Floriditas vs Ortega Fish Shack:Which is more popular by branded search in New Zealand?
In August 2026, Ortega Fish Shack had more branded searches than Floriditas among wellington destination restaurants in New Zealand. Ortega Fish Shack was estimated to have 7.5K branded searches compared to Floriditas’ 7.2K, and held a 22% Share of Search versus Floriditas’ 21.2%.
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Which is more popular in search, Floriditas or Ortega Fish Shack?
Compare the destination restaurants Wellingtonians and visitors book. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Ortega Fish Shack, Floriditas. The figures are in the table below the chart.
View monthly share of search table
| Month | Charley Noble | Ortega Fish Shack | Floriditas | Logan Brown | Hiakai |
|---|---|---|---|---|---|
| Oct 2025 | 38.2% | 20.8% | 25.6% | 13.7% | 1.8% |
| Nov 2025 | 39% | 21% | 25.6% | 12.9% | 1.5% |
| Dec 2025 | 39.7% | 21.1% | 26% | 11.6% | 1.5% |
| Jan 2026 | 36.8% | 24.3% | 24.4% | 13.3% | 1.2% |
| Feb 2026 | 37.9% | 24.8% | 24.8% | 11.1% | 1.4% |
| Mar 2026 | 38.6% | 21% | 25.6% | 13.2% | 1.5% |
| Apr 2026 | 34.4% | 18.8% | 27.8% | 17.4% | 1.6% |
| May 2026 | 38.7% | 17.5% | 26% | 16.3% | 1.5% |
| Jun 2026 | 24% | 35.8% | 15.8% | 23.3% | 1.1% |
| Jul 2026 | 25.3% | 31.4% | 16.9% | 24.8% | 1.5% |
| Aug 2026 | 38.3% | 22% | 21.2% | 17% | 1.4% |
| Sep 2026 | — | — | — | — | — |
How has the Floriditas and Ortega Fish Shack comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Ortega Fish Shack took it in June 2026.
- Across the 11 months ending August 2026, Floriditas’ estimated Share of Search among wellington destination restaurants in New Zealand moved from 25.6% to 21.2%, and its estimated monthly branded searches held steady at 7.2K.
- Across the 11 months ending August 2026, Ortega Fish Shack’s estimated Share of Search among wellington destination restaurants in New Zealand moved from 20.8% to 22%, and its estimated monthly branded searches moved from 5.9K to 7.5K.
How did search popularity change for New Zealand wellington destination restaurants in August 2026?
3 changes
In August 2026, Charley Noble overtook Ortega Fish Shack to take the highest estimated Share of Search among wellington destination restaurants in New Zealand, at 38.3%.
In August 2026, Floriditas overtook Logan Brown to rank 3rd among wellington destination restaurants in New Zealand, at 21.2%.
In August 2026, Ortega Fish Shack lost estimated Share of Search among wellington destination restaurants in New Zealand, from 31.4% to 22%.
How each brand is measured
Brandwave collects information about searches that people make online using Floriditas’ and Ortega Fish Shack’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Floriditas
5 branded search terms
- floriditas
- floriditas booking
- floriditas menu
- floriditas near me
- floriditas new zealand
Ortega Fish Shack
3 branded search terms
- ortega fish shack
- ortega fish shack menu
- ortega fish shack restaurant
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.