Charley Noble vs Ortega Fish Shack:Which is more popular by branded search in New Zealand?
In August 2026, Charley Noble had more branded searches than Ortega Fish Shack among wellington destination restaurants in New Zealand. Charley Noble was estimated to have 13K branded searches compared to Ortega Fish Shack’s 7.5K, and held a 38.3% Share of Search versus Ortega Fish Shack’s 22%.
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Which is more popular in search, Charley Noble or Ortega Fish Shack?
Compare the destination restaurants Wellingtonians and visitors book. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Charley Noble, Ortega Fish Shack. The figures are in the table below the chart.
View monthly share of search table
| Month | Charley Noble | Ortega Fish Shack | Floriditas | Logan Brown | Hiakai |
|---|---|---|---|---|---|
| Oct 2025 | 38.2% | 20.8% | 25.6% | 13.7% | 1.8% |
| Nov 2025 | 39% | 21% | 25.6% | 12.9% | 1.5% |
| Dec 2025 | 39.7% | 21.1% | 26% | 11.6% | 1.5% |
| Jan 2026 | 36.8% | 24.3% | 24.4% | 13.3% | 1.2% |
| Feb 2026 | 37.9% | 24.8% | 24.8% | 11.1% | 1.4% |
| Mar 2026 | 38.6% | 21% | 25.6% | 13.2% | 1.5% |
| Apr 2026 | 34.4% | 18.8% | 27.8% | 17.4% | 1.6% |
| May 2026 | 38.7% | 17.5% | 26% | 16.3% | 1.5% |
| Jun 2026 | 24% | 35.8% | 15.8% | 23.3% | 1.1% |
| Jul 2026 | 25.3% | 31.4% | 16.9% | 24.8% | 1.5% |
| Aug 2026 | 38.3% | 22% | 21.2% | 17% | 1.4% |
| Sep 2026 | — | — | — | — | — |
How has the Charley Noble and Ortega Fish Shack comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Ortega Fish Shack took it in June 2026, Charley Noble took it in August 2026.
- Across the 11 months ending August 2026, Charley Noble’s estimated Share of Search among wellington destination restaurants in New Zealand moved from 38.2% to 38.3%, and its estimated monthly branded searches moved from 10.8K to 13K.
- Across the 11 months ending August 2026, Ortega Fish Shack’s estimated Share of Search among wellington destination restaurants in New Zealand moved from 20.8% to 22%, and its estimated monthly branded searches moved from 5.9K to 7.5K.
How did search popularity change for New Zealand wellington destination restaurants in August 2026?
2 changes
In August 2026, Charley Noble overtook Ortega Fish Shack to take the highest estimated Share of Search among wellington destination restaurants in New Zealand, at 38.3%.
In August 2026, Ortega Fish Shack lost estimated Share of Search among wellington destination restaurants in New Zealand, from 31.4% to 22%.
How each brand is measured
Brandwave collects information about searches that people make online using Charley Noble’s and Ortega Fish Shack’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Charley Noble
5 branded search terms
- charley noble
- charley noble booking
- charley noble menu
- charley noble near me
- charleynoble
Ortega Fish Shack
3 branded search terms
- ortega fish shack
- ortega fish shack menu
- ortega fish shack restaurant
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.