%24.3%24.4%13.3%1.2%
Feb 202637.9%24.8%24.8%11.1%1.4%
Mar 202638.6%21%25.6%13.2%1.5%
Apr 202634.4%18.8%27.8%17.4%1.6%
May 202638.7%17.5%26%16.3%1.5%
Jun 202624%35.8%15.8%23.3%1.1%
Jul 202625.3%31.4%16.9%24.8%1.5%
Aug 202638.3%22%21.2%17%1.4%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Charley Noble

    38.3%

    moved from 2nd to 1st · 13K estimated branded searches · +20.5% vs prior month · +13 points

  2. 2.Ortega Fish Shack

    22%

    moved from 1st to 2nd · 7.5K estimated branded searches · -44.2% vs prior month · -9.4 points

  3. 3.Floriditas

    21.2%

    moved from 4th to 3rd · 7.2K estimated branded searches · 0% vs prior month · +4.3 points

  4. 4.Logan Brown

    17%

    moved from 3rd to 4th · 5.8K estimated branded searches · -45.6% vs prior month · -7.9 points

  5. 5.Hiakai

    1.4%

    held 5th · 490 estimated branded searches · -21% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among wellington destination restaurants in New Zealand?

In August 2026, Charley Noble was the most searched among wellington destination restaurants in New Zealand, with an estimated 13K branded searches and 38.3% estimated Share of Search within this set. Ortega Fish Shack is in 2nd place, 16.3 percentage points behind at 22% Share of Search.

New Zealand wellington destination restaurants, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Charley Noble38.2% → 38.3%39.7%Dec 202524%Jun 20261st
Ortega Fish Shack20.8% → 22%35.8%Jun 202617.5%May 20263rd → 2nd
Floriditas25.6% → 21.2%27.8%Apr 202615.8%Jun 20262nd → 3rd
Logan Brown13.7% → 17%24.8%Jul 202611.1%Feb 20264th
Hiakai1.8% → 1.4%1.8%Oct 20251.1%Jun 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Ortega Fish Shack’s estimated Share of Search among wellington destination restaurants in New Zealand increased from 20.8% to 22%.
  • Across the 11 months ending August 2026, Floriditas’ estimated Share of Search among wellington destination restaurants in New Zealand decreased from 25.6% to 21.2%.
  • Across the 11 months ending August 2026, Logan Brown’s estimated Share of Search among wellington destination restaurants in New Zealand increased from 13.7% to 17%.
  • Across the 11 months ending August 2026, Charley Noble’s estimated Share of Search among wellington destination restaurants in New Zealand peaked at 39.7% in December 2025 and was lowest at 24% in June 2026.
  • Across the 11 months ending August 2026, Ortega Fish Shack’s estimated Share of Search among wellington destination restaurants in New Zealand peaked at 35.8% in June 2026 and was lowest at 17.5% in May 2026.
  • Across the 11 months ending August 2026, Floriditas’ estimated Share of Search among wellington destination restaurants in New Zealand peaked at 27.8% in April 2026 and was lowest at 15.8% in June 2026.
  • Across the 11 months ending August 2026, Logan Brown’s estimated Share of Search among wellington destination restaurants in New Zealand peaked at 24.8% in July 2026 and was lowest at 11.1% in February 2026.
  • Across the 11 months ending August 2026, Ortega Fish Shack rose from 3rd to 2nd among wellington destination restaurants in New Zealand.
  • Across the 11 months ending August 2026, Floriditas fell from 2nd to 3rd among wellington destination restaurants in New Zealand.
  • Across the 11 months ending August 2026, Charley Noble and Hiakai held steady: their estimated Share of Search among wellington destination restaurants in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand wellington destination restaurants in August 2026?

  1. In August 2026, Charley Noble overtook Ortega Fish Shack to take the highest estimated Share of Search among wellington destination restaurants in New Zealand, at 38.3%.

  2. In August 2026, Floriditas overtook Logan Brown to rank 3rd among wellington destination restaurants in New Zealand, at 21.2%.

  3. In August 2026, Ortega Fish Shack lost estimated Share of Search among wellington destination restaurants in New Zealand, from 31.4% to 22%.

  4. In August 2026, Logan Brown lost estimated Share of Search among wellington destination restaurants in New Zealand, from 24.8% to 17%.

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