Floriditas vs Logan Brown:Which is more popular by branded search in New Zealand?
In August 2026, Floriditas had more branded searches than Logan Brown among wellington destination restaurants in New Zealand. Floriditas was estimated to have 7.2K branded searches compared to Logan Brown’s 5.8K, and held a 21.2% Share of Search versus Logan Brown’s 17%.
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Which is more popular in search, Floriditas or Logan Brown?
Compare the destination restaurants Wellingtonians and visitors book. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Floriditas, Logan Brown. The figures are in the table below the chart.
View monthly share of search table
| Month | Charley Noble | Ortega Fish Shack | Floriditas | Logan Brown | Hiakai |
|---|---|---|---|---|---|
| Oct 2025 | 38.2% | 20.8% | 25.6% | 13.7% | 1.8% |
| Nov 2025 | 39% | 21% | 25.6% | 12.9% | 1.5% |
| Dec 2025 | 39.7% | 21.1% | 26% | 11.6% | 1.5% |
| Jan 2026 | 36.8% | 24.3% | 24.4% | 13.3% | 1.2% |
| Feb 2026 | 37.9% | 24.8% | 24.8% | 11.1% | 1.4% |
| Mar 2026 | 38.6% | 21% | 25.6% | 13.2% | 1.5% |
| Apr 2026 | 34.4% | 18.8% | 27.8% | 17.4% | 1.6% |
| May 2026 | 38.7% | 17.5% | 26% | 16.3% | 1.5% |
| Jun 2026 | 24% | 35.8% | 15.8% | 23.3% | 1.1% |
| Jul 2026 | 25.3% | 31.4% | 16.9% | 24.8% | 1.5% |
| Aug 2026 | 38.3% | 22% | 21.2% | 17% | 1.4% |
| Sep 2026 | — | — | — | — | — |
How has the Floriditas and Logan Brown comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Logan Brown took it in June 2026, Floriditas took it in August 2026.
- Across the 11 months ending August 2026, Floriditas’ estimated Share of Search among wellington destination restaurants in New Zealand moved from 25.6% to 21.2%, and its estimated monthly branded searches held steady at 7.2K.
- Across the 11 months ending August 2026, Logan Brown’s estimated Share of Search among wellington destination restaurants in New Zealand moved from 13.7% to 17%, and its estimated monthly branded searches moved from 3.9K to 5.8K.
How did search popularity change for New Zealand wellington destination restaurants in August 2026?
2 changes
In August 2026, Floriditas overtook Logan Brown to rank 3rd among wellington destination restaurants in New Zealand, at 21.2%.
In August 2026, Logan Brown lost estimated Share of Search among wellington destination restaurants in New Zealand, from 24.8% to 17%.
How each brand is measured
Brandwave collects information about searches that people make online using Floriditas’ and Logan Brown’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Floriditas
5 branded search terms
- floriditas
- floriditas booking
- floriditas menu
- floriditas near me
- floriditas new zealand
Logan Brown
5 branded search terms
- logan brown
- logan brown menu
- logan brown near me
- logan brown nz
- loganbrown
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